Working in 'Yeh Hai Mohabbatein' was the turning point in my life: Apoorva Singh

Apoorva Singh, an immensely talented budding actress based in Mumbai, is paving her way to success in the entertainment industry. Hailing from Jaipur, Singh always believed in her dreams of becoming an actress since childhood. Quite recently, she bagged the biggest role of her career in the Star Plus prime show, Yeh Hai Mohabbatein, where she can be seen in a cameo playing the role of a fashion designer. 

Singh describes her experience of working with Balaji as one of the biggest turning points of her life. Nevertheless, this experience gave her the opportunity to work with some of the finest names of TV industry namely Divyanka Tripathi, Anita Hassanandani, Karan Patel, Abhishek Verma and on the top of all Ekta Kapoor (TV and Film Producer). 

Magnificently describing her experience of working in YHM, Apoorva states, “My shoot in Yeh Hai Mohabbatein has really been one of the most amazing experiences.  I am doing a cameo but the things that I am learning here are just beyond comparison. I have got the opportunity to work and learn with Ekta ma’am, which I believe any budding artist would want. On the very first day, I had a shot with Adi (Abhishek Verma), and it went well. But the very next day, when I had a shot with Divyanka Tripathi and Anita Hassanandani, I got really nervous and that is when Divyanka ma’am came to talk to me and made me comfortable. She is very humble and extremely down to earth person. I wish to have more dialogues with the characters Raman and Ishita (Played by Divyanka and Karan) - just keeping my fingers crossed and working my way through”. 

Apoorva’s inspiring persona and constant hard work has helped her all along in the TV industry. She has recently given many auditions and has bagged big roles in shows like Crime Patrol, Agnifera, Vikram Bhatt’s web series. Unfortunately she had to give up the opportunity of working with Vikram Bhatt, because of the pre-assigned dates given to Balaji for YHM. She wishes to work with more big names in the industry, keeping her attitude positive and mind focused. Even her life’s mantra is ‘Stay Focused, Positive and Keep working for the things you love - No matter what!’.

SALMAN KHAN SAYS JISSE ZINDAGI SIKHAYE USSE KAUN HARAYE

~After the most watched Dus Ka Dum app promo with Salman Khan, Nitesh Tiwari now directs the show’s campaign~

Dus Ka Dum, the game show that marked the debut of dumdaar Salman Khan on Indian television, will soon make a comeback after 9 years on Sony Entertainment Television (SET). Underlining the show’s core of testing the average Indian’s ‘Power of Observation’, the channel released its Jisse Zindagi Sikhaye Usse Kaun Haraye campaign. The creative genius behind the biggest blockbuster film, Dangal and the award winning Kaun Banega Crorepati campaigns on SET, Nitesh Tiwari has conceptualized and directed, while Nikhil Mehrotra has co-written this campaign. 

The core of the campaign stems from the thought that people learn from their own experiences and observe other people’s behavioral pattern in various situations. These real/everyday life experiences become a foundation of their opinions. Each ad film will portray a contestant being tested on their observation skill and estimating what Indians think or do in real life situation. 

The ad film will feature the ‘dumdaar’ Salman Khan, who is the host of the show. Recognized for his affable skills and being a natural charmer, Salman Khan will bring a high quotient of fun into the game. 

Comments 

Danish Khan, Executive Vice President and Business Head, Sony Entertainment Television 

“Dus Ka Dum celebrates life experiences of common people - greater and wider your life experiences, higher are your chances of estimating the correct answer. This is the core of the show and it has been brought alive by master story teller Nitesh Tewari in his own trademark humour and insights. It is entertaining and sets the tone of the show. As always, it’s a pleasure to collaborate with Nitesh. 

Nitesh Tiwari 

“I believe that some of the most fascinating stories come from real life. When we were briefed that Dus Ka Dum needs to be on the lines of 'Ye Khel Hai Anuman ka, Salman ka aur Poore Hindustan ka', we knew we had an opportunity of creating something which can be rooted in reality and be relevant to the game show and its viewers too. We also knew that we needed an idea which would lend itself to interesting executions. Finally, we found it in 'Jisse Zindagi Sikhaaye, Usse Kaun Haraaye'. This thought allowed us to explore humourous scripts and interesting executions. It has always been a fun journey with the Sony Entertainment Television’s team and this time wasn’t any different.”

Trailer launch of film 3 Dev

Sony MAX2 Highlights and Listings- 1st - 15th May

1/May/18	19:00:00	Baghavat
2/May/18	19:00:00	SANGRAAM
3/May/18	19:00:00	JEET
4/May/18	19:00:00	PRATIGGYA
5/May/18	19:00:00	ALIBABA AUR 40 CHOR (DHARMENDRA)
6/May/18	19:00:00	KARAN ARJUN
7/May/18	19:00:00	SAAJAN
8/May/18	19:00:00	JIGAR
9/May/18	19:00:00	CHANDNI
10/May/18	19:00:00	PHOOL AUR ANGAAR
11/May/18	19:00:00	YEH RAASTE HAIN PYAAR KE
12/May/18	19:00:00	TIRANGAA
13/May/18	19:00:00	BAGHBAN
14/May/18	19:00:00	KOYLA
15/May/18	19:00:00	DON

The last day of school on Yeh Un Dinon Ki Baat Hai

Undoubtedly school days are the best days of our life. There are so many memories walled around school days. From early morning blues and assemblies, mischiefs with fellow classmates, physical education class to endless homework and exams. A time when friendships were eternal, innocence was our trademark and being playful and naughty was our biggest aim. Sony Entertainment Television’s Yeh Un Dino Ki Baat Hai upcoming track will soon move from school to college days. The lead actors, both Naina and Sameer have not only created fond memories on screen but off-screen as well.

It has been an emotional moment for them, filled with bittersweet feelings now that the school days will be getting over and they would be stepping into a new stage of their lives. The makers of the show are leaving no stone unturned to make the most of this time and relive the beautiful memories and nostalgia. 

Yeh Un Dinon Ki Baat Hai will show Naina and her friends fondly writing messages on the blackboard for their teachers. Splashing ink on each other’s uniforms as they celebrate the last day of school. Getting emotional while remembering all the fun activities they did together and realizing that it’s the last day of school and they would not be returning to the classrooms where they studied and did mischief. A day for all of them to look back on all the things that they did together – tricks that they played on each other, finishing homework at the last minute, group studies, the memorable trip to Mt. Abu with everyone. An emotional and exciting day in the lives of Naina, Preeti, Swati, Munna, Pandit and all their friends as they leave behind their school bags and get ready to step into college. What will happen next? Will the camaraderie of Sameer, Munna and Pandit continue in their college days? Will Sameer and Naina’s love story take a new turn?