Cosmos Maya, India’s largest
animation production company is redefining the way Indian audience is consuming
animated content. The company’s bouquet of 28 YouTube channels under umbrella brand WowKidz now has its
content available in all major languages, namely Tamil, Telugu, Kannada,
Bengali, Gujarati, Punjabi, Urdu, Marathi, Bhojpuri and Haryanvi, along with
Hindi and English.
Though the foray has been recent,
videos on Gujarati and Bengali channels have more than a million hits in less
than 2 weeks. Children have been deprived
of content in their mother tongue for long and WowKidz has been able to bridge
that gap. The move gives the diaspora audience, which constitutes a large
percentage of WowKidz’s 21 million subscribers, an opportunity to ‘Go Back to the Roots’.
Kids in India, over the years have been
watching foreign shows. The country’s mobile and data revolutions have given
the masses a great opportunity. YouTube in particular, has been a big winner in
this regard. Building on this, Cosmos Maya is changing the landscape of Indian
animation industry by providing homegrown animation content to the Indian
viewers and is also gaining traction internationally.
Anish Mehta, CEO Cosmos-Maya said,
“We now provide content to millions of Indian children in their preferred
language. They have given us a rousing reception and we will not stop until the
length and breath of the country is covered. Wherever there is internet and
smartphone penetration, there will be WowKidz providing best in class
entertainment in the language of choice. Today we have 10
Indian languages. 10 more will be added in due course. Even the Indian diaspora
audiences are rejoicing as WowKidz has given them an avenue to reconnect with
their Indian roots and inculcate in children the goodness of their
culture.”
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