Sony Pictures Networks India (SPN) has
accelerated its focus towards creating a positive social impact in the
ecosystem by building on its three-pillar framework; empowerment, education and
environment. The organization believes that these 3 pillars allow for maximum
impact on the lives of those it touches, by helping build a sustainable way of
life.
SPN through its umbrella CSR campaign,
‘Ek India Happywala’ attempts to maintain a common thread of purpose underlying
business verticals and brands within the network.
Comments:
N.P. Singh, MD & CEO, Sony Pictures
Networks India:
“Sony Pictures Networks India is a purpose
driven company. It is our constant endeavor to contribute to India’s
development and sustainability agenda. In the current fiscal we chose
initiatives which empowered people by educating and skilling them or by creating
conducive and sustainable environments.”
“I feel privileged to be a part of SPN’s
commitment towards social impact. Over the next few years, we will drive our
CSR agenda with more dedication and passion, aiming to continue the momentum of
bringing about a lasting change for a better and happier India.”
Projects:
SPN has undertaken the following CSR
initiatives under the three pillars, empowerment, education and environment in
the current fiscal:
Empowerment:
India Vision Foundation - ‘The Dhun
Project' - Music training to prison inmates to enable them to earn a living
after their prison term is over
Cricket Association for the Blind
Maharashtra - Supporting the association to organize tournaments, trainings,
learning sessions for the blind cricketers of Maharashtra including women and
children
National Inclusion Cup - Social
Development through Football by empowering youth from underserved communities
in association with Krida Vikas Sanstha (Slum Soccer)
Go Sports - Supporting Para Champions,
Rahul Dravid Mentorship and Abhinav Bindra Targeting Performance Program for
improving standard of sports in India
Lakshya Institute - Supporting budding
athletes from economically weaker backgrounds in their sporting journey to
reach international levels
Education:
India Vision Foundation - Residential
school support to children of prison inmates
Nanhi Kali - Providing academic and
material support to girls from underprivileged communities in association with
the KC Mahindra Trust
Save The Children - Improving the
quality of education in schools by building a child friendly environment using
toons from the Sony YAY! Channel under YAY! Vidya program in association with
Save the Children
Salaam Baalak Trust - Providing support
in education, nutrition, health care and vocational training to street children
Connected Technologies - Improving
quality of education in Marathi medium BMC schools by use of enabling
technology to create “smart” classrooms
Environment:
Naandi Foundation- Providing safe
drinking water in villages in Maharashtra by building Community Water Centers
at identified locations
LEAD India and Connected Technologies -
Water Conservation workshops in schools in association with Sony YAY! and LEAD
India and Connected Technologies
With an aim to empower the youth and
pave the path for a better future of the prison inmates, SPN celebrated the
fifth anniversary of its music channel, Sony MIX, by launching ‘The Dhun
Project’ in partnership with India Vision Foundation. This facilitated the
opening of music training centers across five large prisons in India (Gurugram,
Kasna, Dasna, Rotak and Ambala). This initiative enabled over 500 prisoners to
discover their talent and hone their music skills. Falling under the ‘empowerment’
pillar of SPNI’s CSR programme, the network stressed on using the powerful
medium of music for rehabilitation of inmates, preparing them for a successful
reintegration into society.
To sustain the momentum of its CSR
agenda based on sports, SPN partnered with Slum Soccer and sponsored the
National Inclusion Cup (NIC). Through SPN’s constant support, the slum soccer
teams were given top-notch training while the tournament garnered accolades
reaching out to over 500 athletes. SPN also associated with the Cricket
Association for the Blind of Maharashtra to empower this differently-abled
section of the society. This association helped in catalyzing the cricketing
prospects of 1000 young participants. SPN has supported 45 Para Champions and
117 athletes in their training and nutritional needs through its partnerships
with Lakshya Institute and Go-Sports Foundation.
Under its ‘environment’ pillar, SPN
partnered with The Naandi Foundation to address the rising concern of potable
drinking water by providing cost-efficient water purification services to the
villagers. Through this alliance, Sony Pictures Networks India is setting up 30
community water centers across the state of Maharashtra in Mumbai, Pune, Thane,
Kolhapur, Solapur and Sangli. This project will strive to ensure each community
water center is built using established and proven technologies, which are best
suited to local water treatment in each of its geography of operations. The
network has also initiated water conservation projects in various schools
across Delhi, Uttar Pradesh, Gujarat, West Bengal and Maharashtra in
partnership with Lead India and Connected Technologies, using children’s
favourite toons from its kid’s channel Sony YAY!
SPN is committed to supporting India’s
social development agenda through its focus on various areas of social impact.
All the initiatives work with the objective of empowering communities and
building a better nation.
About Sony Pictures Networks India
(SPN)
Sony Pictures Networks India (SPN), is a
subsidiary of Sony Corporation which owns and operates the Sony Entertainment
network of television channels.
SPN comprises 32 channels including Sony
Entertainment Television (SET and SET HD), one of India's leading Hindi general
entertainment television channels; MAX, India's premium Hindi movies and
special events channel; MAX 2, another Hindi movie channel showcasing great
India Cinema; MAX HD, a high definition Hindi movie channel airing premium
quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the
family-oriented Hindi comedy entertainment channels; PAL, a genre leader in
rural Hindi speaking markets (HSM) showcasing the best of Hindi general
entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the
English movie channels; LePlex HD showing critically-acclaimed Hollywood films;
AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and
Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment
channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi
music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids
entertainment channel; Sports Network comprising 11 sports entertainment
channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY
TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF
HD; Sony मराठी, the Marathi general entertainment
channel; SonyLIV - the digital entertainment VOD platform, SPN Productions, the
networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd.
(SPND) that distributes the networks television channels across different
genres and languages through multiple content delivery platforms. SPN reaches
out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer
of choice within and outside the media industry. SPN is a recipient of several
awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in
recognition of SPN’s unique workplace culture and exceptional people practices,
consistently ranking amongst India’s Top 10 Companies with Best Health &
Wellness Practices by SHRM & CGP Partners, listed by Working Mother &
AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged
one of India’s Great
Mid-Size Workplaces for its distribution business by the Great Place To Work®
Institute in the 2017 edition.
Sony Pictures Networks India Private
Limited is in its 23rd year of operations in India. Its subsidiaries include
MSM-Worldwide Factual Media Private Limited and Bangla Entertainment Private
Limited.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें