Launch Party of Amazon's Largest Imaging Studio BLINK

                                 Lights! Camera! BLINK! 

    Amazon unveils the largest Standalone Fashion Imaging Studio in India 

Offering over 44,000 sq. ft. of state-of-the-art digital imaging space, the studio is the first of its kind in the country, and only third of its kind globally by Amazon 

The studio is equipped to produce large volumes of high quality images every year to support Amazon Fashion’s rapidly growing business in India. 

After the successful launch of the Fashion Studios in New York and London, Amazon unveiled the largest standalone fashion imaging studio in India on the evening of September 13, 2017 in Gurgaon. 

The elaborate soiree hosted by Amazon Fashion had celebrating the launch of the iconic studio by Amazon, ‘BLINK,’ was attended by prominent designers and personalities from the fashion industry such as Suhil Sethi, Tarun Tahiliani, AD Singh, Kalyani Chawla, Archana Vijaya, Aparna Bajaj, designers Sumeet Verma, Ashima Leena, JJ Valaya, Rina Dhaka, Varun Bahl, Manish Arora, Rohit Gandhi and Rahul Khanna, Dhruv Kapoor, Amit Aggarwal to name a few with Mr. Arun Sirdeshmukh – Head of Amazon Fashion, Aparna Batra and Narendra Kumar – Creative Head at Amazon Fashion 

The guests were delighted with surprises such as the fabulous visual display choreographed by Aparna Bahl throughout the evening as they discovered the global facility that marked its first ever opening in India, becoming the largest fashion photography studio present in the country. 

Spread over 44,000 sq. ft. with state-of-the-art digital imaging facility, the studio is first of its kind in India and only third of its kind globally by Amazon. In addition to 16 individual high-tech photography bays, the studio also has a large editorial suite, video editing facilities and creative spaces. Established as a Center for Creative Excellence, the studio will enable Amazon Fashion to creatively collaborate with Fashion brands and partners to produce lakhs of high quality images for its fashion merchandize every year.

“At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online. All of our efforts we’ve made for this studio in terms of technology, scale and talent are designed to deliver high quality imagery that inspires and educates our customers”, said Arun Sirdeshmukh, Head, Amazon Fashion India. “With this studio we will continue to strengthen our relationships across the entire industry – with brands, designers and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online”.

Since the start of 2017, Amazon Fashion added close to 50 top fashion brands to its offerings including iconic fashion brands that debuted in India like Under Armour, Steve Madden Jewelry, Juicy Couture Watches and many more. Its growing selection includes Marks & Spencer, New Balance, Forever 21, Forever New, French Connection, Calvin Klein, Mothercare, watches from Michael Kors, Emporio Armani, Versus by Versace, and more. 

Amazon Fashion is the largest Fashion destination in the country with leadership in selection across all fashion categories. Amazon Fashion customers can browse over two million fashion products from specially curated stores for Apparels, Shoes, Jewellery, Handbag, Luggage, and Watches. Amazon is constantly exploring new innovations in technology to enhance the customer experience online. In addition to providing customers with an intuitive search and browse experience, Amazon Fashion has further elevated the experience by allowing customers to shop seamlessly for their favorite brands using the ‘Top Brands’ filter and also recently launched ‘auto-exchange’ feature for seamless returns. 

About Amazon.in      

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform. 

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about. 

Twitter and Instagram: @amazonfashionin

#InABlink

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Sony Max Highlights and Listings- 16th- 30th September, 2017

SAT	16-Sep-17	08:00:00PM	Katamarayudu
SUN	17-Sep-17	08:00:00PM	Sarainodu
MON	18-Sep-17	09:00:00PM	Bhairava
TUE	19-Sep-17	09:00:00PM	Jaanbaaz Khiladi
WED	20-Sep-17	09:00:00PM	Heart Attack
THU	21-Sep-17	09:00:00PM	Magadheera
FRI	22-Sep-17	08:00:00PM	Kanchana Returns
SAT	23-Sep-17	08:00:00PM	WTP: Hindi Medium
SUN	24-Sep-17	08:00:00PM	Son Of Satyamurty 2
MON	25-Sep-17	09:00:00PM	Dangerous Khiladi 5
TUE	26-Sep-17	09:00:00PM	Sivaji The Boss
WED	27-Sep-17	09:00:00PM	Dum Briyani
THU	28-Sep-17	09:00:00PM	Aamdani Ataani Karcha rupaya
FRI	29-Sep-17	08:00:00PM	The Return of Rebel 2
SAT	30-Sep-17	08:00:00PM	Sooryavansham