Sparkles Diamond Jewellery, a brand by Poddar Diamonds Limited joined
hands with Asif Bhamla of the Bhamla Foundation on this World Environment Day 2018.
The message that they conveyed is to refuse plastic and
save Mother Earth! There was a tree plantation drive undertaken to plant 500 saplings across the city.
The campaign aims at
raising awareness on waste management, conservation of trees and increasing
plantation, thereby helping make Mumbai greener. This year there was an
increased focus to reduce the usage of plastic. It was a power packed show with
Aditya Thackrey, Singer Shaan, Arman Malik, Tanisha Mukerjee, Sanjay Nirupam,
Philanthropist Aneel Murarka, Aditi Govariker and Siddhant Kapoor. Established
in 1972 by the United Nations, World
Environment Day is one of the principal vehicles through which the UN
stimulates worldwide awareness for the environment and also encourages positive
action.
Speaking on the
occasion Moneka Poddar, Director, Poddar Diamonds Limited said, “Plastics have
been around us for decades and the convenience it provides cannot be matched.
It helps in cutting down wastage of food, medicine technology, packaging
practices etc. But we have been unable to contain the plastic waste from
entering the ocean where it harms the existing ecosystems of the flora and
fauna, contaminating it and eventually entering our food chain. As a company,
we at Poddar Diamonds Limited have replaced plastics all over with eco-friendly
and biodegradable materials. Events like these reinforce our commitment towards
sustainability”
According to the
United Nations Organization (UNO), approximately 12 million tonnes of plastic garbage enters the waters every year.
The plastic waste epidemic is evident all over the globe; animals have
reportedly died after ingesting it, and it has caused damage to the soil
because of microscopic plastic particles have contaminated the very soil that
is used to grow our foods.
Bhamla Foundation,
through its environmental initiatives, is working towards curbing the plastic
menace, keeping in line with the UNO initiative of ‘Beat Plastic Pollution’.
The programme was launched at the hands of former Hon President of India Dr.
Pranab Mukherjee. “It is time for this nuisance to stop. The new initiative is
aimed at reducing plastic usage and subsequently reducing pollution. As a part
of the programme, the foundation will hand out bags made out of biodegradable
fabrics such as cotton or jute to shopkeepers in and around the city. The
foundation will encourage more people to look for alternatives to plastic, such
as wood and paper. Small changes like using bamboo straws will help” said Asif
Bhamla, president of the Bhamla Foundation.
More than 12,000 people who attended the event pledged to discard single-use
plastic. Several other volunteers created messages with the aim to beat plastic
and save Mother Earth. The key highlights of the event included stalls on
environmental awareness and preservation, keynote sessions by noted
environmentalists and a tree sapling distribution drive.
The local Residents
Association Groups were also be felicitated at the event for their role in
preserving the environment.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें