Film Udyog Se

सोमवार, 30 सितंबर 2013

Center Fresh presents “Gum charades”

Center Fresh, with its ‘Zubaan Pe Rakhe Lagaam’ proposition, is known to zip up people who have a tendency to speak at wrong time. After a series of very successful advertising executions on television and radio, Center Fresh has recently launched a digital campaign called “Gum Charades”. Inspired by a popular guessing game, it is a perfect integration for the brand.

To translate the real experience of playing dumb charades to the digital medium a microsite has been created: www.centerfresh.in/gumcharades.The rules of the game are simple- the host enacting the movie ofcourse is not allowed to say anything. In other words, she must put a lagaam on her zubaan and the user has to guess the right movie. Lesser the time you take, higher is the score you get.

To popularize the concept of Gum charades and drive traffic to the microsite, the brand has tied up with TV channels like 9XM, Channel V, Mtunes and Zoom for content integration and will also be airing radio spots on popular radio stations in Delhi, Mumbai and Pune.

Commenting on the campaign, Mandar Keskar, Category head- Gums, Perfetti Van Melle India, said “Most digital initiatives today are adapted from television campaigns. With the growing relevance of digital as a medium especially amongst youth (our core TG), we realized that it’s important to customize brand content for this medium rather than adapt it. Gum Charades, is one such initiative in this direction. As far as the concept is concerned, it’s rare to find a popular game with a natural brand fit; we have been quite lucky in this aspect.”

“We wanted an idea which was platform agnostic for Center fresh,” says V. Narayanan, General Manager, Maxus Delhi, the media agency behind this idea. “The concept of Gum Charades resonates seamlessly with the brand proposition, which consumers are willing to share across their social networks for its unique entertainment quotient.”

Abhijit Avasthi, National Creative Director, Ogilvy & Mather, the creative agency that handles the brand- said, “Center Fresh is a youth driven brand and is in the process of establishing itself in the digital sphere. Through Gum Charades, Center Fresh is revamping a popular game and adding a digital twist to it. We hope this game will be a hit among 15 to 24 year olds.”

So where all can you play the game?

Apart from the microsite (www.centerfresh.in/gumcharades), the game can also be played on Facebook where an app has been created and on mobile platforms like Rocketalk and Vuclip.

The Coffin Maker, is all set for an Italian premiere at the 13th River to River Florence Indian Film Festival

The Coffin Maker, is all set for an Italian premiere at the 13th River to River Florence Indian Film Festival — the only festival in Italy that’s totally devoted to films from and about India.The film will be screened first at the Florence Fest that takes off on November 22, 2013 and in a new highlight will also visit Rome between November 29 and December 1, 2013. Directed by debutante Veena Bakshi, it will be competing in the feature film section for the River to River Bitebay Audience Award.

COFFIN MAKER is a life changing film. It represents cinema that inspires! Set against the authentic and seductive spirit of a Goan Village, CoffinMaker is a poignant tale about a reluctant Coffin Maker who learns about life from a very unusual and mysterious source.

COFFIN MAKER is produced by Bharat & Ambika Vijan’s Shree Narayan Studio Pvt. Ltd. and directed by Veena Bakshi. The post production of the film is complete and ready to release soon.

COFFIN MAKER exemplifies the genius and the exceptional talent of Nasseruddin yet again. Randeep Hooda looking very dapper and handsome,more like a charming Hollywood hero, in the best performance of his life with his real life mentor Nassersaab. It’s a constant battle of wits between the two protagonists in a mental game that transports the
inspirational film to a very different level. Ratna Pathak Shah plays Nasseruddin’s catholic wife Isabella that will surely charm the audience yet again.

Coffin Maker is a film that every Indian, be it professionals,Parents, Schools should watch as it has the gravity, Charm, humour and a soul that celebrates the magic, called life.
Besides the high concept content that attracted Nasseruddin and Randeep Hooda, every single character in the film is real as Ratna Pathak Shah as Isabella, Benjamin Gilani, Amit Sial, Mahabanoo Mody-Kotwal, Shilpa Shukla have substantially contributed in the excellence of its execution, under the direction and vision of Veena Bakshi.

Says Producer Bharat Vijan, Shree Narayan Studio “ I am just so overwhelmed to have Nassersaab in my debut film as a producer in Bollywood and such a brilliant cast of Randeep, Ratna,Benjamin, Amit,Mahabanoo. Coffin Maker is captivating and elevating cinema with the beauty of hope, love and the human spirit set against the Goan
background. It is a part of Entertaining cinema that inspires, and I genuinely hope that all Indians will watch it and get inspired. It will make Indian cinema proud in the world stage. Even the music of Bapi-Tutul and songs by Hema Sardesai captures the essence and the sunshine spirit of Goa.Coffin Maker represents the blueprint of dealing with life in an entertaining way. Watch it!”

देस-परदेस में दिखेगी धर्मेंद्र की दबंगई

हिंदी में जैसी करनी वैसी भरनी,स्वर्ग यहाँ नरक यहाँ,छोटे सरकार और "सुनोससुर जी" सहित दर्जनों हिट फिल्म बना चुके नामचीन निर्देशक विमल कुमार अबअपनी पहली भोजपुरी फिल्म "देश परदेश" के साथ भोजपुरिया मैदान में उतर रहेहैं।इसके साथ ही धरम पाजी भी पहली बार भोजपुरी के दर्शकों से रु-ब-रुहोंगे।"देश -परदेश"एक सोशल फैमिली ड्रामा है जिसमे धरम पाजी और रतिअग्निहोत्री के आलावा पवनसिंह,मोनालिसा,संजय पाण्डेय ,प्रतिभा पाण्डेयऔर दीपक दुबे भी मौजूद हैं।मनोज द्वेदी इस फिल्म में मेहमान कलाकार केतौर पर नज़र आयेंगे।बकौल विमल कुमार -भोजपुरी फिल्मों की एक लम्बी औरसमृद्ध परंपरा रही है ."यहाँ गंगा मैया तोहरे पियरी चढ़ैबो" ,"गंगा किनारेमोरा गाँव" और 'नदिया के पार" जैसी कालजयी फ़िल्में बन चुकी

है,लेकिन बीचमें ये परंपरा अधोमुखी होती चली गयी।मैंने देश -परदेश से उसी परंपरा कोपुनर्जीवित करने का वीडा उठाया है।फिल्म में धरम पाजी की मौजूदगी को लेकरविमल कुमार का कहना है कि धरम पाजी पूरे हिंदुस्तान के चहेते हैं।खासकरउत्तर भारत में उनकी एक बड़ी फैन फ़ोलोइङ्ग है,जब मैंने उनके सामने इसफिल्म का प्रस्ताव रखा तो उन्होने सहर्ष अपनी स्वीकृति दे दी।इस फिल्ममें पवन सिंह धरम जी के बेटे के रोल में हैं .उनके साथ काम करने के अनुभवको लेकर पवन सिंह का कहना है की शूटिंग के दौरान धरम पाजी ने अपने सगेबेटे की तरह प्यार दिया और मेरी खूब हौसला आफजाई की।उनके साथ काम करना मेरी जिंदगी का सबसे यादगार अनुभव है",देश -परदेश" की शूटिंग पूरी हो चुकी है,

Mr Santiago Corrada and IIFA officials met with Salman Khan and Sohail Khan

The International Indian Film Academy (IIFA) announced earlier this year that fans of Indian Cinema could expect the 15^th IIFA Celebrations to make it IIFA’s American debut in Tampa Bay, Florida in June 2014.

This week, key delegates from Visit Tampa Bay, including Mr Santiago Corrada – President and Chief Executive Officer of Visit Tampa Bay travelled to Mumbai and New Delhi to forge crucial ties before the big Weekend in June. Mr. Corrada and IIFA officials discussed a number of details ahead of IIFA’s American debut, anticipating all of the special arrangements that will need to be addressed to host India’s most celebrated business leaders and Bollywood’s A-list. Earlier this week, Corrada met with celebrated film stars, Salman Khan, Anil Kapoor, Sohail Khan and music sensation, Sonu Nigam.

Slated to make its debut in the United States, IIFA will host the 15^th year of the Tata Motors IIFA Awards in Tampa Bay, Florida next year. With world-class infrastructure and facilities and having hosted myriad international concerts, events and the Super Bowl four times over, Tampa Bay is the ideal choice for the 15^th IIFA Weekend & Awards. The Bay Area comprises Tampa, St. Petersburg and Clearwater, collectively referred to as Tampa Bay.

With over 1.5 million Indians and fans of Indian cinema living in the States today, come June 2014 the shores will see a large number of Indian celebrities, delegates, throngs of international media and fans from around the world.

Since its inception, the Academy’s main objective has been to develop and promote relationships between film industries and organisations across the world. A far cry from the average run-of-the-mill award show, IIFA was initiated as a pioneering effort to take Indian Cinema, something exclusively typical of India and showcase it to the world.

Over the years IIFA has benefitted the host country or destination, and therefore the wider community. The most significant of these benefits range from the direct and immediate economic benefit derived from delegate expenditure, creating direct and indirect employment, income and profit for business, taxes for government, cultural and professional exchanges, capacity building through access to international and national industry leaders, providing professional development and finally strengthening the positioning for the city, industry or country.

Commenting on the occasion, Andre Timmins, Director Wizcraft International said, 'IIFA has travelled a phenomenal journey over the past 14 years across the world and we are now all set to make our debut in the USA with the 15th Annual Edition of 2014 IIFA Weekend & Awards being hosted in Tampa Bay, Florida. There is unprecedented excitement and buzz within the city of Tampa Bay and state of Florida following this announcement in July and we have been overwhelmed with the warmth & welcome shown by the people of Tampa for IIFA. IIFA is equally excited and looking forward to providing Tampa the platform to become the 'Gateway to USA' for India and the global Indian diaspora.'

Speaking on bringing the prestigious Weekend to Tampa Bay in 2014, Santiago Corrada, President and Chief Executive Officer of Visit Tampa Bay said, “My first visit to India truly has been incredible. For the past 6 months I have developed a great deal of respect, admiration and affection for the IIFA team and India as our relationship has grown in the bid for the annual IIFA Weekend & Awards to be hosted in Tampa Bay in 2014. In Tampa, Florida and the United States of America we understand the immense power of IIFA and we are privileged and honored to serve as it's host city in 2014. From economic development to trade and tourism to the exchange of art and cultural expression, IIFA makes it all a reality through cinema and provides a unique platform to succeed in doing so.”