Virgin EMI Records, British music record label, is all
geared up to make a foray in India.Bringing them to the country are Tanaaz Bhatia’s
Bottomline Media Pvt Ltd and Vishal Patel’s Be Seen. Founded in 2013, Virgin EMI records is
owned by Universal Music Group. The front runners in UK as a record label, Virgin
EMI plans to introduce their chartbuster pool of artistes to the Indian music lovers
and become a unique platform for Indian music artistes as well. Bottomline Media and Be
Seen have tied-up with the record label for artist collaborations and brand partnerships
for the record label’s artists in India.
“Discovering individuals of the calibre of Tanaaz Bhatia
and Vishal Patel has been a breath of fresh air to us. These two amazing people have
totally excited us with a plan and strategy that previously seemed impossible and are connected at
the very highest level within the Indian market,” says Ted Cockle, President Virgin EMI,
Universal Music Group.
“At Bottomline Media we have successfully merged the
two worlds of entertainment and brands keeping in mind the sensibility of both the worlds
for the widest possible reach. With Virgin EMI we will bring on-board major collaborations of
the best musicians from UK and India. We will also develop brand partnerships for the
talent pool of Vigrin EMI records in India. We are very excited about this tie-up and are
looking forward to a long standing association for the record
label,” says Tanaaz Bhatia, Managing Director, Bottomline
Media Pvt Ltd.
“I am very thrilled that Be Seen will be working closely
with Virgin EMI records in India now. While the British record label already has a
reputation for top of the charts music, Be Seen will work of exploring and shining the record label
in India with influencers and brand partnership. As we work in the product placement and
sponsorship space, our endeavour will be to make India the new home for Virgin EMI Records,”
says Vishal Patel, Founder & Managing Director, Be Seen.BOTTOMLINE MEDIA PVT LTD is a bespoke entertainment
company and has strategically ventured into the Entertainment Industry. The company
exhibits a unique business model that encompasses various verticals across platforms. The
company covers all facets of the entertainment world and strives to deliver fully
integrated range of services to create value for its investments and partners through constant
innovation. Bottomline Media Pvt Ltd has created a niche by providing Brand Identity, Movie
Marketing, Various Marketing Associations & Tie ups, Media Solutions &
Talent Management services. Our Strength lies in
harnessing intelligence, talent, and experience to bring
the competitive advantage to clients.
Every Division is distinctive brand in its own right,
each with its core strength and forte. The company has successfully managed to make a huge mark in
the Entertainment and Film industry within a few years of its existence because of
our belief, positive thinking and perseverance. Our strong business ethics, dedication and
hard work has enabled us to be one of the leading marketers for Bollywood / Hollywood Films
and Brands.
