BIG FM, one of India’s largest radio networks, kicks off this
year’s Ganesh festivities with the announcement of the 11th edition of its
award-winning initiative, BIG Green Ganesha. With each passing year, the
eco-friendly brainchild of the network has always reinforced the absolute
necessity for environment conservation and sustainability. Gaining immense
popularity since the time it laid its foundation in 2008, the campaign this
year, will be spearheaded by BIG MJ Anirudh who is sure to entice listeners
across the 10-day long festivities.
Speaking on the occasion, BIG MJ Anirudh said, “While the
Ganesha festival is celebrated with much fanfare by the Mumbaikars every year,
there has been a burgeoning need to spread awareness around protecting the
environment. 92.7 BIG FM's green initiative has played a significant role in
urging people to adopt eco-friendly Ganesha idols instead of large colorful
idols which harms the environment at large. The network's conscious efforts
promoting environmental sustainability is truly commendable and I feel extremely
proud of being able to contribute to it.”
In order to make a conscious effort of keeping the
environment clean, this year’s BIG Green Ganesha associated with kids from
various NGOs to create eco-friendly Ganesha idols. A workshop at BIG FM studio
in Mumbai was organized where exceptionally talented kids from the NGOs crafted
Ganesha idols through unique techniques of clay moulding. The radio channel
looks forward to empower the next generation with an art that is not only worth
learning but will also teach them the importance of protecting the environment.
In addition to the programming line-up, spread across 10 days of the Ganesh
festival, BIG MJ Anirudh will engage audiences and devotees with special on-air
and digital contests. With a thought to promote adoption of eco-friendly
practices as a part of their celebration, BIG FM urges listeners to upload a
photo/video of their Green Ganesha idol to stand a chance to win exciting gift
hampers and vouchers.
In the past many celebrities have extended their sincere
support to the campaign and this year BIG FM is blessed to have been supported
by the legendary veteran singer Asha Bhosle, who applauded BIG FM for the
concept. An ardent worshiper of lord Ganesha, the melodious singer urges people
to consciously adopt idols that are eco-friendly in nature and contribute their
bit in retaining the environment safety.
The radio network enters the 11th year of its long-standing
association with the magnanimous Lalbaugcha Raja and is proud to be the only
official radio presenter on board. Like every year BIG MJs will host their
shows live from a studio booth set up at the pandal attended by lakhs of
Mumbaikars sharing real time updates; giving listeners insights into the
grandeur of the festivities. Levelling up the innovation and living up to the
network’s proposition of more music promise, a dedicated jingle on the theme of
the festival is specially curated by JAM8; a music production house by renowned
music composer Pritam Chakraborty.
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