His music has made waves in Welcome to New York,
Corporate, Page 3, Piku, Bank Chor, Inkaar, Jail, Bal Ganesh, Mission
Istanbuul, Rakht, Umar among many others. His international collaborations with
Enrique, Bob Sinclair and Blue are still talked about.
Composer Shamir Tandon is also known for his
path-breaking work like Asha and Friends featuring Asha Bhosle with Bret Lee,
Sanjay Dutt, Urmila Mantondkar among others, to the world’s first transgender
musical initiative, The Six Pack Band,
the amazing The Cool Mom ad with Sridevi, and now the emotional LG
campaign, Celebrating The New, that is making waves the world over.
Tandon’s earlier LG Astronaut film in association
with the vivacious corporate head honcho CMO Amit Gujral of LG Electronics
India, garnered over 104 million views for a non-film branded content.
The current campaign, set to music by Shamir
Tandon, hit 10 million views in a single night and is again vying for space in
the YouTube leader board with the earlier LG campaign.
Celebrating The New (http://bit.ly/LG21yrs_P) is a
fresh take on every lifestyle dynamics of parent-kid relationships in India.
And, how one common thing in our lives passes from generation to generation.
The video with the mellifluous original soundtrack
by Shamir Tandon begins with a teenage girl searching for something in the old
boxes where she accidentally discovers a mathematics answer sheet with a score
that reads 3 out of 100 marks. The answer sheet, as it turns out, belonged to
her father. “Were your Math so bad?” the daughter asks her father. And a story
unfolds.
Speaking of the campaign, Amit Gujral, Chief
Marketing Officer, LG Electronics India, said: "The emotionally charged
campaign is a true reflection of LG’s brand philosophy of making our customers’
dreams come true. The video effectively depicts the emotions and aspirations of
a common man, and how following one’s dreams can have a long-lasting impact on
their own lives and of their loved ones. "Learning from you" &
"Innovations for better life" as brand spirits are basis of this
heart touching video (http://bit.ly/LG21yrs_P) exemplified. Hope, our fellow
Indians shall embrace the video with much love and affection."
“It reminds us in a unique way how dreams have and
continue to come alive with LG. We have always been a companion along the
journey of our consumers and this campaign dedicates a strong message - LG has
been an integral part of every Indian’s dream. Shamir Tandon’s music is the soul
of the campaign. And this is the second time we are making magic together,”
Amit Gujral further adds.
Avers Shamir Tandon, “LG’s initiatives do not talk
of the product but the strong brand values and the response to the campaign is
evidence enough. We at Music Boutique
share similar values and we are glad our coming together spells success one
more time.”
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