गुरुवार, 9 मई 2019

CRICKETING LEGEND BRETT LEE UNVEILS THE FRANCHISE MODEL FOR GIANT INDIA- ELEMENT RETAIL




                  LAUNCHES A BRAND NEW RANGE OF PRODUCTS

Former Australian cricket champion Brett Lee unveiled the franchise model for world’s leading bicycle brand, Giant India – Element Retail, along with a brand new limited edition range of cycles. Recognized as one of the world’s fastest bowlers, Brett Lee has earned a name for himself as a champion and high-performing player. His excellent performance on and off the field makes him a perfect fit for Giant- a brand reputed for its range of high quality performance bicycles

Element Retail hosted a meet-and-greet at Giant’s flagship store in the city where Brett Lee unveiled Giant’s new pan India franchise module. This module is designed to increase the brand’s visibility and presence across the country.

Element Retail got the distribution license for Giant bicycles in India in August 2018 and launched its first flagship store in Mumbai and since then they have been spreading quite well Pan India. Founded by Aditya Bafna and Varun Bagadiya in 2013, Element Retail has been steadily growing their portfolio in the fitness segment and has brands like Asics, Speedo, Jockey, and Apple.

Being a fitness enthusiast, Brett Lee believes that cycling should be a part of everyone’s routine. Commenting on his collaboration with Giant Bicycle, Lee commented, “I have always believed that a lifestyle built around fitness is something that everybody should adopt. Giant is synonymous around the world for its high quality, performance bicycles and I’m excited to partner with them and encourage everybody in India to pedal their way to fitness. And cycling is a great and fun way of integrating exercise into one’s daily routine.”

Sharing his thoughts on the same, Aditya Bafna, Managing Director, Element Retail Pvt Ltd quoted, “I am very excited on Giant’s collaboration with one the fastest bowler’s in the world and a fitness pioneer across the globe. Any sport including cricket is driven by fitness and with this association we aim to foster cycling as a culture of fitness among the youth of our nation.”

About Giant: 
Giant is the world’s leading brand of high quality bicycles and cycling gear. They are builders and innovators, but are also a global community of cyclists. Since 1972, Giant has combined craftsmanship, technology and innovative design to create the ultimate cycling experience for all riders, casual to competitive. Through its products, people and retail partners, Giant inspires passion for cycling all around the world. https://www.giant-bicycles.com/global

About Element Retail:
Element Retail was founded in 2013 and since inception has been steadily growing. They have brands such as Asics, Speedo, Apple & Jockey in their portfolio. Element Retail was the first franchise player to introduce exclusive outlets of Asics and is also one of the topmost retailers for Speedo. The brand is a steadfast player in the fitness retail segment and continues to grow bringing a number of international brands to the Indian market.
http://www.elementretail.in/

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