गुरुवार, 15 अक्टूबर 2015

Eros International partners Bagpiper Soda for Marathi movie ‘Guru’

         A unique partnership across film’s content, promotions and performance,
          while delivering the message of inspiring positive change in the society
Eros International Media Limited (Eros International), a leading global company in the Indian film entertainment space today announced its one of a kind content partnership with United Spirits’ Bagpiper Soda, for the upcoming Marathi film ‘Guru’.
Starring multi-talented actor Ankush Chaudhary and the very popular television and Marathi film actress Urmila Kanetkar, ‘Guru’ will be directed by Sanjay Jadhav, based on a script by Ashish Parte. A film that dares to break the mould and take certain issues head on, ‘Guru’, is expected to go on floors by November 2015.
The Film along with its entertainment quotient aims to project a message of inspiring positive change in the society – the very purpose that Bagpiper Soda stands for. Through a unique association with Eros International, Bagpiper Soda will be an integrated partner across the film’s content, promotions and performance. Mindshare, India’s largest full service media agency, a part of GroupM, that handles the media mandate for United Spirits Limited conceptualized this association for Bagpiper Soda.
The association will see Bagpiper Soda promoting the film through a specially created TVC ad campaign with the lead actors and aligned with the basic plot of the film. The TVC will be on-air on regional Marathi channels through the production and promotion phase of the film. The movie will also include a song that resonates the film’s theme and Bagpiper Soda’s iconic message.
Commenting on Bagpiper Soda’s new venture, Debashish Shyam, Sr. VP – Marketing, United Spirits said, “Bagpiper Soda has its soul entrenched in culture and there is no bigger medium that reflects popular ethos than Indian cinema. By becoming an integral part of a film like ‘Guru’ we will be able to spread Bagpiper Soda’s message of positive change to a much wider audience and also take our long-standing relationship with cinema to the next level. We are very happy to have excellent partners in Eros and Sanjay Jadhav for this venture.”
Commenting on the association, Sameer Gogate, Chief Development Officer, Eros International Media Ltd said, “We are keen on partnering and promoting the best talent from the Marathi film industry. The association with Bagpiper Soda for ‘Guru’ will help drive the underlying message of the film which is to bring a radical change in society. ‘Guru’ promises to be an interesting journey and we are looking forward to supporting and nurturing such strong content driven films”.
Prasanth Kumar, CEO Mindshare South Asia added, “We are very excited to have conceptualized and executed this ambitious and never done before initiative of co-creating a film with an iconic marque. Our strategic partnership with Bagpiper Soda and Eros International will change the game from content revolution to a new era of content evolution.”
ABOUT BAGPIPER SODA
Bagpiper Soda is an iconic product by United Spirits Ltd., which has over the past three decades established itself as one of the pioneers in creating communication that synergizes popular culture with Indian cinema. Bagpiper Soda has a long-standing lineage of being associated with some of India’s biggest celebrities like – Shah Rukh Khan, Ajay Devgan, Sunny Deol, Shatrugan Sinha among others. Bagpiper Soda has also partnered major Bollywood movies like Satyagraha, Dabangg and Son of Sardar.
ABOUT UNITED SPIRITS LIMITED
United Spirits Limited (USL) is a subsidiary of Diageo plc which is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. In 2013-14, Diageo plc acquired a 54.8% shareholding in United Spirits making India one of its largest markets.
Founded in 1826, USL is the largest Indian spirits company, selling around 120 m cases annually, involved in the manufacture, sale and distribution of beverage alcohol. USL produces and sells Scotch whisky, IMFL whisky, brandy, rum, vodka, gin and wine. Its portfolio includes much-loved brands such as McDowell's No.1, Royal Challenge, Signature, and Antiquity. USL now also imports, manufactures and sells Diageo’s iconic brands such as Johnnie Walker, VAT 69, Black & White, Smirnoff and Ciroc in India.
The company is listed on the BSE (Bombay Stock Exchange) and NSE (National Stock Exchange). For more information about United Spirits Limited, our people, vision, brands, and performance visit us at www.unitedspirits.in.
ABOUT EROS INTERNATIONAL MEDIA LTD

Eros International Media Ltd. (BSE Script Code: 533261; NSE Script Code: EROSMEDIA) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International is part of Eros International Plc, which became the first Indian media Company to raise capital and be listed on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The company has a competitive advantage through its extensive and growing movie library comprising of over 2,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library. For further information please visit: www.erosintl.co

रविवार, 11 अक्टूबर 2015

BodyPower’s Fitness Model Hunt ‘FitFactor India- Mumbai Auditions a Huge Success!!!

Displaying International and Indian Body Building Stars at FitFactor Auditions- Mumbai.jpg
Winners Get a Life Time Opportunity to Compete at Asia’s largest Fitness, Sports & Bodybuilding Expo, and The BodyPower Expo 2016.
India's biggest fitness model hunt ‘FitFactor India- Auditions’ took Mumbai by storm today. Created by the Indian edition of UK’s premier health and fitness brand– BodyPower, the multi-city search aims to select the best fitness models and athletes from all over India and groom them under the guidance of expert trainers to compete with athletes on an international platform.
The Mumbai auditions witnessed a huge number of talented and budding bodybuilding enthusiasts participate in huge numbers to showcase their fitness prowess and win a chance to compete at Asia’s largest Fitness, Sports & Bodybuilding Expo- BodyPower Expo 2016. FitFactor has successfully selected gifted athletes from Mumbai who will participate in the finale expo in January, 2016.
The BodyPower team spread the BodyPower message of ‘health and fitness’ in the city and patronized youth who have the talent and spark to make it on international ground of Body Building. The event saw a detailed educational session on BodyPower and sessions by renowned International Athletes (name of the int. athletes in the city) and Indian athletes followed by the auditions by participants. Starting 3rd October the team embarked on a nine city tour for fitness model talent hunt and educational tour.
Expressing excitement about the multicity tour and the upcoming expo in January 2016, Nick Orton, CEO of BodyPower said, “BodyPower Expo 2016 is going to be much bigger and better than ever before! We are also very excited to begin with the pan-India tour. I am happy to see aspiring athletes following their dream and participating an international platform to showcase their talent and effort with this tour.!”
The BodyPower expo is a premier event in the Wellness, Health & Fitness industry. Growing at a break-neck speed, it is already worth well over six hundred crores. It is the perfect platform for leading sports nutrition, fitness equipment, vitamins and apparel brands to promote their products and services to an audience comprising of thousands of key business decision makers, trade delegates and enthusiastic consumers from India, Pakistan, Bangladesh, Thailand, Singapore, Malaysia and UAE.
ABOUT BODYPOWER INDIA:
Bodypower India is Asia’s Largest Health and Fitness Expo and it will attract around 30,000 visitors in 2016!! Offering Bigger and Better Business, through partnerships and media of millions of consumers worldwide. For complete details-Log on to --- www.bodypowerexpo.in 
Taking place annually in January (8-10th2016) at the BEC, Mumbai, the show offers unrivalled opportunities for brands to gain exposure to thousands of health and fitness conscious individuals. With a large number of visitors from the industry, it really is, a perfect opportunity to deal directly with a retailer, gym manager, group buyer, health centre, Practitioner, PT and distributers.

सोमवार, 5 अक्टूबर 2015

Eros International & Hansal Mehta’s ‘Aligarh’ selected to open the 17th Jio MAMI Mumbai Film Festival

Eros International’s ‘Aligarh’, the latest film from National award-winning filmmaker Hansal Mehta, has been selected as the opening film at the 17th Jio MAMI Mumbai Film Festival on October 30th 2015. This pivotal film marks the first time that a Hindi film will open the festival since 1997, the inaugural year of the Jio MAMI Mumbai Film Festival.
 Set in a small town in Uttar Pradesh from which the film takes its name, ‘Aligarh’ is the story of a professor (Manoj Bajpayee) fired for his sexuality and a young journalist (Rajkummar Rao) who tells his story to the world. Based on true events, the film follows Dr. S R Siras, a professor at the Aligarh Muslim University who, when discovered to be homosexual, was fired from his position.  The film depicts the unlikely friendship between Dr. Siras and a reporter investigating his first big story, a relationship that will change them both forever.
 Aligarh has been selected to screen at the 20th Busan International Film Festival in South Korea and the 59th BFI London Film Festival, this October. This will mark the first time in almost two decades that a Hindi film will open the Jio MAMI Mumbai Film Festival.
 "I am overjoyed that Aligarh, my first film about a city other than Mumbai is the opening film of the Jio MAMI Mumbai Film Festival. This is a befitting reward for a team that has worked selflessly to make a film they are passionate about. This festival holds a very special place in my heart as it began a journey of awards for Shahid which was until then an unheralded dark horse in a year of sparkling indies. We (Eros International, my team and me) are looking forward to the night and to sharing this special film with the amazing MAMI audience," said  Hansal Mehta, who won the National Award for Best Direction in 2013 with his critically acclaimed Shahid.
 Producer Sunil Lulla, Managing Director, Eros International added, "We are delighted at the selection of Aligarh for this recognition at a significant film platform like Jio MAMI Mumbai Film Festival. This strengthens our belief at Eros International in backing the vision of directors like Hansal who tell meaningful, humane stories through their films." 
 Upon announcing the decision to open the festival with AligarhAnupama Chopra, Festival Director, said, “Aligarh is a powerful film that tells an important story on a sensitive subject. Hansal Mehta has a unique ability to tell uncommon human stories on the celluloid screen. Our mission is to showcase exciting and thought-provoking stories and I am sure our audience will enjoy our festival opener.”
 Hansal Mehta’s illustrious career began in television, where he directed the cooking show Khana Khazana (1993–2000) starring Sanjeev Kapoor. Mehta made his feature film debut with  Jayate (1999), which screened at the International Film Festival of India in Hyderabad as part of the Indian Panorama (1999-2000).  He followed up his debut with the cult hit Dil Pe Mat Le Yaar in 2000, and spent the next decade making feature length and short films. He is best known for his moving biopic Shahid in 2013. The film, starring Rajkummar Rao, chronicles the life of Shahid Azmi, a human rights lawyer murdered in 2010. Mehta and Rao continued to collaborate in Mehta’s next film, City Lights, an adaptation of Metro Manila, a British independent film.   
The 17th Jio MAMI’s Mumbai Film Festival will be held in Mumbai from October 29th to November 5th 2015. The film screenings will take place at PVR Versova, PVR Citi Mall, Andheri, PVR LP, Phoenix Mills and Regal – Colaba. To attend the festival, viewers can register online at http://in.bookmyshow.com/mami/ or visit registration counters at the festival venues listed above.
Along with Chairperson Kiran Rao and Festival Director Anupama Chopra, the members of the new Board of Trustees of MAMI are Filmmakers Farhan Akhtar, Karan Johar and Vikramaditya Motwane, Actors Riteish Deshmukh and Deepika Padukone, Mr. Anand Mahindra, Chairman & MD, The Mahindra Group, Mr. Ajay Bijli, Chairman and MD, PVR Ltd, Mr. Siddharth Roy Kapur, MD, Disney and Mr. Manish Mundra, Founder and CEO, Drishyam Films. These eminent personalities, outstanding achievers in their respective fields, are bringing together their expertise and experience to give Mumbai and India a bigger, better and even more exciting 17th edition of the Jio MAMI Mumbai Film Festival.
Jio MAMI VISION 2015
The Jio MAMI Mumbai Film Festival is an inclusive movie feast. We showcase the latest cutting-edge independent cinema, cult international films and art house fare alongside genre movies from Bollywood and Hollywood. We offer the best of world cinema to the people of Mumbai and the best of Indian cinema to the world. The festival is run by the Mumbai Academy of Moving Image, popularly known as MAMI. This is a space where we revel in the sheer pleasure of cinema, the joy it gives us and the way it enhances our lives. Our goal is to nurture and ignite a passion for movies. We want Jio MAMI to be shorthand for excellence in cinema.
ABOUT Jio MAMI
Mumbai - the financial capital of India is also the epicentre of the Indian film industry. The city plays such a major role in production and dissemination of Indian films and television programs that it is widely known by its acronym 'Bollywood'. In 1997, a group of film industry stalwarts headed by late Hrishikesh Mukherjee founded the Mumbai Academy of Moving Image (MAMI) as a not-for-profit Trust. Their main objective was to organize an annual International Film Festival of which the film industry and the country could be proud . MAMI has been organizing the festival for the last 16 years and aims to foster a climate of good cinema. MAMI engages people from all walks of life across the city and country who enjoy and love good cinema. It is Mumbai’s only film festival that is entirely created and run by film professionals and a group of members from corporate India. Appreciation of good cinema, stripped of all the limiting labels of art and commercial, can only come about through exposure to the best of films the world has to offer. The Festival is the first step in that direction.
In their Mission Statement in 1997, the MAMI Board of Trustees said, "We feel it is the need of the hour to disseminate and inculcate good cinema among Indian audiences. The only way to achieve this is to celebrate cinema by hosting an International Film Festival in Mumbai, India's film and entertainment capital. MAMI (Mumbai Academy of Moving Image) is committed to start Mumbai's first independent international film festival organised by practicing film makers."
For more information on the 17th Jio MAMI Mumbai Film Festival scheduled to be held from 29th October- 5th November 2015, do visit our MAMI Website, Twitter handle, Facebook Page, Instagram and YouTube as follows: 
#JioMAMI2015
Twitter: @Mumbaifilmfest
Facebook: /MumbaiFilmFestival
Instagram: /mumbaifilmfestival
YouTube: Mumbai Film Festival

शनिवार, 3 अक्टूबर 2015

Singh is Bliing becomes Akshay Kumar highest opening ever at the box office!!

Collects Rs 20.67 cr on its first day! 
One of the most anticipated films of 2015, Singh is Bliing has hit the theaters and how! The audience and critics have gone gaga about it and cannot stop appreciating the film.
Just day one and the box office records are already soaring high with figures.
The film has opened to a whooping amount of Rs 20.67 cr on Friday making it its first day collection. It is also Akshay Kumar’s biggest opening at the box office uptil now!
Infact, we hear that many theatres are already house full till Sunday and many fans are still awaited to watch the movie, all thanks to its superhit music and extensive marketing.
The entire team of Singh is Bliing is already in awe with all the love and support they have been getting from their fans all over the world.
Produced by Ashvini Yardi and Co- produced by Akshay Jayantilal Gada, Kushal Kantilal Gada and Reshmaa Kadakia. Dhaval Jayantilal Gada (Pen) & Grazing Goat pictures LLP Presents, starring Akshay Kumar and Amy Jackson in lead roles, Singh is Bliing directed by Prabhudheva. The film released on 2nd October 2015.

गुरुवार, 1 अक्टूबर 2015

Singh Is Bliing – Official Mobile Game Released

Displaying Singh Is Bliing_Game Launch.jpgDisplaying Game.jpg
Director Prabhu Deva’s much anticipated action comedy Singh Is Bliing is scheduled to be released on 2 October 2015. The film features Akshay Kumar, Amy Jackson, Lara Dutta and Kay Kay Menon in lead roles. Accompanying the film’s theatrical release is the movie’s official mobile game. 
The official Singh Is Bliing game is published & distributed by FunOnGo Entertainment Pvt. Ltd., a digital entertainment specialist across movies, music, games and applications. The company provides customized platform and managed services to clients such as Samsung, Micromax, Karbonn, Intex, Spice& Gionee.
The game publishers have designed the game in a manner that gamers get a real good feel of being in the shoes of their favorite action hero Akshay Kumar. The run up to the castle and the fight sequences on the floor are evocative of the fast pace, taut action that Akshay is famed for.  On completion, the game was showcased to Akshay; He said “I really liked the game, the fights were so good that I ended up playing the game for most of the day”
The interactive mobile actiongame requires Rafttaar Singh to go on a mission to save Sara, who has been captured and held captive in a castle.
The gamer plays as Rafttaar Singh and can unlock up to three stages of game play as he succeeds from one level to another.
In the first level of the game, Rafttaar Singh is expected to run up towards the castle jumping over hurdles, avoiding obstacles and dodging oncoming threats. The gamers will really like the slide kick play action to counter attack their on screen enemies.
The level two takes Rafttaar Singh inside the castle, fighting here the gamer could find health levels drop with the onslaught of enemy punches, but they have the use of a life line too! The fight controls are intelligently placed on screen in the second level.
The third level is the more advance level and here Raftaar Singh gets to rescue the lovely Sara.
The official game is available across most of the popular feature and smart phones in India.

Speaking about the release of the official Singh is Bliing game, Vijay Singh CEO of FunOnGo Entertainment said; “We see the mobile phone as a fantastic gateway for film makers to reach their potential consumer. Our team plays an active role in publishing, marketing and distribution of the games we do. Mobile games provide for an immersive experience and turn curious bystanders to engaged fans.
Adding to Vijay’s point of view Shibasish Sarkar, COO of Reliance Big Entertainment added; “In the business of entertainment fans create customers and this impacts box office performance. Our alliance with FunOnGo to publish the official game is with the view to provide the customer a value added cinematic experience”The Singh Is Bliing – Official Mobile Gameis available for users downloads on Android, IOS marketplace and other popular app stores online.
About Big Reliance Entertainment Pvt. Ltd.
Reliance Big Entertainment Pvt. Ltd has either produced or distributed and released more than 170 films in multiple Indian languages, including Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali, etc. Films from Reliance’s stable includes highly successful commercial films like Singham, Singham Returns, Bodyguard, Don 2, Attarintiki Daaredi (Telugu), to name a few, and also critically acclaimed National Award winning films like Paa, Abohoman (Bengali), Jaatishwar (Bengali), Shob Choritra Kalponik (Bengali), Kutty Shrank (Malayalam), Ijjodu (Kannada), etc.
Reliance Big Entertainment Pvt. Ltd. recently announced a joint venture with Phantom Films for its Film Production and Distribution business. The combination of Reliance and Phantom Films plans to develop and produce at least 5 to 6 films every year, apart from distribution of films in India and overseas, and syndication of rights from the Reliance Entertainment library.
Internationally, Reliance Entertainment has partnered for the past over 5 years with iconic film producer and director, Steven Spielberg, in a 50:50 joint venture, DreamWorks Studios, which has produced award winning and highly successful films, such as The Help, War Horse, Lincoln and The Hundred Foot Journey.
The company is also the exclusive Home Video licensee to prestigious studios including Universal Pictures Int. Ent., Paramount Home Ent. Global, DreamWorks Pictures, BBC Worldwide Ltd and other independent film studios.  With its robust pan India distribution network, the company has ensured reach for Bollywood and Hollywood products, not only in urban market but also mass markets. The Home video division has launched blockbusters such as Piku, PK, Singham ReturnsHoliday, Kick, Lunchbox and 2 States besides International franchise films such as Transformers, Fast and Furious, Jurassic Park etc. on home video. The company is also the licensee to leading developer and publisher Codemasters for their gaming software for PC & Console. 
Through its New Media and Digital Distribution arm, the company provides Video on Demand content to ISPs, Telecom Companies, VAS aggregators, online retailers, platforms and devices. 

Actors who aced the Anti-Hero roles on screen

  Bollywood has always loved its heroes, but it's the anti-heroes, the flawed, unpredictable, and dangerous ones, who often steal the sh...