~After
the most watched Dus Ka Dum app promo with Salman Khan, Nitesh Tiwari now
directs the show’s campaign~
Dus
Ka Dum, the game show that marked the debut of dumdaar Salman Khan on Indian
television, will soon make a comeback after 9 years on Sony Entertainment Television (SET).
Underlining the show’s core of testing the average Indian’s ‘Power of
Observation’, the channel released its Jisse Zindagi Sikhaye Usse Kaun Haraye
campaign. The creative genius behind the biggest blockbuster film, Dangal and
the award winning Kaun Banega Crorepati campaigns on SET, Nitesh Tiwari has
conceptualized and directed, while Nikhil Mehrotra has co-written this
campaign.
The
core of the campaign stems from the thought that people learn from their own
experiences and observe other people’s behavioral pattern in various
situations. These real/everyday life experiences become a foundation of their
opinions. Each ad film will portray a contestant being tested on their
observation skill and estimating what Indians think or do in real life
situation.
The
ad film will feature the ‘dumdaar’ Salman Khan, who is the host of the show.
Recognized for his affable skills and being a natural charmer, Salman Khan will
bring a high quotient of fun into the game.
Comments
Danish
Khan, Executive Vice President and Business Head, Sony Entertainment Television
“Dus
Ka Dum celebrates life experiences of common people - greater and wider your
life experiences, higher are your chances of estimating the correct answer.
This is the core of the show and it has been brought alive by master story
teller Nitesh Tewari in his own trademark humour and insights. It is
entertaining and sets the tone of the show. As always, it’s a pleasure to
collaborate with Nitesh.
Nitesh
Tiwari
“I
believe that some of the most fascinating stories come from real life. When we
were briefed that Dus Ka Dum needs to be on the lines of 'Ye Khel Hai Anuman
ka, Salman ka aur Poore Hindustan ka', we knew we had an opportunity of
creating something which can be rooted in reality and be relevant to the game
show and its viewers too. We also knew that we needed an idea which would lend
itself to interesting executions. Finally, we found it in 'Jisse Zindagi
Sikhaaye, Usse Kaun Haraaye'. This thought allowed us to explore humourous
scripts and interesting executions. It has always been a fun journey with the
Sony Entertainment Television’s team and this time wasn’t any different.”
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें