Announcing its revamped new brand look today, Sony Entertainment
Television reaffirmed its creative vision and content innovation. With
design and thought converging to reinforce the vibrant cultural and
thematic identity of the channel, the result is a refreshed, modern and
distinctive new channel. The new look and feel will officially be seen
by viewers across the world from primetime on Friday, 11th Oct, 2013.
SET’s new look embodies “hope and happiness”
symbolizing progressiveness and grace, while being traditional and
cultured, thus reflecting the smart and contemporary confidence of SET
& its viewers. Embracing red, blue and green as their signature
colors, the new look gives a very lively and emotional touch to SET,
that is spontaneous, humane and warm.
Renowned
design studios, Ink Project based in Australia has helped create and
advised the channel on its new look. Through its powerful shows,
refreshing content and iconic characters, SET has successfully delivered
its brand promise of providing a wholesome viewing experience for its
consumers. This revamped look further propagates its brand philosophy of
being fresh, innovative and progressive.
Mr. N.P. Singh, COO MSM, Pvt Ltd said,
“Sony Entertainment Television is a brand which has always challenged
itself to define the category through fresh content, appealing
characters and powerful storylines all packaged in a vibrant look. The
journey so far has been a well chalked out one, in terms of how we have
evolved the brand and as a brand we have always endeavored to give our
viewers what they want to watch, not just what we want them to watch.”
Ms. Sneha Rajani, Senior EVP and Business Head, SET said, “At
Sony, we believe that this is the right time to infuse renewed vigor
into the brand and reflect an identity which truly articulates our
spirit. This revamped look is a celebration of hope and happiness thus
reflecting the inherent ideology of the channel – being proud of our
heritage yet living life to the fullest. We anticipate that our new look
will only strengthen engagement & connect with our audiences.”
In
the new brand identity spot, SET stars, are weightlessly captured
against a dynamic backdrop of color and sound. The sparkle frames
encircle the human action creating a bold, fresh look for SET. Red, blue
& green colored particles converge to one point and dynamically
sparkle to create the SET brand logo.
Since
its launch in October 1995, SET has created significant marquee
properties through an impressive lineup of programs ranging from the
light-hearted to the supernatural, exploring various genres complemented
by an explosive mix of glamorous events and Bollywood blockbusters.
Known for its innovative concepts and exciting formats, Sony
Entertainment Television reaches more than 95 million households in
India.
As
the preferred channel for the viewers and advertisers, SET continues to
grow and evolve, increase brand loyalty and lead content innovation.
SET is driven by creativity and innovation, yet deeply rooted in Indian
heritage and values.
