‘YRF Viewer’s Choice Awards’ Records a Reach of Over 40 Million Fans

When the best in entertainment and a social media giant come together, there is bound to be a blockbuster. For the first time ever, Yash Raj Films - one of the leading production houses in the entertainment vertical and Facebook teamed up for one-of-a-kind Bollywood awards on Facebook - ‘YRF Viewer’s Choice Awards’ to celebrate the best of YRF over the years. The awards kick-started on 12th September and concluded on 29th September with Facebook Live sessions. The campaign was hosted on the official brand page of Yash Raj Films (www.facebook.com/yrf). The 15 unique and unconventional categories were rolled out for the fans to vote for their favourite nomination. From DAAG (1973) to BEFIKRE (2016), ‘YRF Viewer’s Choice Awards’ took the fans on a nostalgic journey of YRF’s most celebrated work. The campaign witnessed an overwhelming response from film admirers and the numbers are proof. Over the span of 15 days, the polls attracted a massive number of over 40 million reach, 10 million views across video assets and 4 lakh plus votes for 15 categories with multiple activations in place. The cumulative of both the Live sessions held for the awards hit a reach of 5 million. Owing to YRF’s robust digital presence, ‘YRF Viewer’s Choice Awards’ saw a massive voter participation from international geographies namely U.S., U.K., Canada, U.A.E. and Australia. Celebrating the jury i.e. the fans themselves, 100 lucky participants will be gratified with YRF and Facebook branded merchandise. The success of ‘YRF Viewer’s Choice Awards’ can be attributed to the unconditional love and support of YRF film admirers from across the globe. 

Stay tuned for more exciting YRF announcements here!

Shaadi Mein Zaroor Aana to release on 10th November, 2017

Rajkummar Rao and Kriti Kharbanda who will share screen space for the first time in Vinod Bachchan's Shaadi Mein Zaroor Aana, under the Soundarya Production banner, is scheduled to release on 10th November, 2017. 

Directed by Ratna Sinha, Shaadi Mein Zaroor Aana has been penned by Kamal Pande. The movie which has been shot in Lucknow and Allahabad will see this unusual and exciting fresh pair create fireworks on the screen. 

From the cultural and traditional roots of UP , rises the story of two ordinary middle class people, Satyendra Mishra and Aarti Shukla, who are soon to be bound in matrimony but Satyendra is left alone at the altar, as Aarti decides to pursue her dreams . Five years later, they cross paths and the story takes an interesting turn when Satyendra, now an IAS official has been assigned a case of framed PCS officer Aarti. 

Director Ratna Sinha says, “Though the movie is titled Shaadi Mein Zaroor Aana, the film has a surprising twist. I’m very lucky and happy that Vinod ji agreed to back the movie, also giving me the choice of casting my choice of actors.” 

Producer Vinod Bachchan adds, “When Ratnaji narrated us the story of Shaadi Mein Zaroor Aana, we thought it should be made as it’s a beautiful story. The film caters to the mass audience and we hope they like it.” 

Presenter Deepak Mukut says, “The movie has been shaped up really well and we are happy to associate with the film.” 

Produced by Vinod Bachchan under the Soundarya Production banner, presented by Deepak Mukut and Soham Rockstar Entertainment and directed by Ratna Sinha,  

Smartivity partners with iplanet Apple stores for STEM Workshops

Smartivity Labs, India’s leading edu-tech start up with a focus on delivering play-filled STEM (Science, Technology, Engineering, (Arts) and Math) learning through tech-enabled toys and activities has partnered with VR Mall, Bangalore and iPlanet Apple Stores, South India's largest chain of Apple reseller stores, to conduct exclusive Free STEM Workshop at VR Mall Bangalore on the 30th of September 2017. Kids from 3 to 14 years of age will be given free STEM based learning toys to create a fun and learning environment.

Smartivity is one of the most loved and trusted edutainment brand and has touched the lives of over 500,000 children and their parents in India. Through innovative educational toys and activities, Smartivity is enabling children to understand concepts around STEM in a hands-on, engagement-driven, play-filled manner. The portfolio spans the entire physical - digital spectrum including STEM educational DIY toys made from recycled wood, Augmented Reality enabled activities, Virtual Reality learning experiences, Robotics and IoT games

Through this association Smartivity will be providing its Smartivity Fantastic Optics Kaleidoscope STEM Educational DIY kit at this play-filled, science-focused workshops. Smartivity instructors will introduce children to the principles of optics, light, and mathematical concepts like patterns and infinity, and guide them as they make their own kaleidoscope.

About Smartivity: Pioneers of Augmented Reality activities for children and designers of the most unique, cool and world-class S.T.E.M. learning based educational D.I.Y. Toys for children between 3 to 14 years of age, Smartivity Labs is driven by the mission to make learning "smarter" for children. Smartivity designs toys, engagement activities and playful learning tools that serve as the bridge between the physical and the digital worlds for children. From S.T.E.M. learning based Educational D.I.Y. Toys to Augmented Reality enabled activities to Robotics to Internet of Things, every Smartivity product is designed to thrill, delight and impart fundamental learning to your child.

Top 20 dialogues of Bigg Boss

Bollywood publicist Dale Bhagwagar is considered to be a Bigg Boss specialist. He is the only PR who has handled the media for a full 20 names that have been on India's biggest reality show. Here, he lists 20 of his top favourite famous lines of Bigg Boss across the seasons. See which ones you identify with :) :)

Bigg Boss dialogue No.1: "Ungli mat dikha!"

Bigg Boss dialogue No.2: "CHILLAH MAT"

Bigg Boss dialogue No.3: "Sab camera mein quaid hai; rewind kar ke dekh lo!"

Bigg Boss dialogue No.4: "Talk to my hand!"

Bigg Boss dialogue No.5: "Agar mujh se itni problem hai, toh mujh se baat hi mat karo!"

Bigg Boss dialogue No.6: "Tumhein ek aurat ki izzat karna nahin aata!"

Bigg Boss dialogue No.7: "Maine sun liya! Ab aap 'meri' baat suniye!"

Bigg Boss dialogue No.8: "Main hamesha sach ka saath deta / deti hoon!"

Bigg Boss dialogue No.9: "Bigg Boss chahate hai..."

Bigg Boss dialogue No.10: "Niyam ka ulanghan..."

Bigg Boss dialogue No.11: "Bigg Boss kade se kade shabdon mein iski ninda karte hai."

Bigg Boss dialogue No.12: "Bigg Boss aapko nishkasit karte hai."

Bigg Boss dialogue No.13: "Apni awaaz neechi karo."

Bigg Boss dialogue No.14: "Poori duniya dekh rahi hai..."

Bigg Boss dialogue No.15: "Yeh kitchen kisi ke baap ka nahin hai." 

Bigg Boss dialogue No.16: "Saamagri storeroom mein rakhi hai." 

Bigg Boss dialogue No.17: "Bigg Boss aap sabhi gharwalon ko batana chahate hai, ke ab nominations ki prakriya shuroo hone waali hai." 

Bigg Boss dialogue No.18: "Abhi main iske baare mein koi baat nahin karna chahati / chahata." 

Bigg Boss dialogue No.19: "Spare me!" 

Bigg Boss dialogue No.20: "Time out!"

Arun Mandola transforms himself

Actor Arun Mandola, who was part of the show Sankatmochan Mahabali Hanuman, has undergone a makeover. The actor has completely transformed himself and loves his new look. “I have changed the way I look. I had put on 10kg  and my friends used to tell me, ‘Bhai Mota hogaya hai,’ which is why I decided to undergo this make over,” says Arun, who even got a special photoshoot done by his friend Bhushan Gandhi. 

The actor says that the secret to his fitness is a long and dedicated struggle. “I started all the necessary preparations. I did everything to stay fit right from working out at the gym, martial arts. I took part in outdoor games and the output is in front of you,” he says, adding, “I have few rules and regulations in my life and I never break them. I have a fixed schedule. My sleep timings are regular and I take time to work out every day.” 

While looks are important, acting skills are paramount, says Arun. “Good looks give you an advantage in this industry. But after doing my show "Sankat Mochan Mahabali Hanuman", I realised without acting, your looks won't work for long. Of course, an actor should always keep changing himself according to the character,” he adds.

Ask him who the most good looking actors in Bollywood are and he says, “Akshay Kumar and Priyanka Chopra. I can't forget Akshay's Movie, Khilaḍiyoṅ ka khilaḍi. His action scenes, round kicks, jumps were amazing. Priyanka Chopra is also very good looking, plus her action sequences in her show Quantico are phenomenal.” 

Talking about his future plans, he says, “I wish I get the chance to be part of a vampire show. That would be exciting and something different.”