Starcast
of Tamanchey; Richa Chadda & Nikhil Dwivedi also to walk for the designer
Karn Malhotra at the closing show of the IIJW’14, Day 2, in association with
Gitanjali Gems Ltd
Leading
Jewellers of the World Presents “Viola Italia” - Fine Gioielli, Affordable luxury for every occasion
to create an ‘Inimitable You’
exclusively showcased at the IIJW ’14 Day 2
Making his fashion debut on the ramp & how,
showcasing his designs on one of India’s premium fashion weeks; IIJW, India
International Jewellery week, designer Karn Malhotra in association with
Gitanjali Gems Ltd will be a part of the finale on day 2 of the IIJW with
showstopper Shraddha Kapoor.
Karn Malhotra has successfully carved a niche for
himself in the tinsel town for his larger than life red carpet designs with
intricate detailing & has been a stylist to many celebrities & in a
brief period after launching his signature label under the name Karn Malhotra,
the designer makes his maiden fashion showcase on the runway at IIJW’14 with
showstopper Shraddha Kapoor.
The closing show on Day 2 of the IIJW presented by
Karn Malhotra will see top models of the gliteratti Sneha Upadhyay, Parul Duggal, Pooja Bhamara, Surjeet Kaur, Amrita Das
Gupta, Pallavi Singh, Mithali Rannore, Malvika Raaj, Namrata Gujaran, Namrata
Seth, Nashpreet, Arlette, Shamita Singha, Candice Pinto, Shruti Agarwal, and
Shonal Rawat with Tamanchey’s Starcast Richa Chadda & Nikhil Dwivedi to
walk the ramp.
Talking about his collection for the evening, “I am excited about my debut on the fashion
runway. I’ve waited for this for really long. My collection will be an
Eclectic range of evening gowns crafted in lace with fine embellishments, the
collection is feminine with its floral influences and adds drama with
ruffles and layers overall depicting a whimsical fantasy while maintaining its
grandeur.”
Talking
about his association with Gitanjali Gems Ltd asserts, “I am overwhelmed to be associated with a brand name Gitanjali &
for providing me a platform as huge as IIJW. This is going to definitely
increase my horizons & help me reach maximum crowd. I’m excited &
ready!”
Shraddha Kapoor, brand ambassador of Gitanjali
Group exclaimed, “Young women today want a range of good
looking choices both for work and evenings out. Viola Italia offers them the
right combination of a distinct ‘with-it’ look that is both, premium and
affordable. I was really happy to be so closely involved in the launch of this
exciting new offering for contemporary India.”
Leading Jewellers of the World (LJOW) with an
already well-established portfolio of fine jewellery brands, has now added a
wide range of vibrant offerings under the “Viola
Italia” - Fine Gioielli range. Viola
Italia offers affordable fine jewellery that has an international feel
fused with Indian sensibilities. Viola Italia has been crafted by Italian
designers and has unique designs with stunningly vivid natural colored
gemstones, diamonds, gold, sterling silver and loads of passion.
Mr.
Mehul Choksi, Chairman & Managing Director,
Gitanjali Group, "Viola Italia is an
effort to match the needs of the ever-evolving Indian consumer. It is just the
sort of jewellery for those who want to be fresh, vibrant and in tune with the latest
trends. It offers a premium look and is yet within the reach of most consumers.”
Karn
Malhotra is here only & absolutely for the love of
fashion. Coming from a non-fashion background, Karn has
sincerely pursued his career as an accountant in Toronto, Canada but his
passion & keen interest in fashion & motivation from his folks drove
him to take it up seriously and here he is all set with his collection.