Mohit Marwah, the new face Of ‘Provogue’!

Mohit Marwah has been recently signed as the brand ambassador for the famous lifestyle brand, Provogue. With his striking personality, athletic physique and fresh appeal, the actor has been elected to be the face of brand's grooming products.
The new brand ambassador, Mohit, will be joining the league predecessors like Fardeen Khan, Saif Ali Khan and Hrithik Roshan who have endorsed the brand with equal panache and style in the past. “It’s great to be associated with a distinguished brand like Provogue. It’s a huge responsibility since the brand has been earlier endorsed by such great actors who have all been fashion icons in their own right. I’m really hoping to continue the legacy forward.”
Given that the young and debonair Mohit sports the perfect blend of rugged appeal along with an inherent boyish charm, his personality seems to be complimenting the brand to the tee. He looks quite the debonair in the new ad campaigns for the brand. Provogue has been an acclaimed name that has associated itself with names that are synonymous with style but a winner’s attitude, and Mohit seems to be the perfect choice.
Salil Chaturvedi, MD of Provogue said, “As a brand, Provogue is much more than just fashion. That’s why we have always preferred to associate with icons who possess not just looks but also attitude. We are proud to present Mohit as our brand ambassador.”

Irrfan Khan supports Badanawal Satyagraha and National Convention for Sustainable Living

Not very often do you see actors coming out supporting Satyagraha’s, but talented actor Irrfan Khan has come ahead and lent his support to theatre personality and social activist Prasanna led Badanawal Satyagraha and National Convention for Sustainable Living launched today.

Talking about the movement Irrfan said, “I have known Prasanna for a really long time and have been a huge admirer of his sincerity and unflinching commitment. Thus, when he approached me with this idea, I immediately said yes to him. I have always believed in the idea of self sustenance and this movement explores this at a sizeable scale.

“The Satyagraha will have a broad base and include all organizations working towards sustainability into this campaign. Sustainability in agriculture, environment, labour, gender, language, folklore, culture and education, along with Khadi and handlooms.” The talented actor added.

As part of this Satyagraha, meetings, workshops, street performances and visual art campaigns shall be conducted all over Karnataka from March 21st onwards. Several Padyatras (long march) shall begin from 12th April onwards, culminating at Badanawal for the National Convention for Sustainable Living on the 19th of April, 2015. The main objective of this Satyagraha is to promote simple life with labour. We believe this alone is sustainable.

Irrfan, who is currently busy juggling between his shooting commitments and ‘Piku’ promotions, has always supported genuine causes which he believes in and feels beneficial for society at large.

Notes to the Editor:

About Badanawal

Badanawal is a small village situated at the southern end of Mysore district, adjoining Chamarajanagar, in Karnataka. It is a perpetually drought prone area. Back in 1925, a well-known Gandhian, by name Tagadoor Ramachandra Rao, started a Khadi and Village Industries production centre here. Gandhiji has visited this centre a couple of times and stayed there. The Khadi centre is still, somehow, holding on to its dear life in the midst of indiscriminate industrialization and greedy development.

JAMES BAY’S CHAOS AND THE CALM DOMINATES CHARTS ACROSS THE GLOBE

#1 CHART DEBUT IN THE UK, IRELAND AND SWITZERLAND

#1 ON ITUNES IN OVER 20 TERRITORIES, TOP 10 IN MORE THAN 60 

JAMES BAY’s critically revered debut album, Chaos And The Calm [Republic Records] was released to international acclaim last week. The album debuted at #1 on the official charts in Bay’s native UK and also hit #1 in Ireland and Switzerland. In Ireland Bay has hit #1 on both the Irish album and singles chart, knocking Hozier off the top spot. He joins a select club who've hit the double #1 in Ireland over the past five years, including Eminem, Katy Perry, Bruno Mars, and Adele.

The album also reached #1 on iTunes in over 20 territories, including UK, Australia, New Zealand, Austria, Switzerland, Ireland, and more. Stateside, the album has reached #1 on the iTunes singer/songwriter chart and also reached the Top 10 on the overall album chart. iTunes also premiered an exclusive documentary style interview and performance of “Let It Go” as Bay was one of the first  artists to be featured on their global iTunes New Artist Spotlight.(iTunes.com/NewArtists).

Bay’s undeniable single “Hold Back The River” has earned double-platinum status in Australia, platinum in Holland, gold in Italy, and gold in New Zealand in addition to going gold and achieving #1 National Airplay in the UK.

“British singer-songwriter James Bay has hit on the formula that makes Grammy voters swoon and critics of a certain age take notice”—Newsday 

“…the variety of British singer-songwriters has grown to encompass soul crooners, folk howlers and modest whisperers. Somehow, James Bay is all of those things, and more.” – New York Times

“(James Bay) has breakout singer- songwriter’s rising star status….this is pure music magic”- Nylon

“…a likely heir to the Brit-folk-pop throne...” – Yahoo

2015 has already been a breakout year for the internationally acclaimed UK singer and songwriter. At the end of December, he hit the stage at Late Night with Seth Meyers for his first-ever stateside television performance and was recently on Jimmy Kimmel Live! at the SXSW festival.  BAY has been profiled by tastemakers such as Spotify, Buzzfeed, Entertainment Weekly, BlackBook, Mashable, The Guardian and Q Magazines as an “Artist to Watch” in 2015 and he recently received the high honor of the BRIT Critics Choice Award, joining the ranks of past winners Sam Smith, Adele, Florence + the Machine, Jessie J, and more, and was also a finalist on BBC Sound of 2015.

In addition, James has been selected as VH1’s “You Oughta Know” Artist for April which has traditionally introduced predominant artists on the rise and served as a barometer for what’s hot in music today. Past “You Oughta Know” artists have included Ed Sheeran, Adele, Lorde, Sam Smith, and Mumford and Sons.

 BAY hails from the tiny town of Hitchin, but he cut his teeth performing at London’s iconic venues including opening for The Rolling Stones at Hyde Park, opening for two sold out tours with Kodaline, John Newman and Tom Odell. It was at one of these very performances that a fan filmed his set and shared the video on YouTube. The video quickly caught the attention of Republic Records who ended up flying BAY to New York and signing him on the spot. Last fall, he was selected to perform at the Burberry’s Prosum Spring/Summer Fashion Show and the iTunes Music Festival. BAY will soon be embarking on 3 sold out UK tours including 2 nights at London’s famous Shepherd’s Bush Empire.

Chaos And The Calm Tracklisting:

1. Craving

2. Hold Back The River

3. Let It Go

4. If You Ever Want To Be In Love

5. Best Fake Smile

6. When We Were On Fire

7. Move Together

8. Scars

9. Collide

10. Get Out While You Can

11. Need The Sun To Break

12. Incomplete

ASIA’S LARGEST CONVENTION ON EVENTS AND EXPERIENTIAL MARKETING INDUSTRY IN DELHI

The premier convention of the live events and experiential marketing industry, EEMAGINE SUMMIT 2015, will bring together global professionals and imagineers from the events, entertainment, sports, cinema, advertising and marketing industry under one roof to discuss trends and map the future of the industry in a path-breaking convention.

 

The convention organized by Event and Entertainment Management Association (EEMA), the apex body of the events industry, is being hosted at the FICCI House on 6^thApril and then moves to the Hyatt hotel in Manesar for 7^thand 8^th April. Headlined by David Zolkwer, Project & Creative Director of Olympic and Commonwealth Games ceremonies in Manchester 2002, Athens 2004, Melbourne 2008 and Glasgow 2014, as well as many other international public ceremonies, celebrations and commemorations. 

 

Shiv Shivakumar from Pepsico, Rahul Bhatia, founder of Indigo Airlines, renowned film maker Rakeysh Om Prakash Mehra, FICCI President Mrs. Jyotsna Suri, advertising genius Prasoon Joshi, Chairman of McCann Group Worldwise India the convention captures the mood of the country in its theme, “Inspiring India”.

 

“The events and experiential marketing industry is growing at a brisk pace and delivering communication platforms for the world’s leading brands, for governments, sports bodies, tourism initiatives and influencing the media and hospitality industry in a remarkable way. Bringing the key stakeholders together to share thoughts and define the way forward is key for the EEMAGINE Summit”, said Sabbas Joseph, President – EEMA.

 

The speakers include global success stories, thinkers, business icons, industry leaders and our country’s political leadership in the key deliberations and presentations.

 

Key Speakers at the convention include Matteo Carvino, the renowned wedding designer for Italy, Sarah Gardiner, one of Scotland’s most accomplished experience creators; Poonam Mahajan, MP, Venky Mysore, CEO of Red Chillies and Kolkatta Knight Riders, Dr. A Didar Singh, Secretary General of FICCI, Vikas Agnihotri, Director- Google, Rishi Kaitly, Country Head – Twitter, film-maker Bharatbala Ganapathy, renowned for the Vande Mataram and National Anthem re-creations with music maestro AR Rahman, Rannick Colaco, leader of the NBA’s India program, Ravi Krishnan and Nitin Kikreja, Business Head Star Sports.

 

Speaking on the occasion, David Zolkwer said, "I'm thrilled to be returning to India! I’ve always been a huge fan of Indian creativity and ingenuity. The region is the source of so much brave and untethered thinking - I know I'm going to be inspired by the EEMA 2015 experience."

“I’m delighted to come to India to participate in EEMA 2015 – its a special honour. I spend much of my life connecting with people, places and their stories and then bringing those stories to the stage - so to finally be visiting a nation steeped in such proud and ancient storytelling traditions is very exciting.” commented Sarah Gardiner.

Expert panels will bring together some of the brightest minds cover diverse areas such as experiential marketing, public events, concert management, ticketed events, rural marketing, sports marketing, personal events, events tourism, creation of event brands, digital activation, integrated marketing and celebrity talent management.

 

 The entertainment set out for the EEMAGINE Summit is headlined by the award winning trio of Ankit Tiwari, Kanika Kapoor and Meet Brothers.

Beb is my lucky charm, says Akshay

Akshay Kumar who is currently busy with promotions for his upcoming film ‘Gabbar is Back’ was seen singing praises about Kareena Kapoor Khan’s  song in the movie! He said, “Bebo has been an integral part of my career, we've done many movies together & one can only hope we have many more to come, she is everything one could ever ask in a Hindi actress. Kareena will always know how deeply I appreciate her effort & expertise, I’m sure viewers are going to love her in Teri Meri Kahaani, Bebo has brought a kindness to our film like no other..."

‘Gabbar is Back’ has already started making waves in the industry and is the most anticipated film of the summer. With a story that focuses on an aam aadmi waging war against corruption, the film is sure to strike a chord with viewers across the country. While Gabbar is the tough guy, he also has a soft and emotional side when it comes to his family. Akshay will be seen romancing Kareena in a soulful song, ‘Teri Meri Kahaani’ which happens to be the first song to be launched for this film. The song will take viewers through the emotional journey of the couple making itself indispensable to the overall narrative of the film.

Now it’s a well-known fact that Kareena does special appearances only for close friends and Akshay really wanted Kareena in the film.When Shabinaa with whom she had also shot for Chinta chita chita in Rowdy Rathore suggested it , she could not refuse and readily agreed and adjusted her dates to shoot her portion.

Excited about the song, Kareena Kapoor Khan said, “Relationships in this industry have always mattered to me and my song in "Gabbar is Back" is for a friend- Shabinaa Khan. I had a great time doing a small cameo in the Rowdy Rathore song and shooting for this song was even more fun and enjoyable”.

Produced by Viacom18 Motion Pictures, Sanjay Leela Bhansali and Co Produced by Shabinaa Khan - Gabbar is Back releases on May 1, 2015.