American
Electronic music producer and DJ Marshmello released a music video 'BIBA' four
days ago digitally in collaboration with Bollywood's music composer Pritam. The
video directed by Punit Malhotra is a tribute to Bollywood musicals and
features a cameo from none other than Shah Rukh Khan.
The
song recreates some famous scenes from the actor’s films like Dilwale Dulhania
Le Jayenge, Kuch Kuch Hota Hai, Dil Se, Om Shanti Om among others. The track
also features Indo-Kiwi artist and Youtube phenomenon Shirley Setia.
Talking
about directing this one of its kind video, Punit says, "When we started
shooting the music video we had a clear vision of the story we wanted to tell.
It was imperative we gave justice to both, the song and the visuals. Marshmello
is a super fun artist and collaborating with him has been a great experience.
The song he’s created with Pritam is such an upbeat song that kept the whole
set grooving throughout. It felt like one big Bollywood themed party. He really
enjoys and embraces Bollywood so re-creating some of the iconic scenes was so
much fun. Shah Rukh sir joined the party and that made it even more special. I
am glad I got to direct this with my Dharma 2.0 team. It was the cherry on top of an already
amazing cake"
Marshmello,
who is currently touring in India says, " I went to India for the first
time ever a few years ago and I had no clue how much it would change me. The
amount of love, strength and compassion the people of India have is remarkable.
I’ve never been somewhere where I felt so appreciated and loved by so many and
from that moment on it became one of my favourite places and I always wanted to
do something for the culture.” Marshmello stated. “When I connected with
Pritam, I told him we have to do something fun together, something that makes
you want to get up and dance and I think Biba is perfectly that. I’m excited
for the world to hear it!"
The
video produced by Dharma 2.0,
continues to trend on social media platforms and has crossed 11Million view on YouTube already
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