Viu, leading OTT Video service by PCCW and Vuclip,
has expanded its footprint in India by launching in the Tamil market with
localized content, which includes Tamil language Originals, Tamil short films,
Korean dramas and curated content for the enjoyment of millennials in Tamil
Nadu.
Viu has already emerged as a leading OTT Video
service in South East Asia and has captured the hearts and eyes of Hindi and
Telegu Millenial Viuers with its Originals such as Love Lust Confusion,
Kaushiki, It Happened in Hong Kong, Pilla and Pelli Gola 1
and 2. Viu aims to do the same for Tamil audiences by
launching with four new Tamil premium Originals today, award-winning Tamil
short films from makers like Manikandan and Venkat Prabhu among others, Korean
dramas and a curated set of Tamil movies.
Viu has partnered with several leading players of
the Tamil content industry namely:
· AP
International Films, a pioneer in South Indian movies entertainment and the
largest distributors of Tamil and Malayalam cinema
· Film-maker and producer, Sameer Bharat Ram
and Super Talkies
·
Leading Digital Content producer Trendaloud from the House of Vision
Times
·
Established writer, filmmaker and comics creator Nandhini JS, best known
for ‘Thiru Thiru Thuru Thuru’
·
Noted YouTube content producers Black Sheep and Fully Filmi
Speaking on Viu’s foray in the Tamil market, Arun
Prakash, President & COO, Vuclip says, “The youth of Tamil Nadu are unique.
They have a perfect balance of modern unbiased outlook and deep-rooted culture
and values. They have a unique liking for great stories told with local style
and taste. We are here to offer them exactly that through our compelling
curated content and fresh Viu Tamil Originals. We are deeply committed to
investing in this market to develop the content industry and talent pool to
serve the Tamil audience.”
Viu content can be streamed on www.viu.com and the
Viu App. And for regular updates and show announcements, you can follow Viu on
Facebook, Twitter, and Instagram.
New Tamil Viu Originals
This Original tells ten contemporary tales of
marriage that are based in different parts of Tamil Nadu. These ten tales bring
to life various characters with diverse age groups, economic backgrounds, and
locations. What unifies them is the characters’ desperation to get married for
their own reasons. With a satirical approach, each story is bound to make you
and leave you wondering about the institution of marriage.
Set against the backdrop of an old mansion in Royapettah,
this hub houses people from different walks of life. What they have in common
are grand dreams. Take a tour of this unusual sanctuary that is home to an
aspiring director, a meme creator, a marketing executive, real estate brokers
and many such characters.
An actor who gains success post his first movie is
presented with ten questions. Each question gets to the heart of the
interesting incidents that led to his success. Door No. 403
is the gateway to a collection of eccentric friends living together and
exhilarating events that will have you laughing.
From the maker of ‘Thiru Thiru Thuru Thuru.’ comes
a new age tale of a tattoo artist Om, whose life takes a strange turn after
realizing that his college crush Nila, has turned into a deadly vampire. This
is a twisted vampire-based rom-com that follows the mis-adventures of this
unlikely couple who fall in love despite all odds.
Short Films
Masha Allah… Ganesha
Directed by ace renowned film director, Venkat
Prabhu, the film addresses the issue of Hindu-Muslim riots in Mumbai with an
interesting twist. A Muslim woman and her children, who have lived peacefully
for years alongside Hindus, suddenly find themselves in the thick of riots
triggered for political reasons. To escape the violence, they unknowingly seek
refuge in a building which turns out to be the sanctum sanctorum of a Hindu
temple. This film which delivers a strong message on religious and communal
harmony will be exclusively available on Viu.
The Wind
Critically acclaimed and award-winning short film
at the Canadian Tamil Film Festival, The Wind was directed by national award
filmmaker M Manikandan. The film portrays a day in the life of a policeman, who
is posted in a forsaken place to watch the dead body of a person who committed
suicide. As he waits for backup to arrive, a strange camaraderie develops
between the policeman and the dead person, bridging the gap between the past and
present, life and death. This short film featuring Vijay Sethupathi will be
exclusively available on Viu.
About Viu
Viu is a leading OTT Video service by PCCW and
Vuclip available in Hong Kong, Singapore, Malaysia, India, Indonesia, the
Philippines, Thailand and Middle East countries of UAE, Saudi Arabia, Egypt,
Bahrain, Iraq, Jordan, Kuwait, Oman, Qatar. Viu’s unique value proposition of
fresh and localized regional and local premium TV shows, movies and originals
entertains millions of consumers every day. Viu Originals bring to light
compelling stories with world class production quality, also providing the
opportunity for local talent to showcase their skills on a world stage.The
service can be accessed via the Viu app available for free on the App Store and
Google Play, on connected devices such as smartphones and tablets, as well as
on the web at www.viu.com.
About Vuclip
Vuclip is a leading global technology-driven media
company delivering on demand entertainment to emerging markets including India,
Southeast Asia, Africa and the Middle East. As a PCCW Media Company, Vuclip
properties include Viu, Vuclip Videos, Viu Life and Vuclip Games. Vuclip’s
market success in on demand entertainment is built on its leadership at the
intersection of technology, consumer insights and media. Run by a world class
team, Vuclip, Inc. and affiliate companies are headquartered in Silicon Valley
in the US and have a presence in Singapore, Kuala Lumpur, Mumbai, Delhi, Pune,
Dubai and Jakarta.
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