Eros Now, India’s premiere Video OTT
platform has been at the cusp of content and technology revolution since its
inception and now adds another feather to its cap. In association with Colour
Yellow Productions and Aanand L Rai, Eros Now is proud to present it’s First
Original Film ‘Meri Nimmo’ to its viewers worldwide premiering on April 27, 2018.
Ridhima Lulla, Group Chief Content
Officer, Eros International comments, “This launch is a mega step on the
evolution of the film business in India. We are thrilled to extend our
relationship with Aanandji, with whom we share a wonderful synergy, to the
digital space as well. The launch of our first direct to digital film, Meri
Nimmo furthers our promise of offering very engaging original content ensuring
a superior consumer experience. With this movie we embark on a journey of
providing filmmakers and viewers across the globe with fantastic programming
that might not get a theatrical release and delivers better viewership and
engagement on digital”.
Directed by Rahul Shankalya and
produced by eminent filmmaker Aanand L Rai, Meri Nimmo was selected for 2016’s NFDC Film Bazaar and will enjoy a straight to digital release
on Eros Now. A delightful coming of age film starring Newton actor, Anjali
Patil in and as Nimmo along with child actor Karan Dave as the central
protagonist, it earned wide praise at the 47th International Film Festival (IFFI) and the 19th MAMI Mumbai Film Festival last year. The film revolves around
an eight-year-old boy who thinks he is in love with a 24-year-old girl and what follows when the object of his affection
decides to get married. The story depicts the young boy’s roller coaster ride
of emotions set against the backdrop of his beloved Nimmo’s impending nuptials.
Commenting on the development,
Filmmaker & Producer Aanand L Rai said, “Developing content for digital
consumption on Eros Now was a natural progression after our association
together on films for the big screen. The digital world excites as well as
challenges me and at Colour Yellow Digital, we can’t wait to paint this blank
canvas and present Indian content targeted towards audiences for this medium.
Meri Nimmo is one such film that's very Indian at heart and I’m sure it will
strike the right chord with its beautiful storytelling and stand out
performances”.
This association is the first of the
many that Eros Now and Colour Yellow Digital are planning in 2018-19.
The viewers are in for a treat with the range of
programming set to roll out exclusively on Eros Now. So download the App and
don’t forget to subscribe. Bolo Kya Dekhoge.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें