Deviyon aur Sajjanon, it’s that time of the year
when the legendary host – Mr. Amitabh Bachchan beckons you to brush up your
general knowledge as Sony Entertainment Television (SET) gears up to premiere
the 10th season of Kaun Banega Crorepati (KBC). The show that taught India to
value the power of knowledge and gave the common man the confidence to dream
big, is in its 18th year of existence since it first appeared on TV screens way
back in the year 2000. Kick-starting its 10th season with the campaign
#KabTakRokoge, KBC celebrates the spirit of resilience in people. Every single
participant – past, present and future – at some point in their lives, have
persevered to make a dream come true. The campaign evokes the emotions of every
KBC aspirant. Viewers can look forward to a special ‘Curtain Raiser’ episode
which will be telecast on Sony Entertainment Television on Sunday, September
02, at prime time.
This year, the show received the highest ever,
record-breaking registrations of over 31 million within a span of 15 Days. With
the participants trying to crack the ‘Fastest-Fingers-First’ to get to the Hot
Seat, this year, the show promises to be a visual delight for the viewers with
the well-integrated use of Augmented Reality (AR) making television viewing a
truly phenomenal experience. While 50:50, Audience Poll and Jodidaar, the
much-appreciated Lifelines, have been retained, this year will see the return
of ‘Ask the Expert’ lifeline wherein one expert will be available to the
contestant via video call link to help the contestant with an appropriate
answer. Also, for the first time in the history of the show, audio-visual
questions, on varied subjects ranging from sports to politics, have been
included in the format. Furthermore, every Friday, the show will host - ‘KBC
Karamveer’ – individuals whose heroic actions and good deeds have brought about
a positive change in the society thereby becoming an inspiration for many.
With KBC Play Along on Sony LIV, viewers can enjoy
the thrill of the gameshow by participating and matching their power of
knowledge with the contestants on the hot seat simultaneously, starting 3rd
September. With daily prizes up for grabs, viewers can work towards maintaining
their position on the leader-board so that they may have an opportunity to
feature on the show in the finale week as a participant. Furthermore, one lucky
winner will stand a chance to win a Mahindra Morazzo.
Co-produced by Big Synergy and Studio Nxt - a
division of SPNI, KBC Season 10 is co-powered by Vivo V11 Pro and Mahindra
Marazzo while Aakash Institute, Axis Bank, Asian Paints, CEAT, Raymond and
Syska Wires & Cables are the associate sponsors on the show.
Tune in to watch the 10th Season of Kaun Banega
Crorepati starting 3rd September, every Mon-Fri at 9:00 PM only on Sony
Entertainment Television
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