When the most loved actor from the Indian film
industry, Salman Khan, asked “Kitne Pratishat Bharatiya…” on Sony Entertainment
Television (SET) in his inimitable style and charisma, he got the entire nation
hooked on to Dus Ka Dum. That was in 2008. The show, that saw the debut of a
superstar on Indian television, is all set to come back after 9 years with the
very same superstar. It will give an opportunity to millions of aam aadmi of
the nation to test their power of observation. Dus Ka Dum, promises to be sau
pratishat (100%) enthralling and interactive.
Staying true to the insight Ye Khel Hai Anumaan
ka, Salman ka aur Poore Hindustan ka, Dus Ka Dum packs a punch with its
riveting format, new madats (assists) through the three rounds and a lot more
interactivity. Even before its launch, Dus Ka Dum has registered a whopping 1.5
million people taking part in its survey on the SonyLIV app, giving people an
opportunity to audition for the show and stand a chance to play the game as a
participant on television.
The format is simple and appealing giving participants
ample time to interact with their beloved star as well as revel in their
victories. The first round will see two participants compete through 5 Ka Punch
which is a knockout round. The player who answers at least 3 questions
correctly out of 5, moves to the next round while the other contestant gets
knocked out. Each question in this round is worth Rs. 20,000/- and the
contestants will get 15 seconds to lock the estimated percentage on their
respective screens. The madat (assist) available in this round will be
Strategic Timeout where the contestant can consult with their families to
arrive at an answer. Even the eliminated contestant doesn’t go empty handed!
The second round is called 10 Guna Dum where the participant stands a chance to
multiply the earnings from round one to Do Guna, Chaar Guna, Cheh Guna, Aath
Guna or Dus Guna. The contestant has to set an estimate window on the ‘India
Meter’ instead of an absolute percentage number. The madats (assists) available
in this round are – Andaza Apna Apna, where the contestant can take help from
studio audience and Dumdaar Daayra, where the obsolete bracket on the India
Meter will be disclosed making it a lot easier for the participant. While the contestant must play all the five
questions, a minimum of three right answers in this round leads the contestant
to the last and final round which is aptly titled Super Sawaal. This is the
most edgy and nail-biting stage in the game! The correct answer gives the
contestant 10 times the amount earned in the second round. But the wrong answer
will leave the contestant with only 10% of the amount won in the second round.
However, the contestant can choose to quit the show if in a dilemma and claim
the money won in the second round.
Sony Entertainment Television (SET) revolutionized
the way content was consumed by introducing the second screen engagement during
Kaun Banega Crorepati (KBC) – which was the biggest in the world. 30 million
users registered for KBC Play-Along and around 3.5 million concurrent users played-along
for every KBC episode, setting a global benchmark. Taking the success and the
scale of the 2nd screen initiative a step further, Dus Ka Dum aims to become
the most interactive television show in the world. Through the SonyLIV app, the
engagement with the audience will happen in three phases viz. ‘Survey’ leading
to ‘Audition’ and ‘Play Along’ once the show launches. It is a first in the
history of world television that viewers’ insights received will form the
backbone for the content in the form of probable questions in the show. Also,
users get to keep availing exciting prizes with the Play Along on the SonyLIV
app once the show goes on-air.
Produced by Big Synergy, this new season of Dus Ka
Dum boasts of an all new format re-designed and developed by the in-house
creative team of Sony Entertainment Television (SET) and Sony Pictures
Television, UK. With its TV + Digital
approach, the show promises to deepen engagement with the viewers.
Comments:
NP Singh, CEO, Sony Pictures Networks India:
“Dus Ka Dum is a format re-envisioned by our
in-house creative team and Sony Pictures Television, UK. The advent of second
screen, pioneered by Sony Entertainment Television during Kaun Banega Crorepati
(KBC) last year, has revolutionized the way content is consumed. This time
around, the number of respondents (about 1.5 million) to the Dus Ka Dum survey
on our SonyLIV app, has been an eye opener. This data not just highlights the
popularity of the show but also highlights an evolved consumption pattern
amongst the audience. Along with an interesting format, Play Along will provide
an opportunity to people at home to be part of Dus Ka Dum game play. Furthermore, I am delighted to welcome Salman
Khan back on Sony Entertainment Television.”
Danish Khan, EVP and Business Head at Sony
EntertainmentTelevision (SET)
“Dus Ka Dum is an extremely relevant and
interesting show format for a heterogeneous country like India. It celebrates
the power of observation, life experiences and informal education; therefore,
it is a game for almost everyone in India. It is truly a game of the common
woman and man - it doesn’t bound the contestants by any filters like their
educational, social or economic background. Anyone who has experienced life
with an open mind stands a chance to be a winner here. To add to that, Salman
Khan, whose appeal is beyond boundaries, is perhaps the most suited to bring
this game alive. His easy charm and ability to connect with common man and
woman makes for a riveting television experience.”
Salman Khan, celebrated actor and host, DUS KA DUM
“The show marked my debut on television and will
always stay close to my heart. I am happy to return with this show after 9 long
years! I feel a lot richer with the experiences shared by the participants on
the show and the everlasting love of my fans.”
Siddhartha Basu, Consultant, Big Synergy
It is always a pleasure to be associated with the
channel, Danish Khan and his team. The BIG Synergy team worked closely with
them as well as the licensors, Sony Pictures Television, to rejuvenate Dus ka
Dum with format freshness, questions about being Indian that other surveys
seldom ask, and a terrific line up of contestants from across the length and
breadth of the country, all the while staying true to the essence and appeal of
the original version. The X factor of the show is of course Salman Khan,
showcasing his trademark swag and spontaneous style, his earthy sense of
humour, his warm connect with the common man, and his instinctive, unorthodox
approach to entertainment. His enjoyment of the game is truly infectious. It’s
a fun-filled show which makes you think and re-think about common things. The
registration response was overwhelming and we do hope the nation once again
enjoys the much-loved show and star in this brand new outing.”
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