Day 1 of the event witnessed eight
brands and designers present their exquisite collections for kids
The
much-awaited fourth edition of India Kids Fashion Week (IKFW) is here and the
event kicked off to a fabulous start at Phoenix Market City, Mumbai. The
fashion extravaganza, in association with MAX, saw dozens of kids sashay the
ramp full of style and confidence. The first day of IKFW saw creations
showcased by MAX, My Little Piggy, Mini Me, Varsha Showering Trends, Kirti
Rathore, 612 League, AZ Couture and GAP Kids. Day 1 of the fun-filled fashion
event witnessed the crème-de-la-crème of glitz and glamour industry, including
ace designers and celebrities grace the event.
Day 1 of IKFW 2016 Mumbai edition drew
cheers from the lively crowd. The audience at the show applauded for the mini
style icons as they sashayed down the ramp in lively, exuberant clothes styled
with trendy footwear and quirky accessories.
The show started off with leading
apparel brand MAX showcasing some cool summer wear, based on the theme Save the
Environment. The inspiration for the collection was derived from surfing,
street skating, varsity and cityscape. As for boys, The Jungle Book inspired
tees were a special release at the ramp show.
Payal Ashar’s My Little Piggy saw kids
strut their stuff with charm and elegance. Not only kids, moms too got an
opportunity to walk the ramp. Popular TV child artiste Ruhanika Dhawan was the
showstopper and she looked like an absolute princess in her flowing white gown.
Mini Me by Vandana Vinod, children’s
clothing brand introduced four themes running through their concept In High
Spirit. Fire Flies, Desi Pop, Flower Power and Glam Mini girls were the themes
and the entire collection stood out for its peppy bright colours. Tele artiste
Nausheen Ali Sardar sizzled on the ramp in a purple gown.
Popular screen artiste Anita Hasanandani
graced the ramp with the kids for the brand Varsha Showering Trends. The brand
showcased an exquisite display of the culture of Rajasthan through its
collection.
Like last year at IKFW, designer Kirti
Rathore’s love for the desert state of India was evident at this edition too.
From playful embroideries to a riot of colours the Rajasthani-inspired
collection, the designer gave a lot of attention to the detailing of the kids favourite
pom-pom laces on the edges and made use of creative handmade spiral cloth
buttons. It was Serbian model Natasa Stankovic and tele artiste Nandish Sandhu
who graced the ramp in Kirti’s collections.
From winter wear, casual wear and party
wear, kids looked adorable in the collections put up by 612 League as they
walked the ramp in ensembles with exquisite prints, asymmetric patterns and
delicate details that stood out in style. The ramp show by the brand stole the
limelight for the impromptu birthday celebration of its showstopper and
Bajrangi Bhaijaan star kid Harshaali Malhotra! In her pink and white gown,
Harshaali was the epitome of cuteness on the ramp.
Celebrating native American creativity
as well as exhibiting fashion with the fact of native culture's existence was
AZ Couture. All the garments were designed with a twist and new materials. Ace
choreographer Ahmad Khan looked dapper as he walked the ramp with his two kids.
The finale of the evening was a show by
GAP Kids. Artiste Juhi Parmar walked the ramp along with her daughter. The
Summer 2016 collection by the brand highlighted optimistic American style,
highly inspired by beach culture.
Mr. Manoj Mahla, Director, Craftworld
Events said, “This edition we saw brands and designers come up with out-of-the
ordinary concepts. The designers put their best foot forward by showcasing
fresh and creative collections and their presentation caught the eye of buyers
and celebs alike. We are looking forward to setting more trends in kidswear
over the next two days.”
Speaking on the event Mr. Deepak
Choudhary, Director & CEO, Event Capital, said, “The first day was a huge
success. The brands and designers put in a lot of thought to create functional
yet stylish apparel for the juinors. We were amazed to see kids walk the ramp
with great confidence and attitude. In the next two days, we expect to make
this event the most splendid celebration of kids’ fashion in India.”
Day 2 of the event will see brands such
as Samta and Shruti Studio, Free Sparrow Kids, Many Frocks, Nauti Nati, Lil
Angels, The Children’s Place and designer Sharad Raghav showcase their
collections.
About Craftworld Events Pvt. Ltd
Craftworld Events Pvt. Ltd is a One Stop
Solution, providing 360 Degree marketing approach to corporate clients. For the
past ten years it has been one of the Largest Enterprise nationwide. Equipped
with latest technologies, Wide connections & Global Network spread, we offer
Direct Marketing solutions- Event Management, CRM, B2B & B2C Activations.
We have more than 50+ corporate Client Spread all over India. For more information log onto www.cwe.in
About Event Capital:
Event Capital is a specialized
Intellectual Property Events Centric Business Venture. The venture is a joint
one between Deepak Choudhary, a veteran in the Event Management business and
AlokJalan, the Managing Director of the Laqshya Media Group. They share a
vision to be the country’s leading owner of intellectual property in the events
and experiential marketing space. The services offered by Event Capital include
the creation and support of Event IPs via research, funding, planning,
marketing and sales expertise present within the team.For more information log
onto www.eventcapital.in
