इलिजिय्म -सिर्फ एक पॉपकॉर्न मनोरंजन नहीं है- निर्देशक नील ब्लोम

"इलिजिय्म" के निर्देशक नील ब्लोम का मानना है की - "यह फिल्म सिर्फ एक पॉपकॉर्न मनोरंजन नहीं है बल्कि इसमें मनोरंजन के साथ ही एक सामाजिक सन्देश भी है। जिसमें दर्शकों को मनोरंजन के साथ एक उपयुक्त कहानी भी देखने को मिलेगी। इस तरह यह सिर्फ शुद्ध पॉपकॉर्न मूवी नहीं है।"

"इलिजिय्म" फिल्म की शुरुआत होती है वर्ष २१५९ ई. से. जहाँ दो वर्गों में लोग बंटे होंगे - एक बहुत धनी और एक गरीब वर्ग। धनी वर्ग वालों ने अपने लिए इलिजिय्म नामक एक स्वच्छ और साफ़-सुथरा अन्तरिक्ष स्टेशन बनाया है जिसकी लीडर होगी सचिव देलाकोर्ट (जोडी फोस्टर)। दूसरी तरफ जो गरीब वर्ग है वह अधिक आबादी वाला तहस-नहस हो चुकी पृथ्वी पर जिन्दा रहने की लड़ाई में एक दूसरे को ही मारने में लगे है।

 इन दो वर्गों को समान स्तर पर लाने की संभावना के साथ पृथ्वी  पर रहने वाला एक आम आदमी (मैट दमोन) एक खतरनाक मिशन के अंतर्गत इलिजिय्म पर जाने का प्लान बनाता है जिसे ना सिर्फ उसकी बल्कि पृथ्वी पर रहने वाली लाखों लोगों की जाने बच सकती है। 

इस फिल्म को वास्तविकता का रूप देने के लिए काबिल तकनीशियनों  का इस्तमाल किया है नील ने। चाहे वो तहस-नहस हो चुकी पृथ्वी का दृश्य हो या अन्य कोई एक्शन दृश्य, नील कहते है - "मुझे जितना मज़ा एक्शन सीन करने में आता है,  उतना ही मज़ा गंभीर विषयों पर फिल्में बनाने में आता है।"  

इसीलिए सोनी पिक्चर्स की फिल्म "इलिजिय्म" को भी उन्होंने एक्शन, थ्रिलर व साइंस फिक्शन शैली का बनाया है। एक्शन फ़िल्में बनाने में नील को महारत हासिल है  क्योंकि उनकी पहली फिल्म "डिस्ट्रिक्ट 9" जो २००९ में रिलीज़ हुई थी वो भी एक्शन-थ्रिलर थी और काफ़ी लोकप्रिय भी हुई थी।  

"इलिजिय्म" भी पूरी दुनिया में रिलीज़ के बाद लोगों की वाह - वाही लूट रही है और बॉक्स ऑफिस पर  अरबों रूपये कमा चुकी है और अब इंडिया में हिंदी और अंग्रेजी दोनों भाषाओ में २७ सितम्बर २०१३ को रिलीज़ होगी। 

Maharashtra to attract tourists from North India

 

Opens tourist information centre and conducts a road-show for tour operators in

In a most aggressive marketing plan, Maharashtra Tourism Development Corporation (MTDC) has kick started its mission to attract tourists from North Indian states by opening its tourist information centre in this part of the country. Maharashtra Tourism aims to cover 10 prominent cities of India to promote tourist destinations of Maharashtra having already opened a tourist information centre in Hyderabad recently.

Starting with its marketing campaign in Delhi on Friday, Maharashtra Tourism is all set to attract the tourists from Delhi and surrounding states by setting up Tourist Information Centre at Hotel Janpath.

Shri Chhagan Bhujbal, Honorable Minister of Tourism, Government of Maharashtra, said, “We already attract maximum foreign tourists and now we are also focusing on attracting domestic tourists in large numbers. Maharashtra has everything in terms of tourist destinations. It is an unlimited resource for beach lovers, adventure sport lovers, honeymoon travelers, pilgrimages and sites of historical importance and for nature lovers. Maharashtra is one of the most developed States of India with a large class of educated and affluent society.”

Maharashtra is always known for its rich culture, art and festivals. The State is blessed with the world famous World Heritage Sites like the caves of Ajanta-Ellora, 720km long coastline, pilgrimages like Shirdi-Saibaba, Entertainment Capital - Mumbai, Buddhist Pagoda at Gorai (Mumbai), hill stations like Mahabaleshwar-Panchgani and Matheran, wildlife sanctuaries of Tadoba-Pench and India’s wine capital-Nashik.

Dr. Jagdish Patil, Managing Director, MTDC, said, “MTDC has been taking several progressive steps to encourage tourism in Maharashtra. Along with this facility in Delhi, we are also hosting a road-show for the tour operators to promote Maharashtra as a preferred tourist destination. It will be an interactive session with the tour operators about how best we can improve the number of tourists visiting from North India to Maharashtra.” Apart from Delhi, MTDC is planning to unveil their tourist offices in Lucknow and Tirupati in the near future.

The information pertaining to all destinations and tourist information will be available at the new office of MTDC which will become one point source of information for the tourist enthusiasts from North India and tour operators.

Lemon Salon grand launch of Bandra branch a celeb affair

A Beauty Launch... Lemon Salon now in Bandra

Faisal& Annie Deshmukh; proud owners of the chain of Beauty Salon ‘Lemon’ spread its branch in the plush areas of Bandra, the opening was a grand affair with celebrities walking in the salon getting their beauty treatments.

While Faisal & Annie played the perfect host at the grand opening of the Salon, The Salon located at the buzzing linking road in Bandra was beautifully decorated with varied flowers & carnations creating a fantastic & mellow ambience, perfect for a beauty salon.

The salon was visited by Shama Sikander who enjoyed her pedicure, Terrence Lewis came to congratulate the duo at the launch & interacted with the staff, Tanya Mallik got herself manicure while Designer Amy Billimoria thoroughly enjoyed the head massage. Roma Navani walked in & got her hair styled.

Joint Additional Commissioner Mr. Ravi Gaikwad made an appearance at the Salon wishing the duo luck for their venture.

Annie& Faisal color co-ordinated both wearing shades of blue playing the perfect hosts for the evening.

The Salon that was open for all interested many onlookers who came in & booked appointments for their beauty treatments.

      Lemon Salon the name is synonymous today with beauty care and hair styling in Mumbai. With numerous salons dotting the busiest areas in Mumbai, Lemon Salon is acknowledged as the most happening chain of beauty care centers in Mumbai. Started about years back, Lemon Salon has grown today to be acknowledged as the industry leader and trend setter for its innovations and uniquely successful operation and service formats. Moreover Lemon salon has created and perfected a franchise system which has proved to be a successful business model, spelling a win-win situation to all partners.
Faisal Deshmukh, the owner of 5 Successful Salon Chains proudly launches yet another Lemon Salon branch in the plush areas of Mumbai; Bandra. Further talking about the Salon he mentions, “Unisex salon is a concept popularized by Lemon Salon and has today become the fastest growing salon chain in the city. We bring to you a bouquet of services that pampers you to remain worry free about your looks. We have made effortless beauty care a reality for anybody who has walked into our salon. The equipment and products we use are of premium quality and the beauty care specialists are the experts in the industry. Setting trends in beauty care and styling is possible only with rich experience, professionalism and courteous service. We abide by these.”
Annie Deshmukh talking about the unique services, “The services include Hair Styling, Skin Care & Make up.”

Shradha Sharma sees Mr. Narendra Modi as our next PM

A person has many folds and so our celebrity Shraddha Sharma has. She is not only into acting but also works for social cause. She is working actively for cancer patients & neglected street children with Global vision NGO.

Though very less people or celebs like Indian politics and talk about it, but Shradha Sharma is among few of them who have her own views about politics. When a journalist asked her about her views, she says, “See, I am not a part of any political group but if you ask me my favourite politician in our present political scenario, then I would definitely take the name of Mr. Narendra Modi. He has all the capabilities and qualifications to become the representative of our nation.”

“As we can see the example of his own state Gujarat, the work done by him is commendable. I, as an Individual want Mr. Narendra Modi to become our next prime minister. A Leader like “him”, is what our generation needs to make our nation a better place to live in”, she added.

SONY MAX presents- 'NO TALKIES'

SONY MAX says ‘Samajhdaar Ko Ishaara hi Kaafi Hai’

SONY MAX, the premium Hindi movies and special events channel has always managed to captivate its audience with its appealing and innovative campaigns and activations. This time MAX is all set to reach out and enthrall a completely different set of audience through a unique engaging idea with a Bollywood twist called ‘No Talkies’. This extraordinary and first of its kind property is specially designed to appeal to media agencies across Mumbai, Delhi and Bangalore.

‘No Talkies’ is a fun concept wherein registered teams from the media agencies will play ‘Dumb Charades’ on Bollywood films using hand motifs to emote and communicate with each other. To register for this event, the participants will have to visit the microsite of the event on notalkies.sonymax.tv and fill up the registration form. A team comprising of three deewanas can participate. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game.

The city rounds of the activity will take place in Delhi on 18^th September, followed by Bangalore on the 19^th and will close with Mumbai on 25^th September. A total of five shortlisted teams – two from Delhi, one from Bangalore and two from Mumbai will battle it out in the finale scheduled in Mumbai on 1^st October at Blue Frog. The finale will have a Bollywood theme with different rounds, all with a twist. To amplify all the fun and frolic, the finale will be hosted by the witty and charismatic VJ, actor and presenter Gaurav Kapoor.

To create visibility and buzz amongst the media agencies, MAX will be putting up a round of posters, tent cards, desktop pop ups and standees throughout the agencies. To amplify noise around the activity customized hoardings for a few key agencies will be placed right outside their office. MAX is also in the process of planning to do a special activity within the agencies to further boost the response for participation.

Commenting on this Vaishali Sharma, VP Marketing, MAX says, “At MAX we recognize that the passion for Hindi movies percolates to almost everyone and ‘NO TALKIES’ is an initiative specially designed to bring out this very deewangi. Aimed at all the media agencies across Mumbai, Delhi and Bangalore, this activity has been conceptualized to draw in the movie buffs who have a little bit of movies madness embedded in their daily lives. ‘NO TALKIES’ is bound to be an epic battle of the movie lovers to prove their mettle as the ultimate Hindi Movie fan.”

Talking about this initiative Rohit Gupta, President says “We share a very special relationship with media agencies who have always supported us. ‘NO TALKIES’ is an initiative to bring agencies together to feel the magic of movies as we do. It is a fabulous opportunity for the numerous media agencies to gather under one roof to enjoy, fraternize and discover a little of bit deewangi in one another.” 

MAX invites all the enthusiastic employees from agencies to take part in a delightful experience created especially for them!