Kalyan
Jewellers has announced the appointment of film actor Katrina Kaif as its
global brand ambassador, and she will be the face of Kalyan’s existing and soon
to launch product portfolios.
Ramesh
Kalyanaraman, Executive Director, Marketing and Operations of Kalyan Jewellers
said, “On behalf of Kalyan Jewellers we welcome Katrina Kaif. Katrina
personifies brand Kalyan’s attributes of style and elegance. She epitomizes the
quintessential woman of today –confident, progressive and with the courage of
her conviction.
Katrina has set her own path with sheer hard
work, akin to Kalyan’s own growth trajectory. She has built a significant fan
base not only in India but globally. This new association will enable us to
explore new avenues to engage with our customers as we script our future growth
strategy in India and globally.’’
‘’We
would like to sincerely thank Ms. Sonam Kapoor for augmenting the product
propositions of brand Kalyan over the past two years and helping strengthening
its status as one of India’s most trusted jewellery brand,’’ Kalyanaraman
added.
Katrina
will endorse Kalyan’s jewellery collections and will also be part of Kalyan
Jewellers’ customer engagement programmes across its showrooms in India and
West Asia.
In
India she will predominantly feature in the company’s communication campaigns,
especially in the Northern and Western markets.
Katrina
joins an eclectic group of Kalyan brand ambassadors including Amitabh Bachchan,
Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें