FICCI
Ladies Organisation (FLO), one of the most prestigious pan India forums working
towards the goal of women empowerment today released a Women Artisans Craft
Directory in an event titled “Celebrate Creativity” organised Late last
evening here today.
This
Directory covers the 29 states of India and highlights the
creative dexterity of more than 400 women along
with their contact details. The launch of the Directory took place in the
presence of two eminent personalities – Sanjay Garg & Anju Modi, two
designers and fashion entrepreneurs who understand the true potential of
Handlooms & Handicrafts and its significant role in providing employment to
a vast segment of craftsperson, thereby preserving the intangible heritage of
our country.
“India
is a land known for its cultural diversity, vibrant art forms and the exquisite
artefacts handcrafted by millions of skilled artisans including women . The
Women artisans craft Directory is an effort to support women artisans from
various parts of the country to connect
directly with buyers across India and the world and will also help bridge the gap between India’s
skilled women artisans and discerning buyers as it will establish a direct link
with artisans, bring them recognition and respect” said Ms Vasvi Bharat Ram,
President, FICCI Ladies Organisation (FLO) .
Leading
costume designer Anju Modi speaking on the occassion said that she has been
roped in for South India's megastar
Chiranjeevi’s upcoming film Sye Raa, a period film based on Uyyalavada
Narasimha Reddy. “ I have designed the
outfits and the ornaments for Chiranjeevi and the other members of the film,”
She said
Anju
Modi earlier worked for Hindi period
films like Bajirao Mastani and Ram Leela. So, the film’s producer Ram Charan
and lead actor Chiranjeevi decided to rope her in for the costume department,”
She said .
Chiranjeevi’s
elder daughter Sushmitha is also in the team helping Anju. “Anju Modi, Sushmita
and the ten member team did a fabric research for the costumes and also the
accessories. They also did the research about the culture and costumes during the pre-independence
era,” added Ms modi
This
movie is directed by 'Dhruva' fame
Surender Reddy and Mega power star Ram
Charan Tej is bankrolling this flick with almost 150
crores
of the budget. Oscar award winning music director A R Rahman will score the music.
The film also has a solid star cast, including Bollywood's titan Amitabh
Bachchan, Tamil Superstar Vijay, Kannada
Superstar Sudeep, Jagapathi Babu and Nayantara.
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