Ombré
Lane,a premium workwear brand for women has recently raised an undisclosed
amount of funding from a group of angel investors including ex-Linkedin,India
CEO Akshay Kothari, Linkedin General Counsel Aditi Jha,
Director
at Bristol-Myers Squibb US Neeraja
Balachander.
Ombrelane.com
offers functional office-wearstyles via their ecommerce website, shipping all
over India. The brand waslaunched by sisters Shweta and Prachi Sharma. Shweta
is an MBA from The Wharton School and Prachi is a graduate from NIFT Delhi.
Launched
with the motto of making women feel confident as well as comfortable at work,
Ombré Lane’s 3 primary focus areas are:
1. Functionality:An
emphasis on functionality likeno gape buttons and lining,functional pockets,
thoughtful solutions for panty lines, holders to secure bra straps, invisible
elastic to manage weight fluctuations and menstrual bloating, and easy
maintenance and wash care.
2. Superior fit post extensive surveys keeping in mind an Indian
women’s body shape, height and workwear requirements. Brand’s fit and size
chart were created after interviewing, fit testing and measuring over 1000 women and it
keeps evolving with every customer feedback they received.They found that over 70% of Indian
women have a pear-shaped body and an average height of 5 feet 2
inches,yetover 75% of western workwear available in the Indian market is made for a
woman with height of 5 feet 7 inches and
the rectangular body shape which is common in the west.
Shweta
further adds, “We want the brand to represent the modern working woman in
India. We want them to put their best foot forward and feel
confident
and comfortable at work without getting distracted by or feeling conscious. We
want them to break every glass ceiling and look good doing it!”
Women’s
workwear is an untapped market in India with a market size of over Rs.10,000 crores and
is expected to grow in double digits over the next 5 years.
The
start-up plans to utilize the funds to establish Ombré Lane as the go-to
destination for modern Indian women looking at buying functional and
well-fittedapparels. With an annual growth forecast of 5xgrowthfrom
the current run rate the brand plans to scale significantly over the next
one-year while staying focused on building the brand.
Ombrelane Sign Up Offer Get Rs 200 Off. More Ombre Lane Coupons
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