Eros
International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian
filmed entertainment industry, announced today that Eros Now, it’s cutting-edge
digital over-the-top (OTT) South Asian entertainment platform, has entered into
a partnership with Grofers, a leading Indian online supermarket. As part of the
association, Grofers’ Smart Bachat Club (SBC) Annual Plan will now have access
to Eros Now’s rich library of over 11,000 film titles,
original shows and music videos. The offer is available to both, existing and
new customers of Grofers SBC annual pack subscribers, which is currently priced
at 449 Rupees per year.
Launched in January this year, Grofers Smart
Bachat Club, is the first of its kind and now the biggest loyalty program in
the grocery segment. The membership-based service enrolled 50,000
members within the first two weeks of its launch and currently has over 500,000
subscribers. The program gives consumers access to over 3,000
products at wholesale prices. Apart from this, Smart Bachat Club members get
special discounts and cashback offers during sale days including exclusive bank
offers. The subscribers are also eligible to avail lower prices when they shop
for dairy, fruits and vegetables and pharmacy at offline stores that are part
of the Smart Bachat Club network.
Commenting on the partnership, Rishika Lulla
Singh, CEO, Eros Digital said, “It is an exciting development for Eros Now to
join hands with Grofers – India’s leading low price online supermarket. Processing and sharing large quantities of
data has led to some significant disruptions in the design of business models,
especially in the Indian retail sector. With Grofers’ extensive customer reach,
we are looking at expanding our subscriber base and giving them access to our
compelling and engaging content. Always being ahead of the curve, this
partnership further reaffirms Eros Now’s leadership position with regards to
unique marketing tie-ups”
Commenting on the partnership, Albinder Dhindsa,
Co-founder and CEO of Grofers said, “We are delighted to partner with Eros Now,
as a part of our endeavor to reach out more and more consumers with Smart Bachat
Club, a first of its kind and now the most successful grocery loyalty program
in the country. Since its start in
January 2018, SBC has given a strong boost to our business.
The subscription offering, where the customer pays in advance for special pricing
on items has crossed half a million subscribers already and is expected to
touch one million by 2018 end.”
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