Crossword hosts the launch of The Accidental Prime Minister by Sanjaya Baru

 

Crossword – India’s leading lifestyle bookstore, hosted the launch of The Accidental Prime Minister by Sanjaya Baru at their Kemps Corner outlet today. The author was joined by Rama Bijapurkar as they discuss about the book, Indian politics and more.

About the book:

The Accidental Prime Minister is Baru’s account of what it was like to ‘manage’ public opinion for Singh while giving us a riveting look at Indian politics as it happened behind the scenes. As Singh’s spin doctor and trusted aide for four years, Baru observed up close Singh’s often troubled relations with his ministers, his cautious equation with Sonia Gandhi and how he handled the big crises from managing the Left to pushing through the nuclear deal. In this book he tells all and draws for the first time a revelatory picture of what it was like for Singh to work in a government that had two centres of power.

Insightful, acute and packed with political gossip, The Accidental Prime Minister is one of the great insider accounts of Indian political life and a superb portrait of the Manmohan Singh era.

About the Author:

Sanjaya Baru was chief editor of the Financial Express and Business Standard. He is currently director for geo-economics and strategy at the International Institute of Strategic Studies.

 About Crossword: 

Crossword, with Eighty Eight, across Ahmedabad, Amritsar, Bhopal, Bengaluru, Chennai, Delhi, Hyderabad, Indore, Jaipur, Kota, Kolkata, Lucknow, Mumbai, Navi Mumbai, Nagpur, Nasik, Pune, Siliguri, Udaipur, Vapi, Vadodara,Vijayawada, Cohin and Raipur. It is India’s fastest growing chain of bookstores & has pioneered the lifestyle bookstore concept in India. Crossword was ranked the 6th most admired retailer in India by Business world for the year 2006; it was the only book retailer in the top 10. Crossword won the Reid & Taylor Award for Best Retailer of the year – Leisure & Specialty at the India Retail Summit 2005 & 2007& 2009. It also won the Star Retailer Award for the Best Lifestyle Retailer in Books & Music in 2011. Crossword won the Retailer of the Year Award - Leisure (Books, Music and Gifts Category) at the Images Retail Awards 2005 & 2007& 2009. Crossword won the Debutant E tailer of the year - books - at India eRetail Awards 2012. Crossword received the Federation of Indian Publishers Award for excellence in Publishing for the year 2004 on 18th June 2005 at the hands of Shri Arjun Singh, Minister of Human Resource Development. In 2013 Crossword also won The ET Retail Award for Marketing for ‘Crossword Popular Award’.

Crossword Bookstores Ltd. is a wholly owned subsidiary Company of Shopper’s Stop Ltd – India’s leading department store chain. The Holding Company inter-alia also acts as a Master Franchisee of the Company.

Education Special Issue of Rural & Marketing is Now On Stands

FUGLY title track goes viral........ Over 15 Lakhs views across 5 days

Within 5 days of it's release, the title track of Fugly, directed by Kabir Sadanand and produced by Grazing Goat, the song starring Salman Khan and Akshay Kumar along with the new star cast Mohit Marwah, Vijender Singh, Kiara Advani and Arfie Lamba, the song has taken the internet by storm. The song has got over 15 lakhs views across these 5 days over the internet.
The song 'Yeh Fugly Fugly Kya Hai", went viral within hours has also emerged as one of the most searched videos in recent times. Besides  the insane number of views, various groups and individuals are making their own home videos and uploading the same....Two of the links are attached here below to showcase the craziness that this video has created….Individuals are adapting their versions to the song including a Chipmunk version that has gone viral.
Commenting on this the director of the film, Kabir Sadanand, said, “ Its a great feeling to see your creation get reactions the way we are getting. The song has been a favourite from the day my good friend Honey made me hear it in Delhi. Here is a talented musician who knows what the audiences would like…look out for the rest of the album with two more songs by Honey and 4 others by talented composers like Prashant Vadhyar and Raftaar.  Fugly will release on June 13th 2014.

The engineers with their own FUGLY Version -  https://www.youtube.com/watch?v=AO7RW2M99iQThe spiderman doing his own FUGLY version - https://www.youtube.com/watch?v=y_MPYP8LnoE&feature=youtu.be

‘Kaun Banega Crorepati’ is back!

 

~ Registration is now possible via multiple avenues - KBC Official App, www.KBCSony.com Website, IVR and SMS~

Mumbai, May 7 2014: The biggest game show Kaun Banega Crorepati, with its inimitable host, Mr. Amitabh Bachchan, is all set to return on Sony Entertainment Television. The call for participation communication for this season has kicked off with the line - “Iss manch se koi bhi khali haath nahi jaata”.

KBC is not just a quiz show about winning money for participants; it is about gaining knowledge, respect and also a once-in-a-lifetime opportunity to meet their idol Mr. Amitabh Bachchan. Being a part of this show imbibes pride and instills confidence amongst the participants establishing it as an ideal platform to enhance aspects of their life. Starting from the 5^th of May, questions will be asked regularly on Sony TV at 9pm every night. Potential participants have to answer these correctly in order to have a chance to be on the hot seat. This season aspiring contestants have access to two new platforms to reach the hot seat. You can download the KBC Official App and register by sharing the correct answer, their age and gender. Registration is also possible via sending an SMS to 5252525 with the correct answer along with necessary details. Idea users can register themselves simply by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code. Alternatively, viewers can log on to kbcsony.com to register for their shot at the Hot Seat.

Gaurav Seth, Senior Vice President and Head – Marketing said, "KBC is a reflection of the hopes and aspirations of millions of people who are looking at transforming their lives. This year we are attempting to bring the show closer to our viewers by engaging various mediums through which they can enhance their chance to be on the much coveted Hot Seat. We are confident that once the season gets underway, it will strike a deep emotional chord with the entire country, like never before."

So, here’s your chance to register immediately and be a part of this phenomenal experience called ‘Kaun Banega Crorepati’.

*Terms and Conditions are applicable and available on the website www.KBCSony.com

My children are my foremost priority and responsibility- Kajol

1) Where did you come across Mighty Raju & Chhota Bheem?

My children watch both these shows. As a mother you can’t help but be inducted into this world. I feel it begins with curiosity as to what is your child watching followed by a bit of the motherly instinct to monitor and finally you are a part of their world. You exactly know what these characters are upto and the best part is you would end up having full length conversations with your kids about these characters.

2) Do your kids watch Mighty Raju and Chhota Bheem regularly?

Yes they do.

4) Do you watch Mighty Raju and Chhota Bheem?

Yes I do. I’m mostly around them when they are watching TV, I may be doing my stuff but I keep an eye on what they are watching and in the process do end up watching a couple of episodes.

5) What is your favourite character from Mighty Raju and Chhota Bheem?

Definitely Chutki with all her woman power.

3) Can we say that you are supporting the film in spirit? if yes, why?

Well yes. Mighty Raju and Chhota Bheem are a part of my living room. So yes, in spirit I’m quite excited about this film. 
6) How do regulate or monitor TV viewing for your children?

Like I said earlier, I’m mostly around them while they are watching TV besides I also have a dos and don’ts channel and programme list, so even if I’m not by them, they are well monitored. I believe as a parent one has to be strict and to lay down certain guidelines. So my kids are well within the boundaries that I set for them. These are learning years for them, they pick up fast and will retain what they learn now so in a way its sensitive age, so you have to be very careful of what is watched or read.

8) Do you feel that the content on Mighty Raju and Chhota Bheem is still preserving the culture and integrity amongst kids?

Definitely. I know for a fact that these are great shows that are not just entertaining but have a sense of learning and value system attached. They get a peek into our culture, mythology and roots through an interesting narrative which I appreciate.
9) Any thoughts on receiving the Mighty Mother award by Green Gold Animation?

Well I don’t know if I’m a mighty mother or not but yes I have always maintained that my children are my foremost priority and responsibility. As for Green gold, I would like to thank the team for naming me Mighty Mother and I look forward to receiving the award from Mighty Raju himself.