India’s leading body of business and industry, The Indian Chamber
of Commerce (ICC), has appointed Eros Group’s Chief Content Officer Ridhima
Lulla as the Head of the Western India Expert Committee in Media &
Entertainment. Formed by a group of pioneering industrialists, ICC members
include several corporate groups in the country, with business operations
panning across India and abroad.
Ridhima’s appointment is a testament of her talent and
dedication towards the media and entertainment ecosystem. With her core focus
on the creative expression, she plays a key role in the leadership team at Eros
International, driving the company's content strategy. She has been actively
involved in Eros’s movie business with projects at all stages. Ridhima has also
been strengthening the original content strategy for Eros Now, the premiere
Video OTT platform by Eros, thus re-establishing its leadership position as a
digital entertainment company.
Commenting on the appointment, Ridhima Lulla said, “I am
humbled and happy to join The Indian Chamber of Commerce board. The media &
entertainment landscape in India is currently in a very exciting phase and I
believe that the coming years are going to be crucial in how the world looks at
the Indian M&E industry. At ICC, my aim will be to elevate the ecosystem
with creative and collaborative thinking along with other worthy members on the
board.”
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