“Seekhna band, toh jeetna band’ ”

The most awaited game show ’Kaun Banega Crorepati’ is back again with a new crusade

The big daddy of non-fiction/reality television ‘Kaun Banega Crorepati’ back on tube

“Live as if you were to die tomorrow. Learn as if you were to live forever.” said Mahatma Gandhi. To see is to learn, to read is to learn, to experience is learn, to learn is to learn. Learning is eternal. As we grow, learning becomes an integral part and parcel of our life. Centralizing the thought that learning is of utmost importance in order to have a winning edge.

With the promos going on air, Sony Entertainment television embarks a journey of yet another fresh and revolutionizing  campaign for 2013 as ‘Seekhna band, toh jeetna band’ for India’s biggest quiz reality game show ‘Kaun Banega Crorepati’.

The channels belief is / The channel believes that hunger for learning is unfathomable and never-ending; in fact the thirst to acquire knowledge is best when it is forever growing. The campaign sheds light on the paramount importance of diligent learning in today’s day and age, where competing minds and advancing technologies continuously expand the realms of human understating.

Speaking about the campaign, Indispensability of learning, Gaurav Seth, Senior Vice President and Marketing Head, SET, says, “KBC has always been more than just a game show for the country/nation. With the previous seasons souring new heights, the essence was to connect with the audience and yet bring out a new relatable dimension. The format of the show encourages learning and the campaign fit in perfectly. ”

The much talked about campaign last year “Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai” (power of knowledge – a great leveler in our society) was highly appreciated. To take the thought ahead and shifting gears to the fact that learning is an inevitable phenomenon which one shouldn’t escape. In the fast moving pace of this world it is mandatory for each one to be well-informed to forge ahead. SET brings to light that all professions are an ocean of learning, provided they are taken as a stepping stone towards becoming a winning individual/strong personality.

Ashwiny Iyer Tiwari, Executive Creative Director, Leo Burnett said, “The insight came from a simple fact that when we fail to learn we fail to grow and life stops there itself. This is true to our country, which is also taking massive steps towards development. We wanted to emphasize through an entertaining campaign idea on how crucial it has become for one to keep learning the ever-changing tricks of his or her chosen life path.”

The campaign for this year adopts a renewed outlook towards knowledge, elevating it as a tool which is impetus to keep sharp only through diligent learning. The characters from different streams of profession will be shown going through their daily rigmarole eventually failing when it utmost matters, culminating to the campaign thought; to keep winning you got to keep learning. The four distinct stories of individuals whose once probably successful careers spiraled towards ridicule and failure, as they chose to overlook the need to keep learning. Their tales serve as allegories that highlight the importance of diligent learning in one’s life, with Mr. Amitabh Bachchan coming in to drive home the final message.

The vision extends to a 360 degree campaign of radio, print, OOH and online components capitalizing on human inquisitiveness. The viewers would be bombarded with questions on interesting life-facts, invigorating their curiosity and their urge to learn something new each day, encouraging diligent learning.

Directed by Amit Sharma from Chrome pictures, the four highly entertaining films are assured to keep viewers glued to their television sets.

Anupriya Shetty, xyz from abc further adds “The proposition holds true in today's time as we constantly need to keep ourselves updated. It is no coincidence that the same need is an integral part of finding success on the show.”

Every day is a day of learning; each moment is an opportunity to grow, eventually inching towards victory. KBC 2013 reflects upon the fact that to stop learning in such a dynamic scenario would be nothing short of embracing failure. This message is clearly resonating through the campaign tagline- ‘Seekhna band, toh jeetna band’ (Stop learning, and you stop winning).

The ladies are back!! Season 4 of the hit show “Hot in Cleveland” unveils on Monday, August 5, 2013 at 10.00pm, exclusively on Comedy Central~

This American sitcom chronicles around the lives of three past-their-prime entertainment industry veterans from Los Angeles, Melanie, Joy and Victoria who find solace in Cleveland.

The end of third season saw an unidentified baby left on the door steps of the ladies’ apartment which leads to chaos. Moving on, the new season starts with revealing the baby’s identity. On the other hand, Elka is frustrated with Pierre's lack of interest in her and plots a rather drastic move by wooing his brother, Etienne. Melanie gets a new job in a PR firm, which lands her in a love triangle between her boss Chloe and her boss's ex-husband Alec. Victoria gets a part in a Woody Allen movie, but is frustrated because she receives her script lines one at a time. The season starts with a big bang question…whose baby is it?

~ If you already know, Great! But if you don’t then tune in to “Hot in Cleveland” starting August 5,  2013, Monday - Thursday at 10.00pm exclusively on Comedy Central ~

Ayushmann Khurrana turns AD for Madras Cafe

Ayushmann Khurrana recently turned assistant director for Viacom 18 Motion Pictures,JA Entertainment and Rising Sun Films’ Madras Cafe.The actor traveled to Cochi for ten days to assist director Shoojit Sircar on a crucial dramatic scene between John Abraham and Siddharth Basu and a few others.

Though Ayushmann was keen on assisting the director through the entire schedule,his professional commitments didn't permit him to.However as soon as his calendar opened up ,he caught the next flight to Cochi to assist Shoojit on the political thriller.

Says Shoojit Sircar, “Ayushmann had told me during Vicky Donor that if the film tanked and he didn’t get any work thereafter,he would assist me.But the film worked and he became a star.However,to get a better hang of direction,he did join us for a few days on the sets of Madras Cafe and proved to be a talented assistant”.

Says Ayushmann Khurana, “I wish I could be there for all 40 days of the Madras Cafe shoot. Shoojit has a fabulous set up .It was fascinating to see actors from a different point of view.I hope this experience results in making me a better actor.”

Presented by Viacom 18 Motion Pictures and  JA Entertainment and produced by Rising Sun Films and JA Entertainment , Madras Cafe ,directed by Shoojit Sircar is scheduled to release 23rd August 2013.

Star cast of Film “B.A. Pass” attended the Press conference in New Delhi

All star cast of the hot film “B.A. Pass” attended the press conference at Delite Cinema, Delhi. Chak de’s vamp Bindiya, “Shilpa Shukla” with their co-stars Shadab Kamal & Dibyendu Bhattacharya were present in the conference with director Ajay Bahl.

Though the Film hasn’t released in India yet but already taken all the attention of the audience.  A film Like “B.A. Pass” is one those films which rarely made on such bold issue. The Story of the film is taken from a film based on short story, “The Railway Aunty” by Mohan Sikka but this film is obviously directed very differently by the Director Ajay Bahl.

Actor Shilpa Shukla is playing the lead in the film. Shilpa is one of those actors who does ‘out-of-league’ films and has always chosen films on the basis of strong script. “B.A. Pass” is her sixth film and she will be seen in a very bold avtar opposite to debutante Shadab Kamal.  Dev D fame Dibyendu  bhattacharya who played the role of “Chunni”  is also playing the important and different role in the film.

The film was screened at the 2012 Osian's Cinefan Festival of Asian and Arab Cinema in Delhi, At the Festival, the film won the Best Film Award n 'Indian competition' section, while debutante Shadab Kamal won the Best Actor award. Later at the 2012 Montreal World Film Festival, the film was part of the 'First Films World Competition',where it was nominated for the Golden Zenith for the Best First Fiction Feature Film. In January 2013, at the first South Asian Film Festival held in Paris it won The Prix Du Public (voted best film by the French Audience)

This much awaited hot film “B.A. Pass” will release on 2^nd August in India.

Tahira Kochar & Akash Chopra promoted their film " Rabba Main Kya Karoon" in New Delhi

Femina Miss India finalist Tahira Kochar & Grandson of Ramanand Sagar, Akash Chopra attended the press conference and promoted their first upcoming hindi film "Rabba Main Kya Karu" at PVR Plaza, canaught Place, New Delhi. Both the Actors is doing debut in the film.
Akash didn't look nervous but was friendly with media at the conference. Both the actors were excited and because the film is romantic comedy, so, they hope the film will get success on Box Office.
Model turned Actor Tahira Kochar is playing female lead in the film with versatile actors Arshad Warsi, Paresh Rawal and debutante Akash  Chopra. Producer Moti Sagar is launching Akash with this film.
Both the debutantes are very much happy as they have got chance to work with some very talented actors of bollywood like Arshad Warsi and Paresh Rawal in the very beginning of their filmy carrier.
The film "Rabba Main Kya Karu" is a Hindi Romantic Comedy film directed by Amrit sagar Chopra and produced by Moti Sagar. The film will release on August 2^nd , 2013