Eros Now, one of the
fastest growing over-the-top (OTT) Indian entertainment platforms owned by Eros
International Plc (NYSE: EROS), today announced a strategic integration deal
with India's leading mobile app for transportation, Ola’s connected car platform
for ridesharing, Ola Play. This strategic revenue-sharing partnership through
Eros Now subscriptions will enable an immersive and personalized experience
which customers can seamlessly control through their smartphones as well as a
device mounted at the back of the seat.
Powered by proprietary
in-car and cloud technologies from Ola, Ola Play brings advanced car controls,
choice of personalized content and a fully-connected interactive experience for
its customers. Eros Now offers the widest library of films, music, premium
television, and regional content that has the potential to enhance the
experience for many Ola customers.
Ola commuters will now
have easy access to a vast array of unlimited entertainment options through
Eros Now on Ola Play. Content will be customized depending on customer
preferences and ride information like time and destination to provide the
perfect connected in-car experience. The association particularly adds value to
the superior experience proposition of Ola Rental and Ola Outstations
categories that are widely used by customers. Long, traffic-filled journeys are
now going to be easier rides with Eros Now’s broad selection of entertainment
choices on display. The offering is
currently available in four cities: Mumbai, Delhi, Bangalore, and Hyderabad.
Commenting on the
integration, Rishika Lulla Singh, CEO - Eros Digital said, “Connected cars are
a reality now in India with Ola Play. We are excited to join hands with Ola as
our vision remains to provide easy access to premium experience on-the-go. This
strategic integration enables increased user engagement and will help us
increase our reach to millions of Ola customers.”
Speaking on the
development, Ankit Jain, Sr. Director and Head of Ola Play, said, “At Ola, we
are tirelessly working towards enhancing customer experience, Ola Play is a
strong step in that direction. In line
with such efforts, our association with Eros Now is sure to offer our
discerning customers an unparalleled entertainment experience. A boon for our
Outstation customers who spend hours at a stretch in the cab, they now have an
even stronger reason to choose Play on our platform. With partnerships such as
these, Ola is well on its way to transform the consumer’s ride experience,
giving them the power to control their time spent inside the car, and building
an experience that is intelligent, contextual, and unique.”
With this association,
Ola Play customers will have access to a vast and diverse range of popular
movies on Eros Now.
