Sony Pictures Networks Productions announces its next - “Mubarakan”

~ An Anees Bazmee film, will star real life ‘chacha – bhatija                  jodi’ Anil Kapoor and Arjun Kapoor ~

Sony Pictures Networks Productions (formerly MSM Motion Pictures, a division of Sony Pictures Networks India Pvt.Ltd.(SPN,announce their next film titled ‘Mubarakan’. In a casting coup of sorts, Sony Pictures Networks Productions has roped in the real life ‘chacha-bhatija’ - Anil Kapoor and Arjun Kapoor to come together in a film for the first time! What’s more, the duo also play ‘chacha-bhatija’ in the reel life. The film also stars Ileana D’Cruz, Athiya Shetty, Amrita Singh amongst others. The family comedy will be directed by none other than ace director Anees Bazmee. Anees’s last film ‘Welcome Back’ was a major hit and also starred Anil Kapoor. Prior to that, Anees had directed the Salman Khan blockbuster “Ready”. With ‘Mubarakan’ this ‘Triple A’ Jodi of Anees, Anil and Arjun is all set to have the audiences entertained with comedy that will have them rolling in laughter. Anees will make sure that the ‘chacha-bhatija jodi’ replicate the same camaraderie that they share in real life on screen too.

Mubarakan is a laugh riot with confusions galore, laughter, love, egos and emotions.Mubarakan is produced by Sony Pictures Networks Productions and Ashwin Varde & Murad Khetani’s Cine1 Studios and is all set to go on the floors by November 2016.

The film has been written by Balli Januja and Rupinder Chahal.

‘Mubarakan’ is slated for a 28th July 2017 release.

Comments:

Sneha Rajani, Dy President & Head, Sony Pictures Networks Productions:

“We are very excited to embark on our journey for Mubarakan. From drama to horror to slice of life cinema and now comedy, we aim to present content that engages, evokes and entertains our audiences. I am certain that Mubarakan will be one of the most anticipated movies of 2017 and we look forward to receiving the same overwhelming support like we have in our previous movies.”

Anees Bazmee, Director

“Mubarakan is one of the best scripts I’ve come across in recent times. That’s what attracted me to it primarily. The highlight of the film will be Anil Kapoor and Arjun Kapoor coming together for the first time on screen. The madness of the script along with the fantastic ensemble cast, we are all set to create something that will be unparalleled.”

About Sony Pictures Networks Productions:

One of the youngest film studios in India, Sony Pictures Networks Productions (formerly MSM Motion Pictures) is the film production arm of Sony Pictures Networks India Pvt. Ltd. (formerly Multi Screen Media Pvt. Ltd), a subsidiary of the Sony Corporation which owns and operates the Sony Entertainment Network of television Channels. The division was set up in 2013 with a mandate to produce engaging, entertaining and high quality cinema for Indian diaspora audiences worldwide. SPN Productions produced the critically acclaimed film PIKU in 2015, which went on to become one of the biggest breakout hits of the year - amassing innumerable awards including 3 National Awards.

WIZCRAFT COMMEMORATES ITS GLORIOUS 27-YEAR JOURNEY IN THE EVENTS INDUSTRY WITH AN ALL NEW BRAND IDENTITY PROVING ‘BLUE IS THE NEW RED’

After 27 years of creating world-class experiences with dedication and passion, India’s leading media and Entertainment Company Wizcraft welcomes a new phase in its illustrious journey by embracing the color blue, that symbolizes wisdom and positivity, in its brand identity, proving ‘Blue Is The New RED’. Launching their new logo, which has the color blue all over, along with the multi-colored star that represents vibrant energy, which has always been an integral part of its identity, Wizcraft is all set to leap into the promising future.

From conceptualizing and executing world class live events in India and around the world, to the creation of the proudly held portfolio of brands, Wizcraft has redefined the entertainment and experiential space and has truly been a trailblazer in every aspect. The journey so far has been a wonderful and enriching experience that has brought a vast range of success and moments of joy over the years. As the world inches closer to the realm of globalization and advancing possibilities of technology, Wizcraft greets this new change for the betterment of the company and to grow exponentially in the years to come.

Speaking on this exciting new change, the Founder Directors of Wizcraft - Andre, Sabbas and Viraf commented, “We are at the threshold of the future and the time has come to take the first step towards embracing the limitless possibilities that lie before us. We are very happy to announce the launch of the new logo that proves that ‘Blue Is The New Red’. Blue is known as the most universal color denoting natural elements of earth, from the lightness of the skies to the deep blue sea, and inspires wisdom to add strength and bring unity. Also, the special multi-colored vibrant star that is positioned above the ‘I’ in the logo, embodies our belief that each Wiz is a star in their own right. Our new logo represents the diversity, dynamics, confidence, reliability and trust, and coolness, that is synonymous with the brand philosophy of Wizcraft.”

About Wizcraft International Entertainment Pvt. Ltd.

Wizcraft International Entertainment, India’s leading media and Entertainment Company is dedicated to showcasing its expertise on the world stage. Having conceptualized some of the grandest events globally including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the Commonwealth Games Opening and Closing ceremonies in Delhi as well as the Handover ceremony of the Commonwealth Games in Melbourne, & the prestigious International Indian Film Academy (IIFA) Awards & Weekend for 17 years in over 12 countries, Wizcraft has contributed towards brand building for India across the world.

Wizcraft has pioneered and developed India’s biggest entertainment brand IIFA which has taken Indian Cinema and culture to the world. Wizcraft’s growth story reflects the evolution of the Indian event management & entertainment industry itself. Driven by its vision “Believe in the power of your dreams” the company is committed to quality and innovation, while setting its sights on greater peaks of achievement.   

VMate Uses Innovative Danmaku Chat for Madaari’s Online Release

                     
              - Ushers in a New Trend in Audience Engagement- 

- Madaari Danmaku Generates 1,000 Comments per Minute Peak Time-

VMate, a video platform that offers free HD-copyrighted movies, has set a new trend in movie marketing and audience engagement with the online release of movie “Madaari” on August 31. VMate used Danmaku, a commentary sharing system, with the cast and crew of the film during its launch. Danmaku, which means “bullet curtain”, refers to a live chat system in which viewers can plaster comments directly on top of an uploaded video.At 9 PM on 31st Aug, as VMate launched the much-publicized online release of Madaari, Actor Jimmy Shergill and Director Nishikant Kamat, conducted a live Danmaku interaction for 3 hours - all through the online streaming of the movie. The innovative chat format drew lot of viewer interest with comments reaching 1,000 per minute during its peak time.

“I have never used such an innovative and creative way to chat. I spoke to the viewers and my fans while the movie was screening on their phone. It cannot get better than this!” said Actor Jimmy Shergill post the chat session

This is the first time in India that a movie platform has used Danmaku for live audience engagement while the movie is screening, setting a new cultural phenomenon. Danmaku live comments are extremely popular among young people in China, Japan and other Asian countries and are fast becoming a new way of online viewing.

About VMate

VMate, a video platform, allows users to steam and download high definition-copyrighted movies at zero cost. VMate allows streaming across different qualities, from 1080P to 144P, and also recommends videos based on user’s watch history and interest. Users can also share movies offline. VMate comes with a smooth, simple and stylish interface and a promise to bring dynamic, trending content related to movies to a single click. 

Download VMate from Google Play

MARVEL’S TINIEST SUPERHERO ANT-MAN PREMIERES-11TH SEPTEMBER AT 1PM & 9 PM ON STAR MOVIES

Star movies brings to its viewers an opportunity to watch a blockbuster hit which has ascertained the fact that heroes can come in all shapes and sizes. Based on the marvel comic character first published in 1962, Ant-Man is from the renowned studios that has delivered several blockbuster franchises such as Iron Man, Avengers, Thor & Captain America. Ant-Man with a strong ensemble cast and a hint of fun and comedy premieres first time on television on star movies on 11th September at 1pm & 9 pm

Marvel’s Ant-Man is about a S.H.I.E.L.D scientist Dr. Henry 'Hank' Pym who created the Ant-Man suit with “Pym Particle” which allows its user to alter his size. Scott Lang, an expert thief, is handpicked by dr. Pym to take the charge as ant-man. Lang must learn the capabilities of the suit to help defend the world using ant-man’s shrinking technology and pull off a heist that unlike its other superhero counterparts.

Produced by Marvel Studios, Ant-Man has made becoming smaller cool with a worldwide collection of over $ 500 mn. This fast paced and entertaining movie with special effects and humor has made ant-man another feat in the list of marvel’s success stories.

Enjoy marvel’s tiniest superhero blockbuster Ant-Man exclusively only on star movies, 11th September at 1:00 pm and 9:00 pm.

CANCER PATIENTS AID ASSOCIATION (CPAA) AND THE CARNIVAL CINEMA CELEBRATE A DAY TO REMEMBER A MEMORY TO CHERISH ON SEPT 3

Cancer Patients Aid Association (CPAA) and Carnival Cinemas organised a day full of entertainment for cancer patient children at Carnival Cinemas, IMAX Wadala in Mumbai.

The children watched a special screening of A Flying Jatt and enjoyed moments with the Jacqueline Fernandes, and. CPAA Brand Ambassador Vivek Oberoi also celebrated his birthday with the children. The celebrities are well known for their compassion and championing of social causes, and they spent time with the kids. Besides them, director Sudeep Ranjan Sarkar and producer Rita Jhawar also celebrated the successful release of Umformung -- The Transformation with the children.

Said Vivek Oberoi, “This is my unique way of celebrating my birthday; have been doing this for 14 years now. Seeing the kids smile and enjoying themselves is my gift to myself! They are so brave and just need a little encouragement in their fight against cancer.”

Said Anita Peter, Executive Director, CPAA, “It has been Cancer Patients Aid Association continuous effort to spread happiness among the patients and let them know, they are not alone in their fight against the dreaded disease this is more so if it is a child suffering from cancer, because children are and will always be special to all of us. CPAA as an organization helps fund the treatment and provide need based support to the patients. CPAA also feels that a day of happiness goes a long way in lightning the load that cancer brings. We are grateful to our corporate friends for all their support and making this possible.”

Added PV Sunil, CEO and Director, Carnival Cinemas, “We are grateful to CPAA for providing us with this unique opportunity. I hope this initiative will provide everlasting memories for these lovely children. It was very encouraging for the children fighting cancer to know that so many people care.”

About CPAA: Cancer Patients Aid Association is a registered voluntary organization that has been working in the field of cancer for the last 47 years thereby taking care of the total management of the disease cancer from awareness to rehabilitation. It has been our continuous effort to spread happiness among the patients and let them know, they are not suffering from cancer, because children are and will always be special to all of us.

About Carnival Cinemas: Carnival Cinemas is the largest multiplex chain spread across cities in India.  With a seating capacity of over 1,09,000 Carnival currently operates at 119 locations, with 325 screens in 89 cities making it a most come-at-able chain of the country. Carnival is currently present in Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Maharashtra, Madhya Pradesh, Rajasthan, Punjab, Gujarat, Haryana, Delhi NCR, Jharkhand, Chhattisgarh, Uttar Pradesh, Uttarakhand, West Bengal, Bihar and Pondicherry. With its nationwide presence across Metros, Tier I, Tier II & Tier III cities, Carnival Cinemas promises to reach and entertain its patrons present across the country. The group envisions holding 5000 screens globally by 2020 giving an inimitable movie experience & service standards.