Narmada Ahuja at Vogue Beauty Awards 2013

Sita Films & TV Productions 'Rabba Main Kya Karoon' is released this Friday 2nd August!

The premiere show witnessed the lead cast,arshad warsi etc Producer Rakesh dang exchanged pleasantries along moti sagar with all guests present,vishal Jain CEO and Rachana from Sita films ably supported the premiere 

Rakesh Dang, proud Chairperson of Sita Films & TV Productions celebrates the huge response he has been receiving from our industry 'Rabba Main Kya Karoon' being the maiden Venture. 

Proudly being the presenters of the upcoming Shri Moti Sagar producer film, Rabba Main Kya Karoon starring Arshad Warsi, Paresh Rawal & other top notch artists, Mr. Rakesh Dang addressed the media along with Mr. Amrit Sagar & Moti Sagar at PVR celebrating the maiden venture of Sita Films & TV Productions. 

Sita Films & TV Productions, a 200 Cr Entertainment conglomerate with some of the most memorable & acclaimed projects to its credit marks its foray into the Motion Pictures Industry with one of the most anticipated releases of 2013 “Rabba Main Kya Karoon”. 

With the belief that ‘Content is the Head’ , Rakesh Dang, Chairman, Sita Film & TV Productions says that ‘One has to be so good that no one can ignore you’. 

The Dang Family owned production house  was set up in 2010 & headed by the visionary Mr. Rakesh Dang who is hell bent on replicating his success formula of “Quantity of Quality” from his other business interests into the Entertainment business too. After having produced some acclaimed & intelligent pieces of work for some of the top notch broadcasters like Muhafiz, Goonj, Pollywood Hungama, Swaraj, and Lamhe & Laajawab, Sita Films & TV Productions is all geared up to change the landscape of the motion picture industry too. 

A Chartered Accountant by profession/education & a writer following his passion, Rakesh Dang has conceptualized various TV Serials & promises to produce innovative & unique concepts across a wide range of genre, from love stories to mythological, from game shows to reality shows, & all with a new, disruptive yet fresh appeal. Sita Film & TV Productions is also putting a business plan to venture into Documentary & Short Films as well.

“It Rains ‘Concept’ & ‘Quality’ all the time” at Sita Films & TV Productions; Mr. Dang explains importance of the same, “The basic script which I call the ‘SOUL’ needs to be dressed properly in order to look beautiful & attractive & further supplemented with best quality direction & best use of new age production techniques.”

 Mr. Rakesh Dang finally signs off with the message, “Long story short, it will rain ‘Content & Quality’ , we will give an experience to remember to all our viewers.”

SHUDDH DESI SONG “GULABI” OUT NOW

Sushant Singh Rajput introduced YRF’s Shuddh Desi debutant Vaani Kapoor at a launch event earlier today where they also unveiled their shuddh desi song, GULABI, from their upcoming film SHUDDH DESI ROMANCE.

Music: Sachin-Jigar

Lyrics: Jaideep Sahni

Singers: Jigar Saraiya & Priya Saraiya

Choreographer: Brinda

Catch Raghu (Sushant Singh Rajput) and Tara (Vaani Kapoor), in this very enjoyable, charming and ‘gulabi’ number from YRF’s Shuddh Desi Romance on YRF’s YouTube channel http://youtu.be/Ll-LluZrNqw and you’ll soon be seeing the world through ‘gulabi’ tinted glasses! 

Shuddh Desi Romance is the journey of three restless young people who junk the society's syllabus for finding love and decide to follow their heart. When their lives crisscross, their beliefs get challenged, and their loves, tested.

 From the director of Band Baaja Baaraat and the writer of Chak De! India, comes a very real love story about the hair raising minefield between love, attraction and commitment.  

Starring in this classy, candid look at the affairs of the heart in today’s desi heartland are the endearing Rishi Kapoor, exceptionally talented Sushant Singh Rajput, and the versatile Parineeti Chopra, along with debutant Vaani Kapoor. 

SHUDDH DESI ROMANCE is directed by Maneesh Sharma, written by Jaideep Sahni, and produced by Aditya Chopra. 

SHUDDH DESI ROMANCE — a romantic comedy that finally tells it like it is, releases worldwide on 6^th September 2013.

“Seekhna band, toh jeetna band’ ”

The most awaited game show ’Kaun Banega Crorepati’ is back again with a new crusade

The big daddy of non-fiction/reality television ‘Kaun Banega Crorepati’ back on tube

“Live as if you were to die tomorrow. Learn as if you were to live forever.” said Mahatma Gandhi. To see is to learn, to read is to learn, to experience is learn, to learn is to learn. Learning is eternal. As we grow, learning becomes an integral part and parcel of our life. Centralizing the thought that learning is of utmost importance in order to have a winning edge.

With the promos going on air, Sony Entertainment television embarks a journey of yet another fresh and revolutionizing  campaign for 2013 as ‘Seekhna band, toh jeetna band’ for India’s biggest quiz reality game show ‘Kaun Banega Crorepati’.

The channels belief is / The channel believes that hunger for learning is unfathomable and never-ending; in fact the thirst to acquire knowledge is best when it is forever growing. The campaign sheds light on the paramount importance of diligent learning in today’s day and age, where competing minds and advancing technologies continuously expand the realms of human understating.

Speaking about the campaign, Indispensability of learning, Gaurav Seth, Senior Vice President and Marketing Head, SET, says, “KBC has always been more than just a game show for the country/nation. With the previous seasons souring new heights, the essence was to connect with the audience and yet bring out a new relatable dimension. The format of the show encourages learning and the campaign fit in perfectly. ”

The much talked about campaign last year “Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai” (power of knowledge – a great leveler in our society) was highly appreciated. To take the thought ahead and shifting gears to the fact that learning is an inevitable phenomenon which one shouldn’t escape. In the fast moving pace of this world it is mandatory for each one to be well-informed to forge ahead. SET brings to light that all professions are an ocean of learning, provided they are taken as a stepping stone towards becoming a winning individual/strong personality.

Ashwiny Iyer Tiwari, Executive Creative Director, Leo Burnett said, “The insight came from a simple fact that when we fail to learn we fail to grow and life stops there itself. This is true to our country, which is also taking massive steps towards development. We wanted to emphasize through an entertaining campaign idea on how crucial it has become for one to keep learning the ever-changing tricks of his or her chosen life path.”

The campaign for this year adopts a renewed outlook towards knowledge, elevating it as a tool which is impetus to keep sharp only through diligent learning. The characters from different streams of profession will be shown going through their daily rigmarole eventually failing when it utmost matters, culminating to the campaign thought; to keep winning you got to keep learning. The four distinct stories of individuals whose once probably successful careers spiraled towards ridicule and failure, as they chose to overlook the need to keep learning. Their tales serve as allegories that highlight the importance of diligent learning in one’s life, with Mr. Amitabh Bachchan coming in to drive home the final message.

The vision extends to a 360 degree campaign of radio, print, OOH and online components capitalizing on human inquisitiveness. The viewers would be bombarded with questions on interesting life-facts, invigorating their curiosity and their urge to learn something new each day, encouraging diligent learning.

Directed by Amit Sharma from Chrome pictures, the four highly entertaining films are assured to keep viewers glued to their television sets.

Anupriya Shetty, xyz from abc further adds “The proposition holds true in today's time as we constantly need to keep ourselves updated. It is no coincidence that the same need is an integral part of finding success on the show.”

Every day is a day of learning; each moment is an opportunity to grow, eventually inching towards victory. KBC 2013 reflects upon the fact that to stop learning in such a dynamic scenario would be nothing short of embracing failure. This message is clearly resonating through the campaign tagline- ‘Seekhna band, toh jeetna band’ (Stop learning, and you stop winning).

The ladies are back!! Season 4 of the hit show “Hot in Cleveland” unveils on Monday, August 5, 2013 at 10.00pm, exclusively on Comedy Central~

This American sitcom chronicles around the lives of three past-their-prime entertainment industry veterans from Los Angeles, Melanie, Joy and Victoria who find solace in Cleveland.

The end of third season saw an unidentified baby left on the door steps of the ladies’ apartment which leads to chaos. Moving on, the new season starts with revealing the baby’s identity. On the other hand, Elka is frustrated with Pierre's lack of interest in her and plots a rather drastic move by wooing his brother, Etienne. Melanie gets a new job in a PR firm, which lands her in a love triangle between her boss Chloe and her boss's ex-husband Alec. Victoria gets a part in a Woody Allen movie, but is frustrated because she receives her script lines one at a time. The season starts with a big bang question…whose baby is it?

~ If you already know, Great! But if you don’t then tune in to “Hot in Cleveland” starting August 5,  2013, Monday - Thursday at 10.00pm exclusively on Comedy Central ~