ony Entertainment Television revamps its channel packaging with vibrant and upbeat look!

 

Announcing its revamped new brand look today, Sony Entertainment Television reaffirmed its creative vision and content innovation. With design and thought converging to reinforce the vibrant cultural and thematic identity of the channel, the result is a refreshed, modern and distinctive new channel. The new look and feel will officially be seen by viewers across the world from primetime on Friday, 11^th Oct, 2013.

SET’s new look embodies “hope and happiness” symbolizing progressiveness and grace, while being traditional and cultured, thus reflecting the smart and contemporary confidence of SET & its viewers. Embracing red,  blue and green as their signature colors, the new look gives a very lively and emotional touch to SET, that is spontaneous, humane and warm.

Renowned design studios, Ink Project based in Australia has helped create and advised the channel on its new look. Through its powerful shows, refreshing content and iconic characters, SET has successfully delivered its brand promise of providing a wholesome viewing experience for its consumers. This revamped look further propagates its brand philosophy of being fresh, innovative and progressive.

Mr. N.P. Singh, COO MSM, Pvt Ltd said, “Sony Entertainment Television is a brand which has always challenged itself to define the category through fresh content, appealing characters and powerful storylines all packaged in a vibrant look. The journey so far has been a well chalked out one, in terms of how we have evolved the brand and as a brand we have always endeavored to give our viewers what they want to watch, not just what we want them to watch.” 

Ms. Sneha Rajani, Senior EVP and Business Head, SET said, “At Sony, we believe that this is the right time to infuse renewed vigor into the brand and reflect an identity which truly articulates our spirit. This revamped look is a celebration of hope and happiness thus reflecting the inherent ideology of the channel – being proud of our heritage yet living life to the fullest. We anticipate that our new look will only strengthen engagement & connect with our audiences.”

In the new brand identity spot, SET stars, are weightlessly captured against a dynamic backdrop of color and sound. The sparkle frames encircle the human action creating a bold, fresh look for SET. Red, blue & green colored particles converge to one point and dynamically sparkle to create the SET brand logo.

Since its launch in October 1995, SET has created significant marquee properties through an impressive lineup of programs ranging from the light-hearted to the supernatural, exploring various genres complemented by an explosive mix of glamorous events and Bollywood blockbusters. Known for its innovative concepts and exciting formats, Sony Entertainment Television reaches more than 95 million households in India.

As the preferred channel for the viewers and advertisers, SET continues to grow and evolve, increase brand loyalty and lead content innovation. SET is driven by creativity and innovation, yet deeply rooted in Indian heritage and values.

‘Madhubala Ek Ishq Ek Junoon’ completes 400 episodes

 

Produced under the banner of ‘Nautanki Films’ the serial Madhubala Ek Ishq Ek Junoon has completed 400 episodes. To celebrate the occasion Nuatanki Films brought in a big cake which was cut by Drashti Dhami, Vivian Dsena, Shama Deshpande, Seema Mishra, Raza Murad, and others. After feeding cake to his co-stars, Vivian later chose to smear the cake on the face and head of one of the technicians.  

Comment the producers Abhinav Shukla & Saurabh Tewari, "We are extremely happy to be celebrating the success of Madhubala with 400 episodes. So far the response from all our loyal fans and viewers worldwide has been over whelming and continuous.  We are glad the audiences have loved the show so far, because it has proved to be game - changer in today's TV industry."

Commented Vivian, “our producers are cool dudes. It’s been a fun experience.” On being asked whether the show has so much of Nautanki because production house has the same name, he quips, “what we do is called acting and not nautanki.”

Launched in 2011, the show has since then has completed 400 episodes and has received tremendous accolades and a world wide huge fan following since it’s launch. The show has also received numerous awards for its gripping story line and power packed performances by lead actors Drashti Dhami & Vivian Dsena. This show set the benchmark for Nautanki Films as a production house to be reckoned with.

Nautanki Films' other prime TV show includes Do Dil Ek Jaan on Life  OK. Cutting away from the regular saas - bahu sagas, Nautanki Films has established itself as creative production house churning out entertaining and relatable content. Nautanki Films has also diversified into filmmaking with their maiden venture, a political satire that went on floor in September 2013. Their film, Ekkees Topon Ki Salaami features Divyendu Sharma (of Pyaar Ka Punchnama & Chashme Baddoor fame), Manu Rishi (Oye Lucky! Lucky Oye!) Aditi sharma (Mausam & Ladies vs Ricky Bahl) and Rajesh Sharma (Special 26) & Neha Dhupia in a special cameo for their first film. The movie is written by Rahil Qazi and Directed by Ravindra Gautam of Madhubala fame.

"Abbas Tyrewala's Mango : Harmanjeet Singha's Launch Story."

 
Jaane Tu Ya Jaane Na fame director Abbas Tyrewala is making a smashing come back to the big screen with Bobby Bedi & MSM Motion Pictures venture titled Mango.
Mango is a young and fresh film featuring newcomer Harmanjeet Singha playing the role of an investment banker turned shack owner in Goa. Harmanjeet is no stranger to the world of films and glamour as he's the younger brother of VJ turned actor Ranvijay of Roadies fame.
Talking about how he landed Mango, Harmanjeet says, "I became an actor by chance, it wasn't something I planned. Abbas who was making Mango was looking to cast someone for the film. He knew Rannvijay and I happened to meet him during one of our meetings. He casually asked me to come and audition for his film. I didn't think he was being serious, but I went ahead and got myself a role in the film. It was that simple!
He not only discovered me, but also groomed me and taught me the intricacies and nuances of acting. I am really lucky to be making my debut with Abbas as my director." 

Speaking about his find, Abbas said, “I have worked with fresh faces earlier and Harmanjeet has a wonderful combination of confidence and innocence. I think he has a very promising career ahead as an actor.”

Abbas plans to bring Mango to us ahead of the season this year. Let’s see how does this taste?

Akshay Kumar aka BOSS appeals to the nation to save the Heritage Sites of India!!

The actor gives a special message all the way from Hyderabad's 'CHARMINAR'!!

Megastar Akshay Kumar aka BOSS who is recently in Hyderabad for the promotions of his forthcoming film BOSS visited the famous heritage site 'CHARMINAR' in the city!

After looking at the scribbled walls filled with people's graffiti, the actor has appealed to the people to save our precious heritage sites in our country from such destruction. He asked people to talk to each other through sms, calls or letters and to avoid writing on the walls which only destroys such beautiful heritage sites. He said its our duty to preserve them and has sent a nation wide appeal towards the cause.

Well, we can definitely say that the BOSS is always right!!

Mr. Amitabh Bachchan Announces Initiative with Urja Foundation & Dr. Harivansh Rai Bachchan Memorial Trust on 71st Birthday

Urja Foundation and Dr. Harivansh Rai Bachchan Memorial Trust to light up unelectrified homes across rural India with solar power system.

On the grand occasion of his 71st Birthday, Mr Amitabh Bachchan announced a charitable initiative of Dr. Harivansh Rai Bachchan Memorial Trust and Urja Foundation at a press interaction at Juhu.
With the noble intention to serve country men, who are deprived of electricity, Dr HRB trust and Urja foundation have come together with a mission to provide solar powered lights to around 3000 homes all across India (28 states).
The objective is to provide feasible and sustainable renewable energy solutions for inclusive growth. Millions of citizens have no access to electricity and since our country is blessed with abundant of sunlight. Project has been conceived to provide electricity the basic necessity for country men.
Urja Foundation and Dr. Harivansh Rai Bachchan Memorial Trust will embark on a journey to light up rural homes with no electricity using environmentally friendly solar home lighting systems.
This initiative is being supported by the United Nations Information Centre for India and Bhutan (UNIC) and has Blue Dart as the official supply partner ensuring efficiently in logistics by delivering the solar home lighting systems across rural India.
The solar home lighting systems (SHS) will be provided free of cost to all identified beneficiaries and this is been initiated on the auspicious day of Mr. Bachchan’s 71st birthday.
Catering to the basic necessity of lighting the Solar Home Lighting System (SHS) will power 2 lights, 1 portable light and mobile charger.
With the growing energy needs of our country renewable energy resources will play an important role in future. The solar home light system installed will be a step ahead to providing the basic necessity of clean and green energy.