In an attempt to shed light on the current
socio-political situation, Qyuki creator, Unerased Poetry’s latest association
with Nawazuddin Siddiqui, which also features Ramneek Singh and Hasan Baldiwala
alongside has created much havoc across varied economic strata in our country,
through the power of mere words.
“Mere Kavi Dost’ highlights the threat to the
liberty of speech in our country. The poem raises an urgency for writers and
artists to write about the current happenings and take a stand against it. It also touches upon various sensitive topics
like farmer suicides, violence against women and the threat to free press.
Giving their view on this powerful collab, Unerase
Poetry says ‘This poem might be the most
relevant poem on the internet for our nation. It's a plea to all writers and
poets and artists to pick up their pens and brushes and diaries and protest,
right in the middle of the roads. We, at UnErase, are glad to have collaborated
with Manto and Nawaz on this poem and stand up for what's right.’
Sharing his thoughts on the same, Sagar Gokhale,
COO at Qyuki, says “We at Qyuki have always encouraged/supported change and we
are glad to be associated with Unerase Poetry who puts the message out / takes
this initiative through a form as beautiful as poetry. Our constant effort has
been to nurture and support talent that can influence a change in society and
with a stellar performer like Nawazuddin Siddiqui on their side, the message
surely will be conveyed out there.”
Qyuki has always intended on curating innovative
content and with ‘Mere Kavi Dost’ it is sure to make a million minds ponder.
The unique collaboration between UnErase Poetry & Manto the Film, featuring
Nawazuddin Siddiqui is an impactful call to poets to raise their pen for the
country and its citizens. The video alongside Nawazuddin also features Ramneek
Singh & Hasan Baldiwala.
About Qyuki Digital
Qyuki is a cross-platform media network across
digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar
Kapur. The Company uses proprietary technology and analytics to discover and
promote digital superstars and manages the end to end value chain for them
across traditional and new media platforms. Recently, in association with
YouTube, Qyuki launched Jammin- India’s largest digital musical property, where
legendary Bollywood composers and India's top internet youth icons collaborate
to create original tracks. Fronted by legendary composer and maestro AR Rahman,
Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up
with digital stars SANAM, Shraddha Sharma, Maati Bani and others.
In a recent ranking by YouTube India, Qyuki had
two of the top 3 fastest growing channels in the country while on Facebook,
its' managed talent FunkYou grew over 1500x to 8 MILLION fans in one year.
Qyuki prides itself in being a creator focused company with SANAM Band, Funk You,
Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital
brands managed by Qyuki. The Company's Agency business has also executed some
of the largest branded content projects with clients like Coca-Cola, Olx, VW,
Mercedes-Benz, Colgate, Moneycontrol amongst others.
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