Element Retail brings to India, world’s largest
producer of high-quality bikes
World’s largest
producer of high quality and performance bicycles – ‘Giant’, enters Indian
retail cycle market with its first flagship store in Mumbai in association with
Element Retail Pvt Ltd. Founded by two young and vibrant entrepreneurs Aditya
Bafna and Varun Bagadiya in 2013, Element Retail has been steadily growing
their portfolio and has become category leaders in swimwear and sports shoe
segment. Element Retail has a license to distribute Giant bicycles Pan India.
Catering to a large community of cyclists, fitness enthusiasts and athletes,
Giant will bring together high-quality craftsmanship, technology and innovative
designs under one roof.
Sharing his thoughts on the new showroom launch,
Aditya Bafna, Managing Director, Element Retail Pvt Ltd quoted, “The athleisure
and fitness sector in India has gained tremendous popularity in recent years as
more and more people have become fitness enthusiasts giving a huge scope for
Giant to grow in India. According to "India Bicycle Market Outlook,
2021", bicycle market size crossed INR 5000 crore mark in 2015. There is a
huge demand and great potential for international bikes that are a perfect
blend of innovation and technology.”
Aditya Bafna further added, “Based on the growth
figures, we foresee new opportunities and continuous growth in the Indian
retail cycle market. Giant Bicycles offers a wide range of on-road, X-road,
off-road and youth cycles, along with LIV, an in-house woman oriented brand.
Serving as an “all-under-one-roof” outlet, the brand also offers protective
gears, bike gears, service gears, and components to address every biking need.
An increase in demand for quality bicycles also caters to the ‘Go Green’
initiative in the country and could assist in curbing down pollution issues.”
About GIANT: Giant is the world’s leading brand of
high-quality bicycles and cycling gear. Since 1972, Giant has combined
craftsmanship, technology and innovative design to create the ultimate cycling
experience for all riders, casual to competitive. Through its products, people
and retail partners, Giant inspires passion for cycling all around the world.
About Element Retail: Element Retail was founded
in 2013 and since inception has been steadily growing. They have launched
exclusive outlets for brands like Asics, Speedo, Apple & Jockey in India.
Element Retail was the first franchise player to introduce exclusive outlets of
Asics in Mumbai. Apart from being a sports-oriented franchise model, they have
also ventured in running an Authorised Apple store which is one of the early
entrants’s in Nasik and offers the city a wide range of Apple Products to
choose from. Additionally, they also operate a Jockey store in Pune. Element
Retail is focused in bringing on board the best brands in the fitness industry
under their portfolio.
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