Eros International PLC
(NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment
industry, announced today that Eros Now, it’s cutting-edge digital over-the-top
(OTT) South Asian entertainment platform, has partnered with InMobi, a global
provider of enterprise platforms for marketers.
The association will enable advertisers to directly
monetize on Eros Now’s video platform, which boasts an audience of over a 100
million registered users, dedicated to Bollywood and movie streaming. This
exclusive partnership will give brands and advertisers in India a unique
opportunity to experience an end-to-end playbook that spans innovative video
and ad formats, dynamic in-content placement of high-quality movies, and music
videos and originals across devices. In addition, Eros Now will also adopt
InMobi’s disruptive mobile-first advertising platform to market content through
the in-app video universe across India. It will unlock a fantastic avenue for
brands to engage with their audiences on a native video platform hosting
Bollywood and movie content, which up until now had principally been out of the
advertiser purview.
Commenting on this association, Rishika Lulla Singh, CEO,
Eros Digital, said, “With the advertising landscape transforming into immersive
engagement, brands can now leverage deep story-telling to collaborate with the
audience. The digital penetration is seeing an incremental growth across cities
in India and the consumer is increasingly spending much more time on their
mobile devices than they did a few years ago, making it one of the most
sought-after platforms for advertising. We are happy to join hands with one of
the leading advertising platforms in India and aim to continue providing a
seamless experience to all our subscribers.”
Naveen Tewari, Founder and CEO, InMobi, said, “Our
association with Eros Now marks an industry first partnership in the OTT space
which is the next big thing after the app economy. It will be a trendsetter in
many ways. Our distinction lies in our core business which centers around the
primary screen - Mobile; making this an organic progression for us, and that’s
where our decade-long expertise also comes at play. Our full-stack mobile OTT
solutions hinged on in-app and our video-first platform will not only allow for
deep brand integrations but will improve the overall efficacy of content
monetization, driven through Eros Now’s original video content.”
India’s OTT video viewing is expected to grow by 355
million by 2020 as per a Deloitte report. With this partnership, Eros Now will
open-up avenues for both traditional and non-traditional brands to engage with
their target audience. Mobile in-app advertising is a highly personalized
segment, and by using InMobi’s technology and innovation, Eros Now will give
advertisers access to creative optimization, re-targeting and data-driven
decision-making, capability to run ads, and to be the market leader.
With this partnership, the two companies will work in close
cooperation to devise a go-to-market strategy, offering integrated advertising
and marketing solutions for Eros Now.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें