Sony Pictures Sports Network (SPSN), the official
broadcaster of the Olympic Games Tokyo 2020, kick-starts its
initiatives for the upcoming prestigious multi-sporting event starting with its
on-air campaign, ‘Hum Honge Kamyab’. SPSN marks the one-year countdown to one
of the world’s greatest sports event with the telecast of a series of Olympic Channel
shows, which includes India-centric content to further familiarize the
audiences with Indian athletes and Olympic sport disciplines.
‘Hum Honge Kamyab’ is a call that invokes a strong
sense of national pride for our athletes and rallies the nation to unite in a
state of support for our athletes for Tokyo 2020. The
inspiring campaign also aims to motivate the athletes to put their strongest
foot forward for the biggest sporting event in the world and make the nation
proud through the journey to win medals. The film showcases aspiring athletes
in training, inspired by their real-life heroes and past Olympians. The track
is a stylized version of the anthem, ‘Hum Honge Kamyab’. The sentiments of the
nation are echoing - Hindustan dekh raha hai ek hi khwab, Hum Honge Kamyab.
With less than 365
days to go for Tokyo 2020, a specially
customised programming line-up of Olympic Channel content will also be aired on
SONY TEN 1 channels every Friday at 8:00
PM. The content will include India-specific series, which will be aired under
“Hum Honge Kamyab!” and non-India content under “The Olympic Dream”. Under the “Hum Honge Kamyab!” series, the
sports network will air “Land of Legends” that highlights the stories of India’s
medal winning hockey teams followed by other episodes “Can’t Stay Down” about
India’s wrestling akharas, “Foul Play: Dutee” featuring the story of Dutee
Chand’s trials with gender testing policies and “Shakti: India’s Super Women”
featuring Indian female athletes Dipa Karmakar, Deepika Kumari, Sakshi Malik
and Sandhya Shetty who have overcome unmatched obstacles to achieve their
sporting dreams. “The Olympic Dream” programming includes episodic series like
“Unforgettable Olympic Moments”, “The Olympics on the Record”, Olympic
documentaries from Five Rings Films and much more.
SonyLIV will also launch an Olympic Channel
section on their app entirely dedicated to their content featuring 50+ original
series and more than 10 films that includes
“Heroes of the Future”, a chronicle of tomorrow’s budding athletes, “Olympian’s
Tips”, an inroad into the world of coaches and athletes, Gold Medal Entourage”,
“Sports Swap”, and others.
Comments:
Rajesh Kaul, Head – Sports Business and Chief
Revenue Officer, Distribution Sony Pictures Networks India:
“We are proud to be the official broadcasters of
the world’s greatest and most prestigious multi- sporting event, Olympic Games Tokyo 2020. With
less than one year to go, the preparation for Tokyo 2020
is underway for the Indian contingent as well as Sony Pictures Sports Network.
Our endeavor is to let our athletes know that the whole nation is behind them
on their yearlong preparations with our war cry, “Hindustan dekh raha hai ek hi
khwab, Hum Honge Kamyab” stylized around one of the most inspiring anthems. It
is a very proud moment for our network to launch this movement and we are
further supporting it with our year-long programming initiatives that will
bring the inspiring stories of the best Indian and international athletes like
Dipa Karmakar and Sakshi Malik to our viewers.”
The Olympic Games is the world’s largest and most
prestigious sporting event, which sees participation from the best athletes
representing over 200 countries across
sports disciplines. India has participated in the Olympic Games since 1900
and the athletes have won 28 medals at the Summer
Games so far. The Olympic Games Rio 2016 saw participation of
117 Indian athletes across 15
disciplines, with 54 female athletes. Our
decorated athletes, PV Sindhu and Sakshi Malik won medals for India at Rio 2016
with the former’s silver in badminton and the latter’s bronze in wrestling.
Visit https://youtu.be/kt2jVp9dQSE
to watch the Olympic Games Tokyo 2020 anthem, ‘Hum Honge
Kamyab’.
Watch “Land of Legends” exclusively on SONY TEN 1 and
SONY TEN 1 HD on 2nd August 2019 at
8:00PM. Binge on a new series every Tuesday and Friday
only on SonyLIV.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें