Rahul Khanna has lent his voice for in for a brand new video for a campaign to communicate being comfortable in one’s skin. This is an initiative by the apparel brand Cottonworld which is synonymous with comfortable clothing, celebrating its 35th anniversary this year. To make this milestone memorable, the brand has launched a unique video ‘It’s My Nature’, with the voiceover of actor Rahul Khanna. Shot by Gautam Kohli, this new brand film in every true sense epitomizes a celebration of comfortable clothing.
Rahul Khanna was the perfect
representative of an individual to lend a voice to the campaign that speaks
strongly of comfort in one’s own skin. The videos featured individuals who are
living their life on their own terms, on their own rules, and reflect the
promise of the brand of absolute comfort. Featured in the video are students,
MMA fighters, people in the professional and creative world, and creative
artists like dancers and content creators.
Shedding light on this importantly
unique video, actor Rahul Khanna said, “Comfort is deeply rooted in the
foundation of the brand. Their new collection features timeless garments,
characterized for their comfort and versatility, which offer us style in our
daily routines. Their new film titled “It’s my nature” is narrated by me. It’s
a liberating message that states no matter who we are & what we do, to be
comfortable with ourselves. The narrative is compelling & everyone cast in
the film is real, and relatable & staying true to themselves & their
part of the story. Lending my voice to this film & celebrating these unique
individuals was a great experience.”
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