Portico New York, India’s leading home fashion brand has launched a mission to make Indian Homes fashionable. The campaign is titled ‘Mission: Home Fashion’ and as a first step in this journey, Portico New York launched a home make over contest. Bollywood Style diva Nargis Fakhri met one of the winners of the Home Makeover Contest, selected out of a nationwide online contest run by Portico New York.
To participate in the
contest, all one had to do was share a picture of their bedroom along with a
reason stating why their bedroom deserved a style makeover. Lucky winner
Nishaad was the first to be chosen out of the thousands of entries received.
Not only was her wish granted, but she was also presented with a huge surprise
by Bollywood beauty Nargis Fakri. A team of designers along with Nargis
provided Nishaad with a complete room makeover.
Nargis Fakhri seemed just
as excited for this project. She said
“I thoroughly enjoyed this whole process. It felt great to help Nishaad get
the room of her dreams! I’m glad I was able to play a small part in her
joy.”
Nishaad’s need for a bedroom
makeover was simple yet touching. Her statement was, ‘Ever since I was a small
girl I have wanted a bedroom that reflected my personal style. Of course my
taste has changed since then, but the desire for that perfect room has remained
constant. I have been on the lookout for a bedroom that could be my very
own haven. Portico New York is where I end my search.’
Speaking on the occasion, Mr.
Arunanshu Agarwal, Director, Creative Portico Pvt. Ltd. said, “This is part
of our mission to make Indian homes fashionable. To take the beauty of the ramp
and move it to the comfort of people’s homes with innovation and creativity. The potential for individual expression is huge and home
makers are now using their bedrooms to express themselves. Portico New
York would like to facilitate this change though our campaigns and our distinct
and varied product ranges.”
Mr. Vishwanshu Agarwal,
Director, Creative Portico Pvt. Ltd.
said, “Portico New York caters to individual aspirations to ensure their
homes look and feel fashionable and expressive. In this changing landscape,
Portico New York is ushering in global fashion into Indian homes with style.
The Style Makeover contest is one more step in that direction”
Portico New York’s product
range include Bed sheets, Bed covers, Duvets, Duvet Covers, Towels, Towel Gift
sets, Shower Curtains, Soyabean Duvets, Anti-Mite & Anti Bacterial Pillows,
Bath Mats, Blankets and more.
About
Portico New York:
Portico
New York is a brand that brings fashion from the ramp to the interiors of your
home, as part of its mission to make Indian homes fashionable. Portico
New York has today become the fastest growing bed and bath linen brand in
India, a brand that offers collections that span across 5 distinct categories -
Kids, Youth, Wedding, Luxury and Health. With a range for every age
group, the brand also delivers the hottest styles from around the globe in
stunning bed and bath renditions by four of the biggest names in the world of
fashion - Manish Arora, Neeta Lulla, Nishka Lulla and Wendell Rodricks.
In
its constant endeavour to usher global fashion into Indian homes, Portico New
York brings to you hot trends, chic designs and kitsch motifs. With innovation
and creativity at the heart of everything they do, the brand leads the home
fashion revolution with trend setting initiatives, product innovations, clutter
breaking advertising, trade and customer loyalty programs and online
engagements.
More
than 100 cities now have access to these trending designs through exclusive
brand outlets, leading home fashion, lifestyle and large format stores. Portico
New York intends to multiply the magnitude of the home fashion revolution by
expanding the brand footprint. This will ensure that Indian women living
in every nook and corner of the country live in the fashionable homes they have
always dreamt of.
For
more information please visit www.porticoindia.com
