If we were to call ‘LG K-Pop India contest 2019’as
a one stop place of talent, it wouldn’t be wrong. With over 1952
talented teams participating from across the country, the competition has reached
its final stage. Determination and passion for singing and dance were clearly
seen at the grand finale today at Talkatora Stadium. ’Lokalz Crew from Delhi
and Harini Nittala from Hyderabad bagged the winning title and shall now head
to compete at the international stage, Changwon K-Pop World Festival 2019
later this year.
The K-pop contest, initiated in the year 2012,
has become a festival of dance and music for Indian K-pop fans. A total of 3475
participants and 1952 teams have participated in this year LG K-POP
INDIA CONTEST 2019. The preliminary regional rounds were held in
Delhi, Mumbai, Chennai, Kolkata, Lucknow, Hyderabad, Patna, Bengaluru,
Bhubaneswar, Pune, Dehradun, Imphal, Itanagar, and Guntur from 2nd
June till 7th July, 2019.
Celebrating its 8th
edition in India, the grand finale was organized by Korean Cultural Center
India and LG in association. An evening of remarkable moments coupled with some
jaw-dropping performances, the finale was judged by professionals in K-pop
Industry, such as Jenny Zha, Head of Global strategic content initiatives at
Namas-K, Joy Kim Young Shil, General Manager at MMO, a subsidiary of CJ ENM,
representing IN2IT and Junhong Kim, CEO and main cameraman of
Zanybros. The competition saw spectacular live performances by the popular
band, IN2IT along with Alexa. The band of 7
boys debuted in 2017 had come to India earlier in April this year and
danced to the rhythm of peppy bollywood music.
Commenting on this occasion, Ki Wan Kim, MD- LG
Electronics India said, “Hearty congratulations to the winners and a big thank
you to all the participants for putting their heart and soul to this contest.
We would also like to extend gratitude to our partner Korean Cultural center
for giving us the opportunity to be a part of a contest of this magnitude. This
partnership truly exemplifies our philosophy of caring for our consumers and
giving them the right platform to showcase their talent. We wish all the best
to the winners for their performance at Seoul.”
H.E. Shin Bong-Kil, Korean Ambassador, “I am moved
that this kind of passion for K-Pop continues to live in this country and I
hope this K-Pop wave will expand to all the regions of India and this will make
a big breakthrough in Korea and India relationship.”
Post winning the competition, Lokalz Crew from
Delhi said “We are very excited & delighted to win this competition. It has
been an amazing platform to showcase our talent; we want to thank Korean
Cultural Centre & LG Electronics India to organize 2019
LG K-POP INDIA CONTEST".
About K-pop
K-POP, also known as Korean Poprefers a pop music
from South Korea, covering mostly dance-pop, pop ballad, electronic, rock,
hip-hop, R&B, etc. The popularity of the genre has globally increased for
the last few decades through K-pop artists called ‘Idols’. The world- most
popular K-pop Band is BTS(Bangtan Boys), who is the fist Korean group winning 4
Billboard Music Awards, including ‘Top Group Awards’ in 2019. Their
documentary film released in India had more than 23,000
audience in theatre. India recognized K-Pop through Psy’s Gangnam Style in 2012
for the first time, but now the interest for K-Pop and Korean culture of young
generation gets more intense despite of language gap through internet.
About LG Electronics India Pvt Ltd
LG Electronics India Pvt. Ltd., a wholly owned
subsidiary of LG Electronics, South Korea was established in January 1997 in
India. It is one of the most formidable brands in consumer electronics, home
appliances, HVAC, IT hardware and mobile communications space. In India, LG has
earned a premium brand positioning and is the acknowledged trendsetter for the
industry. LGEIL's manufacturing unit at Greater Noida is one of the most
eco-friendly units among all LG manufacturing plants in the world. The second
Greenfield facility is located at Ranjangaon; Pune has the capacity to
manufacture LED TV’s, air conditioners, commercial air conditioning systems,
washing machines, refrigerators, and monitors.
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