The animation major’s plans of
producing entertaining, child friendly Yoga videos for young viewers given a
fillip by the Prime Minister.
Cosmos-Maya’s iconic characters Motu
and Patlu performed yoga along with Prime Minister Narendra Modi in the fifth
edition of International Day of Yoga at Ranchi. The characters were present at
the event to motivate children towards yoga. This development is in line with
Cosmos-Maya’s efforts to inculcate in the lives of its young viewers the
goodness of Yoga. The studio is in the process of producing Yoga videos to air
on WowKidz, it’s YouTube platform with 23 million subscribers.
These Yoga videos will have ViR and
Imli, characters from the company’s hit series ‘ViR: The Robot Boy’, teaching
kids Asanas which will be child friendly and easy to do, and in an entertaining
format. These will be available to viewers in 12 major Indian languages on WowKidz.
Said Anish Mehta, CEO, Cosmos-Maya,
“We are elated to see our characters Motu and Patlu share a platform with Prime
Minister Narendra Modi. The Bhagawad Gita calls Yoga the journey of the self,
through the self, to the self. It has been our endeavor to pass on this message
to all our employees and viewers alike. We are in the process of creating
dedicated videos to help kids understand the benefits of Yoga. With the 23 million subscribers, the reach and scope of these videos will
be tremendous. We are very proud to be following our Prime Minister’s
footsteps, and we will take Yoga to every nook and corner of the country in 12 regional languages.”
A crowd of 40,000 people that gathered at the ground to participate in the
massive yoga event which went on for 45 mins. Nickelodeon had included Motu Patlu as part of the
proceedings. The iconic animated characters were spotted in the middle of the
ground. Addressing the mega celebration of Yoga Day, PM Modi thanked everyone
for participating in the event and urged them to make yoga an integral part of
their lives. Modi was accompanied by several ministers and senior government
officials including Jharkhand Governor Draupdi Murmu, Chief Minister Raghubar
Das, Ayush Minister Sripad Naik, state Health Minister Ramchandra Kesari.
The Jharkhand government, in a
statement, said, "The Motu and Patlu characters were present on the ground
to attract children towards yoga."
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