Haasil actor Nikita Dutta bags Bollywood film, Gold!

Nikita Dutta, who will be seen next in Sony Entertainment Television’s upcoming show Haasil featuring Zayed Khan and Vatsal Sheth, has bagged another big role in the Akshay Kumar starter film Gold directed by ReemaKagti.Nikita has already started shooting in Amritsar for the Bollywood film. She has completed the Haasil shoot schedule in Mauritius in the first week of September and travelled to Amritsar immediately after landing in India to start shooting for the film. She is currently in Amritsar shooting with Akshay Kumar and is extremely excited to share the screen space with the Bollywood star.Post completing the shooting schedule of the film Gold, Nikita will join Zayed Khan and Vatsal Sheth to shoot for Haasil in Mumbai. Nikita has been balancing both her big television show Haasil and Bollywood film perfectly. The extremely focused actor has been giving her best for both the projects. Sources inform she is the love interest of Sunny Kaushal (brother of Vicky Kaushal) in the film. For Nikita, who has previously worked in TV show Ek Duke KeVaaste,  believes it's a double bonanza to bag two big roles in film and TV show simultaneously.In the show Haasil, Nikita Dutta will be essaying the role of Aanchal who happens to be a brave and courageous woman. She has had a gala time shooting in Mauritius and is now elated to join Zayed Khan and Vatsal Sheth for the shoot in Mumbai by the end of this month. Stay tuned to Sony Entertainment Television to watch the much anticipated show, Haasil.

Tu Hai Mera Sunday cast hosts a special screening for B-Town friends

Just a few days ahead of its release, the cast of Tu Hai Mera Sunday hosted a special screening of the film last night. Tu Hai Mera Sunday brings to celluloid a story of five football friends trying to escape the madness of everyday life. Before it hit the theaters for the audience, they held a special screening for their B-town friends in Mumbai. The B-town stars who attended the special screening were ace directors including Rajkumar Hirani, Kiran Rao, Amol Gupte, R Balki, Gauri Shinde, Vijay Krishna Acharya, legendary lyricist Javed Akhtar. Also present were names like Tannishtha Chatterjee, Ranvir Shorey, Sandhya Mridul. Also snapped were the star cast of the film. The trailer of this film has intrigued the audience to watch the film and not only the trailer but also the songs have created a huge anticipation amongst the masses.Tu Hai Mera Sunday releases worldwide on 6th October and has been produced by Love & Faith Films.

‘YRF Viewer’s Choice Awards’ Records a Reach of Over 40 Million Fans

When the best in entertainment and a social media giant come together, there is bound to be a blockbuster. For the first time ever, Yash Raj Films - one of the leading production houses in the entertainment vertical and Facebook teamed up for one-of-a-kind Bollywood awards on Facebook - ‘YRF Viewer’s Choice Awards’ to celebrate the best of YRF over the years. The awards kick-started on 12th September and concluded on 29th September with Facebook Live sessions. The campaign was hosted on the official brand page of Yash Raj Films (www.facebook.com/yrf). The 15 unique and unconventional categories were rolled out for the fans to vote for their favourite nomination. From DAAG (1973) to BEFIKRE (2016), ‘YRF Viewer’s Choice Awards’ took the fans on a nostalgic journey of YRF’s most celebrated work. The campaign witnessed an overwhelming response from film admirers and the numbers are proof. Over the span of 15 days, the polls attracted a massive number of over 40 million reach, 10 million views across video assets and 4 lakh plus votes for 15 categories with multiple activations in place. The cumulative of both the Live sessions held for the awards hit a reach of 5 million. Owing to YRF’s robust digital presence, ‘YRF Viewer’s Choice Awards’ saw a massive voter participation from international geographies namely U.S., U.K., Canada, U.A.E. and Australia. Celebrating the jury i.e. the fans themselves, 100 lucky participants will be gratified with YRF and Facebook branded merchandise. The success of ‘YRF Viewer’s Choice Awards’ can be attributed to the unconditional love and support of YRF film admirers from across the globe. 

Stay tuned for more exciting YRF announcements here!

Shaadi Mein Zaroor Aana to release on 10th November, 2017

Rajkummar Rao and Kriti Kharbanda who will share screen space for the first time in Vinod Bachchan's Shaadi Mein Zaroor Aana, under the Soundarya Production banner, is scheduled to release on 10th November, 2017. 

Directed by Ratna Sinha, Shaadi Mein Zaroor Aana has been penned by Kamal Pande. The movie which has been shot in Lucknow and Allahabad will see this unusual and exciting fresh pair create fireworks on the screen. 

From the cultural and traditional roots of UP , rises the story of two ordinary middle class people, Satyendra Mishra and Aarti Shukla, who are soon to be bound in matrimony but Satyendra is left alone at the altar, as Aarti decides to pursue her dreams . Five years later, they cross paths and the story takes an interesting turn when Satyendra, now an IAS official has been assigned a case of framed PCS officer Aarti. 

Director Ratna Sinha says, “Though the movie is titled Shaadi Mein Zaroor Aana, the film has a surprising twist. I’m very lucky and happy that Vinod ji agreed to back the movie, also giving me the choice of casting my choice of actors.” 

Producer Vinod Bachchan adds, “When Ratnaji narrated us the story of Shaadi Mein Zaroor Aana, we thought it should be made as it’s a beautiful story. The film caters to the mass audience and we hope they like it.” 

Presenter Deepak Mukut says, “The movie has been shaped up really well and we are happy to associate with the film.” 

Produced by Vinod Bachchan under the Soundarya Production banner, presented by Deepak Mukut and Soham Rockstar Entertainment and directed by Ratna Sinha,  

Smartivity partners with iplanet Apple stores for STEM Workshops

Smartivity Labs, India’s leading edu-tech start up with a focus on delivering play-filled STEM (Science, Technology, Engineering, (Arts) and Math) learning through tech-enabled toys and activities has partnered with VR Mall, Bangalore and iPlanet Apple Stores, South India's largest chain of Apple reseller stores, to conduct exclusive Free STEM Workshop at VR Mall Bangalore on the 30th of September 2017. Kids from 3 to 14 years of age will be given free STEM based learning toys to create a fun and learning environment.

Smartivity is one of the most loved and trusted edutainment brand and has touched the lives of over 500,000 children and their parents in India. Through innovative educational toys and activities, Smartivity is enabling children to understand concepts around STEM in a hands-on, engagement-driven, play-filled manner. The portfolio spans the entire physical - digital spectrum including STEM educational DIY toys made from recycled wood, Augmented Reality enabled activities, Virtual Reality learning experiences, Robotics and IoT games

Through this association Smartivity will be providing its Smartivity Fantastic Optics Kaleidoscope STEM Educational DIY kit at this play-filled, science-focused workshops. Smartivity instructors will introduce children to the principles of optics, light, and mathematical concepts like patterns and infinity, and guide them as they make their own kaleidoscope.

About Smartivity: Pioneers of Augmented Reality activities for children and designers of the most unique, cool and world-class S.T.E.M. learning based educational D.I.Y. Toys for children between 3 to 14 years of age, Smartivity Labs is driven by the mission to make learning "smarter" for children. Smartivity designs toys, engagement activities and playful learning tools that serve as the bridge between the physical and the digital worlds for children. From S.T.E.M. learning based Educational D.I.Y. Toys to Augmented Reality enabled activities to Robotics to Internet of Things, every Smartivity product is designed to thrill, delight and impart fundamental learning to your child.