In
Qyuki’s continuous endeavor to support and encourage unique talent, it’s latest
association with Aranya Johar speaks true to the cause. Known as a young writer, poet and
performer with Unerase Poetry. The
campaign in association with the World’s No. 1 Matchmaking Service Shaadi.com
is an expression of a girl’s struggle with the societal norms and conventions about body, shape and
complexion.
In just
2 minutes, the poem portrays gamut of feelings and emotions on how girls are
burdened with stereotypical notions on their body type and skin tone. Although the poem is penned and recited by a
girl, it fairly balances the judgments framed about boys and men as well.
Aranya
started her poetic journey at the tender age of 11 and her piece ‘A Brown
Girl’s Guide to Gender’ hit a staggering 1 million views within two days of its
upload and is currently over 30 million and counting. This time through “A Brown
Girl’s Guide to Beauty” Aranya strives to speak aloud about the set norms by
the media and the society.
An
innovative initiative started by standup comedian and poet Simar Singh, UnErase
Poetry is a bilingual medium that creates and promotes spoken word poetry. The
digital creators are at the forefront of bringing about a change in the society
about the regressive concepts such as taboos on menstruation, human
trafficking, marital rape and many such
relevant and important subjects.
Sharing
his thoughts, Simar Singh said “This campaign is an effort to bring awareness
of how skin tone of a girl shouldn’t be a parameter to marry her. Aranya has done remarkable work with her
poem. We have the befitting partners with Shaadi.com and with Qyuki Digital
being the platform, we are rest assured for it to reach out to its audience.”
Sagar
Gokhale, the content head, expressed “Qyuki has always stood for change and we
are glad to be associated with such a unique talent as Aranya’s. Her poetic
form has formed a bond with viewers and we want to strengthen it. We are glad
to showcase the power of such an impressive talent.
According
to CEO Gourav Rakshit, Shaadi.com, "The bias against complexion and body
type is something that exists within our society at large. While eliminating
this mindset is a long way off, this is our first step to help people look
beyond and really get to know a person before making their decision. It’s only
fair to give finding love a fair chance!”
