शनिवार, 20 अगस्त 2016

SUNNY DEOL LAUNCHED THE NEW TWO WHEELER TIRE FROM BKT TIRES

Famous Bollywood actor and the company's brand ambassador, Sunny Deol attends the glittering launch ceremony of the BKT Tires.
Bal Krishna Industries Limited, also known as BKT India's leading off highway tire manufacturing company announced its entry into the two wheeler tire market of the country.
BKT Tire is now set to tap the booming market for two wheeler tires in India. In a glittering ceremony attended by the Macho man of Bollywood and BKT's brand Ambassador Sunny Deol, BKT announced its foray into the new category and also showcased its two new product offerings in this segment.
commenting on the foray, Rajiv Poddar, Joint Managing Director, BKT Tires, said "Thw two wheeler tire industry has reported a compounded annual growth rate of 8.5%. considering the tremendous potential of the market and its reach in rural India, we plan to introduce our flagship tires at sizes that permeate more than 70% of the total market scope."

Qyuki launches Jammin’, a musical collaboration featuring Bollywood’s top composers and YouTube’s leading music talent

YouTube is a global platform for independent media artists and many have achieved star status driving millions of views everyday. In India, Qyuki a leading creator focussed multi-platform media company today unveiled Jammin’, a unique digital collaboration between
YouTube’s leading music creators and bollywood’s iconic composers including Grammy and Academy Award Winner A. R. Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon.
Jammin - presented by Airtel and Signature, will bring together YouTube’s  top musical talent SANAM, Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, Raaga Trippin andMumbai’s Finest collaborating with four of Bollywood’s most accomplished music composers to create ten original soundtracks and music videos.
The first music video is scheduled to release on 19th August, with a new original music video releasing every week thereafter, culminating into a mega live concert at the NSCI Dome in Mumbai on 11th November. All the music video’s will be curated on the Jammin’ channel on YouTube.
Speaking about Jammin’, Co-founder and MD of Qyuki, Samir Bangara, said, “Jammin’ represents Qyuki’s vision of empowering creators to challenge the status quo. We are super stoked to launch the first ever mega collaboration between the world of Bollywood and YouTube stars and are grateful for YouTube’s backing to make this one of the biggest musical properties to be launched in India”
Speaking at the launch of Jammin’, Co-founder of Qyuki and India’s music maestro, A. R. Rahman said, “YouTube has created an amazing platform for artists to reach their audiences, and independent creators need the backing of a partner to bring discoverability and scale to their talent. Through Jammin’ I am glad Qyuki is being able to be that true partner to creators and bring them on a level playing field with mainstream music.” 
Speaking about Jammin’, Satya Raghavan, Head of Entertainment for YouTube in India, said, “There has never been a better time to be an Independent artist on YouTube. Some of these artists posted their first video from their bedrooms and today it’s really exciting to see Qyuki bring India’s most popular music composers to work together with these talented creators on a canvas as large as Jammin’. We hope this will inspire many more talented artists in the country to start their journey on YouTube and find success.”

I always wanted to be a music composer- Nakash Aziz

-Tell us about your recent project missing on a weekend.
Yes I have composed music for the movie; it feels great when people acknowledge your work and you get an opportunity to extent your hands in the field which you love the most. This will be my debut as a music composer in Bollywood and I am excited for the same. The film will be an acting debut for legendary singer Hariharan ji’s son Karan.
-You've worked with AR Rahman what did you learn from him? What was the experience?
Rahman sir has been kind enough to trust me with his work. I started with recording a sarod for 'Delhi-6'. I've been observing him. I've heard his songs right from 'Roja' to 'Mohenjodaro'. He is like a guru, I never told him I am a singer. I thought he would figure out eventually. You can't tell him to do anything because he is Rahman. I don't think I am qualified to discuss music with him. Once he asked me, 'Have you sung 'Dhating naach?' I said yes. He said ok.I didn't have the courage to ask him if he has heard it because he has got a very powerful aura around him. I am lucky to be breathing same air as he is. It's a pleasure,
-Tell us about your association with Pritam?
He's a mentor, friend, guide and advisor. My first song with him was Pungi (Agent Vinod). It was my big song where I got into playback singing. As an individual who was trying to make it into Bollywood, it was a huge break. Immediately after that, Second Hand Jawaani (Cocktail) was out a few months later. I wasn't singing much then. I was doing scratches for music directors like AR Rahman and Pritamda and getting to know the requirements of a playback singer.
-What made you decide to become a music composer from a singer?
I always wanted to be a music composer, when I got an opportunity to compose the music for the film ‘Missing On A Weekend’ there was no second thought in that and I readily agreed on the same. I just want to be able to work on music that allows me to express more. There will be songs I am not comfortable with but I have to take it up as a job. In the future, I want to do jobs I can relate to and be able to deliver in a comfortable manner.
-You've performed at IIFA for the third time.. You're a hot favourite there. Comment.
Performing at IIFA is always fun. It gives lot of exposure as a singer and also an opportunity  to perform in front of our own Bollywood industry. And I have mainly performed in IIFA’s with Pritam da, I feel lucky and blessed as am amongst the few who have worked with both the masters, Rehman sir and Pritam da. Every day is a new learning experience for me. This year IIFA was in spain and I was really amazed to witness music culture of spain which is vast and beautiful.
-2016 has been a great year so far...
Yes, thankfully my most of the songs were loved by everyone including ‘Jabra Fan’ and ‘Pyaar Ki’. I have also recorded few south songs as well and also composed for a film, so it would be not wrong to say that this year is being a great one for me so far. Also coming back to fan, No words can describe how I am feeling right now. I have grown up watching Shah Rukh Khan, so it is a big deal for me. I had never even thought of seeing him in person, forget about meeting him. And today, when I see him dancing to my song, it seems unbelievable."
-Why is depression so common.  You went through it. Tell us about the phase and how you came out of it?
I was not in that extreme depression, but it I will say I was completely demoralized due to the vote out from a reality show as I obviously wanted to win it. But as we say everything happens for the good, and I really learnt a lot from that experience as I firmly believe that in depression your talent grows in a positive way. The exit from Indian Idol was infact the positive sign for me.
-Who are your competitors?
No one, everyone has enough work here. I would not say that there isn’t any competition in music industry but yes there is lot of work here so I feel no need to compete with anyone.
-Tell us about your early days of struggle to reach where you have today?
Before I participated in Indian Idol, I was taking part in a lot of inter-college music competitions. I was studying in Patkar College, Mumbai, and in the first two years there, I didn't have any friends. Only after I started singing in college, people started interacting with me. Also, I won a lot of competitions for my college and that boosted my confidence. That's when I realised music was my calling.
-Which languages do you enjoy singing the most?
I enjoy to be associate with the word music that be it in any work or any language. So language is not a barrier for me. Also, I do make it a point to know what I am singing. Unless I understand the lyrics, how will I emote? So I keep asking the regional composers about each word in the song and what each line means.
-You've sung for Srk,  Salman and Saif. What was the feeling?  Who do you wish to sing for next?
The feeling is amazing. I have been watching these superstars since my childhood and have been dancing on their hit numbers; it feels amazing to see superstar’s face on your voice. I would like to sing for Aamir Khan.
-Your take on reality singing competitions.
It’s a good platform for singers like us, it gives exposure in the industry and help us to reach our voice to each and every person including the music directors.
-Most of your songs are full of energy and dance numbers. Is that your specialty? What other genres would you like to explore?
Yes, and its not easy to sing these type of songs as well. No matter what is happening in your life, you have to go out there and have fun while singing the song. When you go to any social outing, these are the songs that people dance to. I feel blessed that I get to sing the kind of songs that cheer people up. I don’t think there is anything wrong in being slotted. I hope to have a long life and once I have mastered these kind of songs, I can move on to the romantic space.

Euphonious Occasion: ‘The Versatile-Javed Ali’ By Swar Aalap, a musical extravaganza creates many memories

Music, Comedy, lots of emotions and several songs of yesteryear Hindi films creating nostalgia for several....such was the "The Versatile - Javed Ali" live in Concert organised by Swar Aalap;  an organization committed to bringing recognition to the great musicians of the Indian Music Industry for the past 14 years.
This time in its 14th year Swar Aalap honoured the Great Gorakh Sharma ji , Mohammad  Rashid Khan saahab and Late.Shashikant Kudalkar ji in the presence of several big wigs from the Film Industry like Javed Ali, Johnny Lever and corporate head honchos. At the event, awards are conferred upon outstanding great musicians who by their work and art have inspired many and created numerous melodies to cherish for millions forever. Founder Dinesh Ghate elated with the gathering, says, "Every year we are trying our best to reach out to as many musicians in the country and provide financial, medical and emotional support.” The event was supported by Godrej Propertiesupcoming thane project Godrej Emerald, Bank of India, Radio Partner - Big Fm 92.7 and PR Partner - bubble communication.
Swar Aalap’s initiatives to keep the soul of the music industry alive and have found support from many legends of the industry like Pyarelal Sharma, Hariharan, Shivamani, Anu Malik, Sonu Nigam, Shaan, Vishal Shekhar amongst others. There are  numerous  other properties that the organization is working towards.  Concerts are in addition to support needy Artistes and also restore the documentation of these living legends work in the form of digital data and coffee table book ‘The Unsung Heroes’.
Gorakh Sharma is an Indian guitarist who is well known for his work in the Indian film industry. He is the younger brother of Pyarelal Sharma of the famed music duo Laxmikant- Pyarelal.  During his entire music career that spanned from 1960 to 2002 he has played various string instruments in more than a 1000 songs and over 500 films including Rishi Kapoor starrer Karz, Rahul  Roy Aashiqui amongst others.
Mohammad Rashid Khan is Master of ‘Bulbul –Tarang’ and  ‘Banjo’. Rashid Khan has been playing the instrument since 1962, One of his first assignments was for the movie Shankar Shanbhu (1976) under the baton of Kalyanji Anandji. There is hardly any famous qawwaali-s in our films in which Mohammad Rashid Khan has not displayed his skills - eg. Burning Train, Muqaddar Ka Sikandar, Zamane Ko Dikhana Hai, Qurbani, Karma, Naam, Sarfarosh, Rowdy Rathore, Ishaqzaade, Bajrangi Bhaijaan.
Late.Shashikant Kudalkar the elder brother of the famous composer, Laxmikant Kudalkar (Laxmikant-Pyarelal) was a very skilled  table player.A strong pillar in the edifice of the ‘Laxmikant-Pyarelal Brand’. He organised the rhythm-section for almost all songs, right from Parasmani till the early 1990-s.He played tabla in the movie Guide for S D Burman. He has also worked for R D Burman,Kalyanji Anandji, Naushad, Sardar Malik, O P Nayyar, Khayyam, S N Tripathi & many more as a tabla player for many memorable songs of the 1960-s, 70-s & 80-s. He played the famous passages of ‘duff’ for the on-screen Rishi Kapoor in the block-buster, ‘Sargam’.
Requested by the present audience, Gorakh Sharma ji recreated the moment at concert by playing Film ‘Karz’ signature tune on stage.

Powerdrift, Youtube’s Automobile Giant reaches 50 Million Hits

Qyuki, a multiplatform network and media company announces the unprecedented feat of hitting 50 million lifetime views of Powerdrift, one of its top auto expert creators. Rooted as India’s most engaging and fastest growing automotive channel, they have successfully established themselves as the pioneers in auto sector on YouTube.
Because of their passion for bikes and cars, they stand as a one stop solution to your automotive pangs. PowerDrift has become a breakout hit, even reaching over 200- 500k views on their videos. Viewers ride along with young hosts as they continue their love/hate relationship with latest machines on road and other highly strung performance vehicles by the means of Technical Reviews, Launch updates, and their newly launched entertainment series with automotive called as Blockbusters which has already crossed 1Mn views
Powerdrift has created authentic experiences to match its audience's strong engagement online who have positively responded to the show’s unscripted and authentic content. The feat of reaching 50 million views is a direct outcome of video-rich production network of short- and long-form premium storytelling around automobile culture, thus delivering high-quality as well as premium content to the audience of passionate auto enthusiasts.
Speaking on the development Samir Bangara says "As an auto enthusiast, I can personally vouch for the fact that Powerdrift creates content that transcends from being informational to real auto-entertainment. Qyuki is proud to have helped them achieving this major milestone."
Adding to this Rohan Albal "Mumbai's population is said to be over 20 million so doing 50 million views was  something that got us all at PowerDrift really excited. Showcasing indian motoring in a 'never seen before' way has been our motto and we are happy to see our fresh and distinctly different approach reach out to so many people for good. We owe our learnings to the viewers and am personally eager to find out what the team is capable of doing next."
About Qyuki Digital:

Qyuki is a multi-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital super stars and manages the end to end value chain for them across traditional and new media platforms. In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1000x to 6 MILLION fans in one year.  Qyuki prides itself in being a creator focused company with SANAM Band, FunkYou, Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Money control amongst others.

KableOne & Saga Studios Present Lakadbaggey

After much anticipation, Lakadbaggey — a KableOne Original in association with Saga Studios — has finally premiered, and it’s already creati...