Young Ad Film Makers are making it big in the Bollywood Industry!!!

Bollywood aka B-town is bristling with fresh ideas and themes these days, thanks to a new breed of directors who are bringing with them a whole new world of innovative ideas from the ad industry.

If we go to see, Ad filmmakers entering and creating an impact on cinema is not a new phenomenon. 

Now, to add to the bandwagon of the ad film makers turned directors is none other than Tanushri Chatterji Basu.  She is all set to make it big in the Bollywood Industry with her debut film ‘Purani Jeans’ which is a youth based, coming of age film, starring young Indian stars and is produced by Eros International.Tanushri has directed over 150 advertising commercials, a couple of music videos & a short film in the last 12 years as an independent ad-film director. She gained quick success with advertisements for Pepsi and also for brands of companies like Unilever, Colgate-Palmolive, Nestle, Samsung, Kelloggs, Coca-Cola, Diaggeo, Vodacom, Kodak, Cadbury & MTN.

However, if we look at the current scenario one will realize that past a couple of years, our industry has welcomed many Ad film makers.

"PALAT" TO BE ATTACHED TO "RAGINI MMS-2"

'Palat' from David Dhawan's  forthcoming 'Main Tera Hero', has emerged chartbuster, with the audience already perceiving Varun Dhawan (in his second film) as a mini Salman Khan dancing to the hit numbers in David's erstwhile blockbusters like 'Biwi No.1' and 'Judwaa'.

Becoming a 'pick up' anthem of sorts, 'Palat' has pervaded age groups and become a hot favorite in night clubs and discotheques already.  So much so that for the first time in Bollywood, an entire song will be attached as a trailer to another film.
Balaji, known for its innovative marketing strategies, has instead of the trailer of Main Tera Hero, attached the remix of 'Palat' to 'Ragini MMS-2',which releases this week.
Guess even Sunny Leone will enjoy Varun's unmistakable charm !

Main Tera Hero, produced by Balaji Motion Pictures, releases in cinemas on 4th April.

Trailer Launch of Eros International's Purani Jeans

The trailer of Eros International’s much awaited youth flick ‘Purani Jeans’ was launched on 19^th March at Cinemax Versova.

The trailer was launched by the veteran actress Rati Agnihotri who also stars in the movie along with his son Tanuj Virwani, Aditya Seal and Izabelle Leite.

Purani Jeans is a fun filled, coming of age saga, that will bring to the big screen an intense journey depicting the agony and ecstasy of youth; the story beautifully shows a memorable time in young lives when one forms enviable bonds of friendship, trust & love.

Purani Jeans stars Tanuj Virwani, Aditya Seal and Isabelle Liete and is directed by young award-winning ad film-maker Tanushri Chattrji  Bassu.

Produced by Manju Lulla of Eros International and NextGen Films and music by Ram Sampat, the film is a feel good take on youth where in eventually one goes away with the thought that Friendship is indeed like a pair of old jeans ...the older it gets the better it becomes!

Catch Purani Jeans in theatres on 1st May 2014!

SET appoints Ajay Bhalwankar as Chief Creative Director

Sony Entertainment Television (SET) is appointing Ajay Bhalwankar as Chief Creative Director, effective April 7, 2014. He will be reporting to Nachiket Pantvaidya, Senior Executive Vice-President & Business Head – Channel SET. In this role, Ajay will provide creative leadership and direction for the channel. He will lead the Programming and OAP teams.

Ajay Bhalwankar is an industry veteran with over 20 years of experience. Prior to joining SET, Ajay was the Content Head – Hindi GECs at Zee and has been instrumental in delivering quality content with exceptionally popular shows and remarkable characters across a bouquet of shows. Ajay has worked with MSM in the past, as the Programming Head for SET from November 2009 to June 2011.

Announcing Bhalwankar’s appointment, Senior EVP and Business Head, SET, Nachiket Pantvaidya said, “Ajay is an extremely experienced individual with a rich experience of over 20 years in Journalism and Television, spanning various roles of creating, writing, programming, producing and directing entertainment content. Under Ajay’s leadership I am confident that we will make the right strides towards our vision of best in class content for SET.”

Ajay Bhalwankar added, “I’m delighted to join SET again and hope to provide valuable programming inputs across content on the channel. It is an extremely challenging role and I am looking forward to this exciting journey.”

THE AMAZING SPIDER-MAN 2 (2D, 3D, IMAX)

India release:     Now on May 1^st, 2014 (US date: May 2^nd)

Genre                 Action

Languages:         English, Hindi, Tamil, Telugu

Director:             Marc Webb

English Cast:      Andrew Garfield, Emma Stone, Jamie Foxx, Dane DeHaan, Campbell Scott, Embeth Davidtz, Colm Feore with Paul Giamatti and Sally Field

We’ve always known that Spider-Man’s most important conflict has been within himself:  the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man.  But in The Amazing Spider-Man 2, Peter Parker finds that his greatest battle is about to begin.

It’s great to be Spider-Man (Andrew Garfield).  For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone).  But being Spider-Man comes at a price:  only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city.  With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he.  And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common:  Oscorp.