Sometimes Bollywood PR guru Dale Bhagwagar can do
quite a number. The kind of stuff that comes from his head, could be gospel for
PR legends. Like today, the guy wrote a blog post pointing out a
"common" factor between his on-and-off PR client Rakhi Sawant and US
President Donald Trump.
We have to admit, the comparison has us in splits.
Not only that, but the comic picture collages that accompany it are a treat to
the eyes. See for yourself.
Analyzing Trump's so-called impulsive and erratic
moves, Dale tries to make some sense of it. "If I understand US President
Donald Trump's PR game, directly or indirectly, he will toe the 'America First'
line at the World Economic Forum (WEF) in Davos, Switzerland and everyone will
scream 'anti-globalism' and 'protectionism' again," writes the publicity
expert.
The Bollywood PR further predicts, Trump's
"rhetoric will spark more debates in America and China, increase
speculation in Russia, United Kingdom and France and keep the rest of the world
including North Korea on guard (on guard from the unpredictable Trump, of
course)."
Then the top public relations man wrote something
very interesting. "I guess what Trump wants is to have himself on one side
and the world on the other. It's an importance-gaining PR tactic, smartly
disguised under the pretext of nationalism, control and world order. He is
playing that game and the world is exactly falling into his PR trap."
Dale compares this tactic to that of Rakhi Sawant
who he has worked with pretty often. "Do exactly the opposite of what
everyone expects one to do, shout from rooftops, and people will take notice.
It works, and how! And she (Rakhi) carries it off real well. Whether you
deliver on what you say is not important. What's important is that you are
always in the news," he adds.
"There's no news like bad news. But better
than bad news, is weird news. It's just a kind of PR strategy. A kind not
everyone can manage. Trump can, Rakhi can. And you, the listener, viewer and
reader is the scapegoat. Can you save yourself from it. I doubt. Not after
social media," concludes the Bollywood publicist. True that!
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