Khelo India, a landmark initiative to foster
holistic sports development in India received a massive boost as youth icon,
Akshay Kumar supported Khelo India by taking the pledge and urging everyone to
come forward and play. The appeal to India’s youngsters to come forth and be a
part of the modern sporting revolution is made even more remarkable with
Akshay’s association with the initiative. A sports fanatic and fitness guru
himself, Akshay Kumar has always been a vehement advocate of sports being an
important discipline which contributes shaping the future of the youth of our
country.
Akshay Kumar, while commenting on his association
with the pioneering initiative, said, “I am delighted to see that for the first
time ever, through the Khelo India School Games & the broadcast of it on
the Star Sports network, young sporting talent is being recognized and rewarded
instantly. But this is only the beginning and I hope that the Khelo India
movement gets the right momentum through your support. So, come forward and
support the Khelo India movement. Saath mein hai Hum, Khelo India!”
Akshay, a sports enthusiast himself, was present
at the Indira Gandhi Indoor Stadium in New Delhi yesterday to support the young
talent thronging the capital from across the country to be a part of the
inaugural Khelo India School Games. He interacted with the young sports stars
and even tried his hand at Badminton with one of the participants, Maisam
Meiraba Luwang, a 16-year-old youngster
from Manipur.
While interacting with Star Sports, the official
broadcasters of Khelo India, he emphasised on the need of quality broadcast to
reverberate the unifying message of Khelo India across the country. Underlining
the need of inspiring youngsters in India to go out and play, he stressed on
the importance of Khelo India reaching far and wide via Star Sports and how it
is a key catalyst towards driving young India to playfields and shaping us a
formidable sporting nation in the near future.
Sanjay Gupta, Managing Director, Star India said,
“We are delighted to partner with Khelo India, an initiative by the Ministry of
Youth Affairs and Sports to enable the development of sporting culture amongst
youth in India. It is the youth of India that will take sports to greater
heights. We are certain that with a youth icon like Akshay lending his voice to
the Khelo India pledge will inspire millions of youngsters to come forward to
adopt sports in a way like never before, further contributing to help India
realize its dream of becoming a global sporting powerhouse in the near future.”
Star Sports, with their vision of fostering a
comprehensive, multi- sports ecosystem in India has come together with the
Ministry of Youth Affairs and Sports to simultaneously produce and broadcast
Khelo India School Games. India’s leading sports broadcaster is using its
state-of-the-art broadcasting capabilities to produce quality coverage for the
multi-sport event with a vision to inspire young viewers to come forth and
adopt sports from their very formative years. The Khelo India School Games are
being broadcasted across the Star Sports network, on Star Sports 1,
Star Sports 1HD, Star Sports First and Hotstar.
With over 3500 athletes, 1250
officials and over 800 volunteers coming
together over the course of 9 days, the magnitude
of Khelo India School Games is unprecedented. There are 199
gold medals, 199 silver medals, 275
bronze medals up for grabs across 16 disciplines under
which. The opening ceremony of the programme was held in New Delhi on January 31,
2018 in the presence of Prime Minister, Shri Narendra
Modi. The program is slated conclude on February 8,
2018.
About Star Sports:
Home to a number of leading domestic and
International sports, the Star Sports network with twelve channels broadcasts
premier sporting events which include cricket coverage under the purview of the
International Cricket Council (ICC), Board of Control for Cricket in India
(BCCI), and Asian Cricket Council (ACC);
VIVO Pro Kabaddi; Tamil Nadu Premier League (TNPL); Karnataka Premier League
(KPL); Football under Hero Indian Super League (ISL), Premier League,
Bundesliga; Badminton under Badminton World Federation (BWF) events, Premier
Badminton League (PBL); including the recently launched Ultimate Table Tennis
(UTT); and other premium sports such as Formula 1;
Wimbledon, The French Open and US Open.
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