NY
Cinemas, a venture by Ajay Devgn, launched its first thematic multiplex in one
of the rising cities in the Indian heartland, Ratlam. The brand new 2-screen
multiplex hosts Ratlam’s biggest screen with a capacity of 460
seats, 3D-equipped 2K projection and 7.1
surround sound, bringing the latest in multiplex technology to the city. Its
biggest attraction is the railways-inspired interior which transports you
through the different ages of the train and how it has evolved in both India
and cinema.
NY Cinemas is also introducing the concept of
Photo Time Machine in its cinemas where movie-goers can teleport themselves to
different eras, even dimensions, and take back memories with them that will
last forever. Apart from the Photo Time Machine, NY Cinemas Ratlam will also
house the NY Store, where you can purchase exclusive memorabilia and
merchandise autographed by Ajay Devgn himself. The NY Cafe, on the other hand,
will provide cine-lovers with a plethora of food and beverage options,
combining perennial cinema favourites with local cuisine.
NY Cinemas is a multiplex chain launched by Ajay
Devgn, with a brand philosophy of “For the Love of Cinema”, aimed at providing
an international cinema experience across India with an ethos that pays homage
to Indian cinema.
Speaking on the same, Ajay Devgn said, “We are
dedicating this Ratlam multiplex as an ode to the iconic railway network of the
country through the years of Indian cinema. We are glad to introduce this
thematic movie watching experience with an exclusive concept powered by
advanced technological solutions to our audience.”
NY Cinemas CEO, Rajeev Sharma further commented,
“Indian movies are all about their varied themes and taking this further we are
introducing cinemas which provide an overall experience. We are proud to
present this thematic multiplex catering to all the needs of the audience. With
our constant endeavor for innovation, we look forward to welcome movie lovers
in Ratlam and are confident that our audience will love the complete
experience.”
The idea behind NY Cinemas is to create a unique,
concept-driven multiplex theatre design that will be unlike any other cinema
experience in India. NY Cinemas currently has screens operational in Bhuj,
Hapur, Ghazipur, Raebareli and Surendranagar.
About NY Cinemas:
Espoused by Mr. Ajay Devgn's deep love for cinema,
NY Cinemas aims to bring back the old-world charm of watching movies with
unique concept driven theatres. NY Cinemas stand by the virtue of love for
cinema. The brand's initials are taken after Mr. Devgn’s children - Nyasa and
Yug – and aim to promote inclusivity among cinema lovers and wants the audience
to experience cinema in its true form.
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