Hotly anticipated musical sensation, Norman Cook
systemically ripped apart audiences as he took center stage at Huda Grounds,
Gurgaon and EZONE Club, Bengaluru to mark his maiden tour in India throughhigh
decibel and illustrious concerts. History got rewritten this summer as this
multi-faceted superstar DJ knownfor the massively successful Big Beach Boutique
bestowed upon his fans with the ultimate euphoric lifestyleexperience.
6thDimension Entertainment Pvt. Ltd. in association with Elements Inc.
presented an epic andstimulating weekend to music lovers who attended the
sold-out Fatboy Slim India Tour. The tour kickstarted withstunning
performances, mind blowing visual stimulations and digital interactions
featuring some of the bestmusicians from around the globe and India.An artist
who was awarded a star on the city of Brighton's Walk of Fame, next to that of
Winston Churchill, FatboySlim walked in with his Zen-like presence and banged
the place out from track one and saved his best compositionsfor the latter half
of the most hysterical night. The tempo of the concert took off with some chill
beats followed by the crowds putting their hands up in the air to rapid fire
sound of bass. The audience charmer played his masterfulset with no downtime
and that was so “giving” to his audience, sending everyone in a seismic wave of
absolute frenzy. Crowds in the VIP lounge were seeing climbing on the bar
stools to get a better view of the artist whilethrobbing crowds in the normal
section were seen breathlessly dancing and screaming relentlessly at
mosteardrum damaging acts of the day. The technical support was simple but
effective with 3D laser lighting,psychedelic visual effects, moving lights,
onstage fireworks and prestige sound and the anything-goes dancingmultiplied
manifold, till the ground shook beneath the feet. The open-air discotheque
truly came alive only whenhe waltzed onto the stage, and spun a set like it was
his last. As the crowd was continually bathed in frantic,colourful 3D laser
lights, his music went from twisted to psychedelic to maniacal bass bombing. He
dropped his favourite numbers like Weapon of Choice, Praise You, The
Rockafeller Skank, Right Here Right Now and ChampionSound. By the end of the
night, the crowd was still chanting his name.Revelers were treated to a
larger-than-life wealth of musical acts creating a national hysteria in the
sub-continentthrough a contemporary music platform. Known to be one of the
world’s most celebrated and legendary dancemusic record producers, he
enthralled the enthusiastic audiences with his dynamic moves and
captivatingcompositions. It was an interesting sight to watch the official
World Cup DJ, with MTV Awards and Brit Awards tohis credit, take music to
another level while he boogied the night away with funk-laden grooves in his
ultra-cooland stylish personna like there’s no tomorrow.Fatboy Slim’s
increasing demand and acclaimed talent has made him one of the most desirable
artists in the worldof electronic dance music which is fats gaining popularity
in India. This is the very first time that he performed inthe country with
exhilarating performances that got temperatures soaring at the well-organized
event. Hedelivered high octane and electrifying full live DJ set performances
comprising of his all-time favourites andchartbuster hits with a focus on a
style of music and DJ-ing that defies genres and stereotypes. He sure did
reignitethe magic he created at global festivals like Glastonbury Festival, Big
Beach Boutique, O2 Wireless Festival,Rockness Festival, Coachella Valley Music
Festival, Good Vibrations Festival, Sziget Festival, V Festival, CoolBritannia
FIFA World Cup Music Festival, Neapolis Festival, Detroit's Electronic Music Festival,
Voodoo MusicExperience and Ultra Music Festival where audiences ran into counts
of more than two lac persons.It was a spectacular sight to watch personalities
from all walks of life letting their hair down at the 120 minute high octane
performance which got rave reviews from audiences post the event. The grand
evening featured powerpacked curtain raiser events by Arjun Vagale and Dualist
Inquiry in Gurgaon and DJ Ivan and Brute Force inBengaluru who kept the
jubilant audiences on their feet throughout the evening. Adding an engaging
element tothe concert were hosts Nikhil Chinapa in Gurgaon and Rohit Barker in
Bengaluru who left the audiences spellbound with their witty dialogues. The
concert was followed by impressive and houseful after parties hosted by DJMash
and Nucleya in Gurgaon and Rohit Barker, DJ Pearl and Nikhil Chinapa in
Bengaluru where crowds refusedto leave hoping to catch a glimpse of the
international music sensation.Speaking on the occasion Mr. Veddant Rathi,
Director, 6th Dimension Entertainment Pvt. Ltd. said, “India has aburgeoning
electronic music scene of its own with the sudden appreciation towards
commercial music in recent times. India is becoming home to many international
artists and we aim to bring world class performersrepresenting different genres
of music to India in the future. Moreover an artist like Fatboy Slim is a dream
cometrue for anyone and people from all over the globe especially travel to his
global festivals to get a taste of what iscalled as the world’s best electronic
dance music experience. This is the once in a lifetime experience we
deliveredvery successfully to all his fans in India.”Being one of the top 50
must see act before you die, multi-million record seller Fatboy Slim stated,
“India was afantastic experience. I loved all my fans and the whole experience
of playing to a crowd of people who understanddance and music and have it
running in their very bloodline is just insane. But I have to say, the setup
was stellar.For the Indian fans, you have to know what exactly they’d like to
hear, to draw them in. I’m glad there was amplesupport tonight. The vibes were
perfect I am looking forward to the next trip, till then keep it
musical.”Adding on, Mr. Gurpreet Singh, General Manager Marketing, United
Breweries Limited said, “Kingfisher Livewirehas been associated with the best
of artists to bring to the Indian audience an experience unparalled. The
propertybrings together the crème la crème of the music industry on a single
platform with an aim to inspire audiencesthrough one unified language - music.
Kingfisher Livewire is proud to be associated with the Fatboy Slim tour,
anamalgamation of world class music and the best of the beer to give people the
ultimate clubbing experience”.
Mr. Mehul Choksi, Chairman & Managing Director,
Gitanjali Group, explained, “In the world of jewellery, Gitanjaliis a path
breaker having participated in and developed live experiential events to build
bonds with its consumers forover a decade now. From fashion ramps to the race
courses, from popular sports like T20 crickets to motor racing,from Bollywood
nights to socially relevant causes, Gitanjali has been present at a range of
events associated withthe hi-life. Its association with Fatboy Slim concert was
only a natural extension. Gitanjali has always beenassociated with not only
lifestyle events but also musical nights of all genres. This time, Gitanjali
group, has tiedwith celebrated beach artist, official World Cup DJand legendary
dance music superstar, Fatboy Slim, and is all setto enthrall Indian
audiences.”Lastly leading festival director, Mr. Nikhil Chinapa who is known as
the master of EDM in India opined, "Dancemusic has a huge market worldwide
and I'm glad to see a legendary artist like Fatboy Slim finally coming to
India.Fatboy Slim's India tour will further the cause of dance music in the
sub-continent and will generate a shift of the genre from niche to mass. A lot
of my friends attended the concert and gave me fabulous reviews. I feel
privilegedto be associated with his first ever tour."Fatboy Slim seems to
be getting better after every performance. Born in 1963 which makes him the
mature age of49, the father of dirty break beats just continues to grow with
the electronic music industry. The artist received awell-deserved encore
etching a permanent EDM-magnificent memory in every reveler’s soul. But boy did
he make a hell of an introduction! His heavy trance and trippy house basslines
left the fans hypnotized and breaking into fitsof wild dance. We wouldn’t be
surprised if he makes more visits to India—on demand! Such a fantastic
entertainer deserves such heavenly praise!The Indian edition of Fatboy Slim
India Tour was brought to the country by 6thDimension Entertainment Pvt. Ltd.
inassociation with Elements Inc. and supported by Submerge and 3rd Rock
Entertainment. Sponsors includedKingfisher Livewire, Gitanjali Morellato Time,
VH1 and MTV
